Kai-En (Iris) Chiu

Kai-En (Iris) Chiu

Editor / Reporter

Followers of Kai-En (Iris) Chiu395 followers
location of Kai-En (Iris) ChiuCologne, North Rhine-Westphalia, Germany

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  • Timeline

  • About me

    Marketing Specialist Transitioning to Data Analytics

  • Education

    • National Chengchi University

      2011 - 2014
      Master of Arts - MA Journalism
    • Linnaeus University

      2012 - 2013
      Exchange Program
    • National Chengchi University

      2007 - 2011
      Bachelor of Arts - BA English Literature
  • Experience

    • 意念文創股份有限公司

      Sept 2013 - May 2015
      Editor / Reporter

      • Organised and managed incl. edited the Computer Arts magazine and cooperate publications• Responsible for the editorial design and management, including concept and deadline planning, of the production processes• Produced, checked and evaluated the texts of print products• Ensured the quality and implementation of page layouts and complianced with the topic planning• Partnered with cross-functional teams like business development and design teams to create high quality content

    • Foodora

      Aug 2017 - Jan 2018
      Freelance SEO Copywriter

      • Created high-quality SEO on-page content tailored for the Taiwanese market, ensuring alignment with creative guidelines and audience preferences• Conducted in-depth keyword research using tools like Ahrefs and Keyword Planner• Collaborated closely with project leaders to ensure alignment with strategic objectives

    • Homify

      Feb 2018 - Sept 2020
      Online Marketing Manager

      Digital marketing: • Ran Facebook and AdWords campaigns • Designed, built, and maintained the campaign presence• Measured and reported performance of the digital marketing campaigns• Optimized spend and performance based on campaign analysisEmail marketing, email automation, and CRM:• Developed email strategies to optimize the lead nurturing processes• Built Email templates and implemented email marketing automation with Pardot• Launched email programs to support customer service• Delivered quarterly reports and identified actionable next steps to improve performanceContent marketing: • Drove traffic and engagement that translates to sales and brand promotion• Implemented SEO best practices• Managed a team of freelancers and a content marketing budget Show less

    • Compado GmbH

      Sept 2020 - Sept 2024
      Performance Marketing Manager

      • Managed ~10 display traffic sources including GDN, Hastraffic, Trillion etc.• Optimized creatives and bids to ensure both the traffic volume and quality• Watched over tracking set-up to ensure data accuracy and detailed optimization possibilities• Created monthly internal performance reports and presentations for stakeholders• Researched and assisted the expansion of new traffic sources• Facilitated team training sessions on display advertising, fostering knowledge-sharing and continuous improvement Show less

  • Licenses & Certifications

    • Google Ads Search Certification

      Google Digital Academy (Skillshop)
      Sept 2024
      View certificate certificate
  • Volunteer Experience

    • Initiator

      Issued by Café Philo @Münster on Oct 2017
      Café Philo @MünsterAssociated with Kai-En (Iris) Chiu