Victoria Ponce

Experience

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  Phi Mu Fraternity

  Dec 2018 - Dec 2019

  Treasurer

  - Managed and updated financial records, including invoices, receipts, and bank statements- Collaborated with chapter officers and advisors to ensure financial accountability and transparency- Prepared and presented financial reports at chapter meetings- Maintained accurate records of all income and expenses- Monitored the chapter's financial performance against the budget and made recommendations for adjustments when necessary- Communicated with national headquarters regarding financial matters- Managed the chapter's fundraising activities and monitored progress towards financial goals- Trained incoming treasurer to ease transitions Show less

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  Papi's Mex Grill

  May 2019 - May 2021

  - Provided excellent customer service and satisfaction by attending to guests' needs, taking orders, and serving food and drinks in a timely and friendly manner.- Demonstrated a strong knowledge of the menu and made recommendations to guests based on their preferences and dietary needs.- Prepared and served a variety of alcoholic and non-alcoholic beverages, including specialty cocktails, wine, and beer.- Ensured proper handling, storage, and inventory of all bar products and supplies.- Maintained a clean and organized bar and dining area, including regularly cleaning equipment, restocking supplies, and wiping down surfaces.- Processed cash and credit card transactions accurately and efficiently, including managing cash drawer and making change.- Complied with all state and local laws and regulations related to alcohol service and food safety. Show less

  • Food Server/Bartender

    Jan 2020 - May 2021

  • Hostess

    May 2019 - Dec 2020
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  California State University, Fresno

  May 2019 - May 2020

  Marketing And Public Relations Coordinator

  - Developed and implemented marketing and public relations plans for Vintage Days- Managed all social media accounts and created engaging content to increase online presence- Produced press releases, media alerts, and other promotional materials for local media outlets- Collaborated with various campus departments and student organizations to promote Vintage Days- Oversaw the production of marketing collateral such as flyers, banners, and posters- Maintained contact databases and assisted in building relationships with sponsors and partners- Monitored and reported on the success of marketing initiatives and made recommendations for future campaigns- Managed the Vintage Days website and ensured that all content was up-to-date and accurate.- Coordinated and executed virtual event and adapted marketing strategies to a virtual format Show less

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  California Teaching Fellows Foundation

  Jun 2020 - Dec 2020

  Marketing and Communications Intern

  - Assisted in the development and implementation of marketing strategies and campaigns; helping conduct market research and analyze data to identify trends and insights- Helped manage social media accounts and created engaging content- Coordinated and assisted in the planning and execution of events; conducted outreach to potential partners and sponsors- Contributed to the development of email marketing campaigns; assisted in creating and maintaining contact databases- Supported the Marketing Manager and Creative Director in various tasks and projects as needed Show less

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  The Collegian, Fresno State

  Aug 2020 - Dec 2020

  Sales Representative

  - Responsible for creating and executing effective ads and social media content for clients to maximize engagement and generate revenue.- Develop and design persuasive sales pitches for potential clients, utilizing creativity and marketing expertise to close deals and grow the business.- Utilize a range of sales techniques to attract new clients and retain existing ones, with a focus on building lasting relationships that generate repeat business.- Collaborate with colleagues to identify new sales opportunities and develop strategies to capitalize on them.- Maintain up-to-date knowledge of industry trends and best practices, leveraging this knowledge to drive sales growth and stay ahead of competitors. Show less

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  Fresno State College of Arts and Humanities

  Sept 2020 - Dec 2020

  TASTE CEO - Fresno State

  - Led a team of 17 students in planning and executing a successful virtual public relations campaign and event, TASTE, for the Fresno State Media Communications and Journalism (MCJ) Alumni Association- Conducted extensive research to identify key publics and define strategies to promote the event- Managed all aspects of the event, including logistics, coordination with mini agencies, and evaluation of results- Utilized effective communication skills to collaborate with team members, the MCJ Alumni Association, and key stakeholders- Developed a thorough understanding of public relations and event planning through this service-learning experience in the capstone media course.*This event is a public relations campaign and event for the Fresno State Media Communications and Journalism (MCJ) Alumni Association through the use of research findings, identifying key publics, defining strategies, and evaluating results.[This position is part of a service-learning experience] Show less

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  Office of Community & Economic Development at Fresno State

  Dec 2020 - Jun 2021

  Project Assistant

  - Assisted in planning, developing, and implementing grant-funded projects for OCED and its various initiatives.- Developed and managed social media pages, implementing a successful social media and content strategy resulting in increased engagement and followers.- Utilized various software and tools, including Neoserra, Five9, Google Suite, Video Editing, and Canva to streamline project management tasks and create visually appealing content.- Assisted with grant reporting and tracking deliverables to ensure successful completion of assigned projects.- Contributed to the achievement of OCED’s policy-related goals and objectives, resulting in enhanced visibility and impact.- Coordinated with other departments and functions within OCED to ensure successful project outcomes and demonstrated a commitment to excellence in customer service to stakeholders. Show less

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  Downtown Fresno Partnership

  Dec 2020 - Aug 2021

  Marketing and Social Media Intern

  - Created engaging social media content, including graphics, videos, and copy, to increase brand awareness and drive engagement.- Assisted in developing and executing social media strategies to achieve marketing goals and objectives.- Gained experience using social media management tools such as Loomly, Asana, and Canva to create and schedule social media posts and campaigns.- Updated and monitored the company website, ensuring that all content was up-to-date and visually appealing.- Helped distribute event information to relevant audiences through email marketing, social media, and other channels.- Collaborated with internal teams and external partners to create and execute marketing campaigns.- Attended and provided support at company events, including set up, tear down, and customer interaction. Show less

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  Public Relations Society of America (PRSA)

  Jan 2021 - May 2021

  Public Relations Society of America Mentee

  - Networked and established connections with PR professionals to gain insights into the industry and build a professional network.- Acquired knowledge and skills in various areas of PR, including media relations, copy editing, SEO, and social media marketing.- Participated in training sessions and workshops to enhance professional development and practical skills.- Worked closely with a mentor who provided valuable advice, constructive feedback, and motivation to continue personal and professional growth. Show less

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  WestCare

  May 2022 - Jul 2023

  Global Digital Media Specialist

  - Created and executed digital media strategies that resulted in a 30% increase in website traffic and a 1,599.6% increase in social media engagement.- Produced weekly, monthly, and quarterly performance reports using Sprout Social to analyze data and highlight areas of improvement to leadership members.- Regularly created, scheduled, and published blog content, resulting in increased website traffic and user engagement.- Supported regional teams in growing brand visibility, reputation, and building relationships with community members, media partners, and government officials.- Trained internal team members on effective utilization of social platforms for internal and external needs, resulting in increased social media participation.- Monitored online activity to ensure compliance with brand guidelines and best practices across all online tools.- Created and supported paid ad strategies and ad campaigns from start to finish, resulting in increased conversions and ROI.- Monitored website analytics and reported findings on user engagement to inform digital media strategies.- Created knowledge panels on Google My Business for Westcare sites to improve local SEO and visibility. Show less

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  Authorized Vac & Sew

  Jul 2023 - Sept 2024

  Marketing Manager

  - Adapting to New and Existing Audiences, Platforms, and Trends:As the Social Media Marketing Manager, I am constantly staying ahead of the game, embracing emerging platforms and trends while catering to our diverse audience's preferences.- Upholding and Strengthening Brand Integrity:Maintaining the essence of our brand is paramount, and I take pride in ensuring that every piece of content aligns seamlessly with our brand identity.- Mastering Collaboration and Workflow Management:With a wealth of collaborative experience, I efficiently manage multiple projects and workflows to achieve seamless campaign executions.- A Keen Eye for Photography and Layout:A great visual sense is crucial in my role, allowing me to curate eye-catching photography and layouts that resonate with our audience. Show less

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  Table Mountain Casino Resort

  Sept 2024 - now

  Communications Specialist