Ashley Christie

Ashley Christie

Digital Stores Project Analyst

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location of Ashley ChristieGreater London, England, United Kingdom

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  • Timeline

  • About me

    Senior Product Lead at Sky

  • Education

    • Bury College

      2006 - 2009
      A Levels Business Studies, Economics, IT, General Studies.
    • Little Lever School

      2001 - 2006
      GCSEs 10 A to C. Including Business Studies, IT, Maths, English, Science.
    • University of Central Lancashire

      2009 - 2012
      Economics
  • Experience

    • Marks and Spencer

      Dec 2013 - Nov 2014
      Digital Stores Project Analyst

      Performed data reconciliation for transactions made via in-store digital ordering devices – TSOP’s (Touch Screen Order Points), in-store iPads and the fixed desks. Interpreting and analysing data with a focus on improving the customer journey and increasing the efficiency and success of these platforms.

    • Debenhams

      Nov 2014 - Nov 2016
      Ecommerce Operations Customer Experience Co-ordinator

      Ensure the smooth running and operational excellence of all the Ecommerce channels including the Debenhams website, the apps, international websites and in-store kiosks.- Interpret and assess the impact of issues and pain points, particularly their affect on user experience and trade, coordinating the wider team’s efforts to resolve.- Use site monitoring tools to both monitor performance and to produce various pieces of analysis relevant to the business.- Create project plans, chair meetings, host conference calls with the goal to have little or no impact to user experience on the site during deployments and peak trading.- Coordinate deployments and releases into the platforms- Perform extensive testing across all multi-channel platforms, including building test scripts following deployments of new functionality. Show less

    • Sky

      Nov 2016 - now

      Group Product Lead working on Sky Q and Sky Glass. Responsible for the 'Show Centres' (the page you see when you select content) as well as the binge and autoplay experience.- Launched the 'Show Centres' on Sky Q and Sky Glass. Selecting any piece of content will open a Show Centre and they will; track your viewing and line up the next episode, display all the series and episodes available to watch from across Sky and apps, let you know when it's on TV in the next week, if it can be bought or rented, how suitable it is for kids and even recommendations for similar content.- Responsible for defining and driving a roadmap of enhancements- Responsible for highly used areas of the product and driving these workstreams to continually enhance Sky Q and Sky Glass as propositions.- Work closely with Design and Development teams to define new features, that deepen customer engagement and satisfaction, from discovery through to delivery. Show less Product Analyst focused on Sky+, responsible for introducing a new UX/UI model across the platform.Play an integral role in driving improvement to Sky's product suite. This was a cross-functional role requiring regular interaction with Development, Design, Marketing and Insight teams among others.- Work closely with an array of stakeholders to identify, define and analyse business and customer needs to deliver a roadmap of enhancements.- Evaluate information gathered through analytics, reports, usability tests, workshops and focus groups, to identify pain points and opportunities to improve the user experience.- Co-ordinate between multiple projects and deadlines.- Develop and maintain an in-depth knowledge of Sky's products and platforms. Show less

      • Senior Product Lead

        Apr 2023 - now
      • Group Product Lead

        Sept 2018 - Mar 2023
      • Product Analyst

        Nov 2016 - Oct 2018
  • Licenses & Certifications