Sue Kelly

Experience

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  Colgate Palmolive

  May 1992 - Aug 2005

  Promotion Designer

  DESIGN PROJECT MANAGEMENT•Directed designs and managed in-house sales/promotional marketing projects from concept through delivery, including print advertising, displays, specialty packaging, direct mail, brochures, sales kits and logos.• Oversaw Promotion Design Department operations—managing schedules, printing timelines and up to $1M budgets. Acted as corporate liaison with external vendors when necessary.• Assisted with all launches, including Colgate Total, and managed licensing for Barbie, Bratz and Looney Tunes, among others.• Worked directly with the marketing team of each product line to maintain consistent branding while delivering effective marketing communications for African American, Hispanic and General Markets. • Ensured design solutions aligned with corporate strategy, selecting the most suitable designer for each project and balancing project needs with company objectives. Show less

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  New York Health and Racquet

  Aug 2006 - Mar 2007

  Personal Trainer

  Personal TrainerGained full time status in 6 weeks by cultivating a 95% conversion rate from Complementary Training Sessions offered to new members. Began a corrective exercise program on land for swimmers to improve their range of motion caused by overuse of their stroke patterns.

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  Equinox

  Mar 2007 - Feb 2010

  Fitness Manager, Tier III Personal Trainer

  Fitness ManagerRolled out a corporate initiative of a new fitness assessment to increase Personal Training penetration. Set monthly session goals and business strategies with all 63 trainers to improve assessment conversions. Cultivate member trainer relationships to better understand the member’s goals.Selected Accomplishments:•… Developed monthly in house events to expand trainer member interaction and foster PT sales, which increased trainer sales conversion by 35% within a 4-month period.• Successfully rebuilt a team of 28 trainers who reached 75% of their session goals 6 months.Personal TrainerSpecialize in training post rehab, weight loss, tri-athletes, senior citizens, functional and corrective training, swim/stroke coach, Pre and Post Natal clients, and kettle bells Selected Accomplishments:• Achieved top producing Tier 3 trainer status at a flagship location. Maintained an over 8 of 35% and above by training clients in the water and on the training floor Show less

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  Ogden Cap Properties LLC

  Jun 2011 - Feb 2013

  Health Club Director

  Recruited interviewed and hired qualified candidates for all open positions. Held full responsibility for accounting, finance and budget operations. Created promotional events and materials to increase member base. Maintained all operational upkeep of facility including pool. Saunas, steam rooms and fitness equipment. Selected Accomplishments:• Increased member base by 20% during the first quarter of my employment.• Problem solved employee performance issues related to attendance, tardiness and attitude to increase productivity. Show less

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  Scarsdale Yoga Studios

  Feb 2013 - Nov 2014

  General Manager

  General Manager, Accountable for the general management of all studio, spa and café functions including all class events and workshops, staff schedules, staff training, sales goal setting for all departments, creation of marketing incentives to drive revenue, Created, managed and reported the P&L on weekly conference calls with London based owner. Conducted all staff interviews and teacher auditions. Solely responsible for the creation and execution of all marketing and studio branding, which included print, radio and social media. Responsible for changing the culture and initiating a standard of customer service for an under performing start up fitness business thus turning it around by creating a profitable business plan that increased revenue and sales which brought the business to a profit in the first 3 months.• Increased revenue by 47% in the first 6 months.• Doubled attendance within the first 4 months.• 2013 Winner of The Best of Westchester Award in 2 categories for the Best Green Juice in South Westchester at the Juice Bar and the Best New Yoga Studio. Show less