
Timeline
About me
Supporting small businesses, economic growth & workforce development throughout Oakland
Education

William & mary
2007 - 2011Bachelor of arts double; public policy and hispanic studiesActivities and Societies: Hillel, Alpha Phi Omega, Big Brothers Big Sisters, gymnastics Hillel, Vice-President of Social Justice, Spring-Fall 2009. Member, Fall 2008-May 2011. Mentor and tutor at Project A.L.L. (The Academy for Life and Learning) (alternative middle school for at-risk students). Tutor Training Coordinator, Spring-Fall 2009. Mentor and Tutor, Fall 2007-Spring 2011.Hispanic Culture Organization, Banquet Co-Chair, Spring-Fall 2009. Member, Fall 2008-Spring 2011.Big Brothers Big Sisters mentor, Williamsburg, VA, January 2008-June… Show more Hillel, Vice-President of Social Justice, Spring-Fall 2009. Member, Fall 2008-May 2011. Mentor and tutor at Project A.L.L. (The Academy for Life and Learning) (alternative middle school for at-risk students). Tutor Training Coordinator, Spring-Fall 2009. Mentor and Tutor, Fall 2007-Spring 2011.Hispanic Culture Organization, Banquet Co-Chair, Spring-Fall 2009. Member, Fall 2008-Spring 2011.Big Brothers Big Sisters mentor, Williamsburg, VA, January 2008-June 2011.Alpha Phi Omega (APO) Service Fraternity member, Fall 2007-Spring 2011.Gymnastics Club, Co-President, Coach and Team Member, Fall 2007-Spring 2011. Show less

Pontificia universidad católica de chile
2010 - 2010Spring semester abroadActivities and Societies: Gymnastics Universidad Católica ‘Concreta’ Winter Break Service Trip, Navidad, Ñuble, Chile, July 16-24, 2010.Universidad Católica Sports Teams Spring Break Service Trip, Region VI, Chile, Spring 2010.

Bentley school
-High school diploma
Experience

City of berkeley
May 2007 - Aug 2009Intern, office of economic developmentMeasured building square footage and observed vacancy and type of business in the field.Organized data into a Microsoft Access database and represented the data spatially in ArcMap.Analyzed the vacancy rate per square foot data for the entire city of Berkeley, and for types of businesses and for targeted economic development locations within the city using Microsoft Excel.Created the vacancy rate per square foot for all commercial spaces in Berkeley, which was presented to the Berkeley City Council in order to inform their development of the city’s economic policies. Show less

Sharpe community scholars program
Sept 2008 - May 2009Sharpe scholarParticipated in a service-learning course about African American Vernacular English, and applied this knowledge to volunteer work at The Academy for Life and Learning.Volunteered as in-school mentor and tutor to at-risk middle school students.Filmed, edited, and produced a marketing DVD for The Academy for Life and Learning.

Berkeley chamber of commerce
May 2009 - Aug 2009Berkeley startup cluster project internIdentified potential office spaces for small startup businesses by surveying in the field.Gathered information by contacting 120 realtors and building owners to evaluate office space metrics. Achieved 80% participation.Organized data into a Microsoft Access database and spatially represented the data in ArcMap.Presented the findings and interpretations to government officials and leaders within the business community at a Berkeley Chamber of Commerce meeting, which launched the creation of the Berkeley Startup Cluster and the corresponding office space listing service. Show less

William & mary
May 2009 - Aug 2009Researcher, daily operations of medical marijuana dispensariesInterviewed dispensary employees, and observed the operations and the environment inside each facility to gather information on the daily operations of three dispensaries.Analyzed qualitative data, wrote a research report, and presented the findings to professors and peers at the Annual Showcase of Undergraduate Summer Research at the College of William and Mary.

Pontificia universidad católica de chile
Mar 2010 - Jun 2010Team member, economic development of barrio orientales projectDeveloped an economic development project in a municipality of Santiago, Chile.Collaborated with Chilean students from a variety of academic disciplines and backgrounds to carry out the project.Wrote informational and opinion survey for community business owners.Collected business metrics and owner preferences for municipal support by surveying in the field.Developed policy options and wrote a proposal in Spanish with recommendations for future policy action that informed the municipality’s reorganization and consolidation of an automotive neighborhood. Show less

William & mary
Nov 2010 - Mar 2011Co-leader, service trip on immigration issuesCoordinated with community partners to initiate the first student spring break service trip focused on immigration.Created long-lasting partnerships with The Spanish Education Development Center and Hogar Immigrant Services.Created and presented training on the history, economics, and social and political aspects of immigration to service trip student participants, and facilitated group discussion.Taught bilingual preschool students and evaluated student progress.Clarified, translated, and assisted green card holders in filling out paperwork to initiate their citizenship applications.Planned and facilitated group discussions each day on the observations from the volunteer work and the larger implications for immigration in the United States. Show less

Downtown berkeley association
Aug 2011 - Sept 2015Provide support and leadership for member services: newsletter, database, meetings, holiday party, holiday lights, operations program support.Provide support and leadership on marketing and communications: enews, website, directory, calendar, events, brochure, social media, etc.Coordinate logistics, organize merchant participation, publicize and produce DBA and partner events: Sunday Streets Berkeley 2012 and 2013, Endless Summer Cinema (helped write and edit successful grant application), Inaugural Holiday Tree Lighting, Downtown Berkeley Music Fest, Berkeley Spark, DTBerkeley is for Lovers Mass Wedding & Vow RenewalProvide support and leadership on special projects: WiFi, Berkeley Startup Cluster, Retail Attraction Program, etc.Provide administrative and office management support; phones, equipment, supplies, reporting, office maintenance, bookkeeper support Show less Promote business members' and community events in Downtown Berkeley.Support the Downtown Berkeley Association's event production, including the Annual Meeting.Write bi-monthly email communications and daily Facebook posts to inform and engage Downtown Berkeley businesses, residents, visitors and patrons.Organize and update DBA's communications database and listserves using FileMaker Pro, Constant Contact, and other internet based administrator systems.Support production of DBA marketing brochures using InDesign.Research local economic development policies and summarize research findings.Compile monthly metrics and generate relevant graphs to report on the Ambassador program administration and to communicate the results of marketing efforts. Show less
Marketing Manager
Jan 2013 - Sept 2015Program Assistant
Aug 2011 - Dec 2012

Temescal telegraph business improvement district
Sept 2015 - Nov 2021Executive director- Manage the BID’s key programs of capital improvements and contracted cleaning team- Created and implemented the Repave Telegraph campaign to successfully advocate for Telegraph Ave to be repaved, on behalf of Temescal stakeholders- Provide leadership and implementation of the Temescal BID’s seven annual events, including creating event concept, budgeting, fundraising via sponsorships, creating and implementing event marketing plans, vendor and programming outreach, and coordinating business participation- Direct and implement the BID’s member services: newsletter, database, liaison with city departments, and small business support.- Created the BID’s new pilot community engagement program to answer calls for assistance from stakeholders to deescalate any disruptive but non-emergency situations, provide resource information and hygiene kits to the homeless, and de-escalation training to stakeholders- Create yearly organizational budgets with input from committees and board, and seek to grow the organization’s reserve funds for future capital improvements.- Engaging stakeholders with a strategic communications program, including eNews, Facebook, Instagram, twitter and a dynamic website with an online events calendar and business directory Show less

Oakland metropolitan chamber of commerce
Dec 2021 - Oct 2022Small business & workforce director- Implement the Chamber Economic Development strategy by supporting small, and all, businesses throughout Oakland as well as partnering with public agencies and other nonprofit peers to create policies and programs that support a vibrant small business community in Oakland.- Further the education and workforce development agenda in the East Bay Region, and work with the Chamber's workforce partners to ensure that the proper linkages are made to create pathways to employment in our city’s and region’s growing industries.- Take a leadership role on public policy related to homelessness- Support the BID Alliance- Coordinate Leadership Oakland Show less

City of oakland
Oct 2022 - nowUrban economic analyst
Licenses & Certifications

Alumnus
Leadership oakland alumni associationJan 2018
Volunteer Experience
Director, Board of Directors
Issued by Head Over Heels Athletic Arts on Jan 2018
Associated with Shifra de Benedictis-Kessner
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