Kai-En (Iris) Chiu

Experience

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  意念文創股份有限公司

  Sept 2013 - May 2015

  Editor / Reporter

  • Organised and managed incl. edited the Computer Arts magazine and cooperate publications• Responsible for the editorial design and management, including concept and deadline planning, of the production processes• Produced, checked and evaluated the texts of print products• Ensured the quality and implementation of page layouts and complianced with the topic planning• Partnered with cross-functional teams like business development and design teams to create high quality content

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  Foodora

  Aug 2017 - Jan 2018

  Freelance SEO Copywriter

  • Created high-quality SEO on-page content tailored for the Taiwanese market, ensuring alignment with creative guidelines and audience preferences• Conducted in-depth keyword research using tools like Ahrefs and Keyword Planner• Collaborated closely with project leaders to ensure alignment with strategic objectives

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  Homify

  Feb 2018 - Sept 2020

  Online Marketing Manager

  Digital marketing: • Ran Facebook and AdWords campaigns • Designed, built, and maintained the campaign presence• Measured and reported performance of the digital marketing campaigns• Optimized spend and performance based on campaign analysisEmail marketing, email automation, and CRM:• Developed email strategies to optimize the lead nurturing processes• Built Email templates and implemented email marketing automation with Pardot• Launched email programs to support customer service• Delivered quarterly reports and identified actionable next steps to improve performanceContent marketing: • Drove traffic and engagement that translates to sales and brand promotion• Implemented SEO best practices• Managed a team of freelancers and a content marketing budget Show less

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  Compado GmbH

  Sept 2020 - Sept 2024

  Performance Marketing Manager

  • Managed ~10 display traffic sources including GDN, Hastraffic, Trillion etc.• Optimized creatives and bids to ensure both the traffic volume and quality• Watched over tracking set-up to ensure data accuracy and detailed optimization possibilities• Created monthly internal performance reports and presentations for stakeholders• Researched and assisted the expansion of new traffic sources• Facilitated team training sessions on display advertising, fostering knowledge-sharing and continuous improvement Show less