Experience

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  Grey group

  Jan 2007 - Jan 2009

  Creative copywriter

  Original copy ideas. Straplines, slogans, body copy, jingles and scripts.Above the line advertising, which uses mass media like TV, cinema, interactive media, posters and radio scripts to promote brands.Some brands: SEAT, Procter&Gamble, 3M and Clix.

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  Bus creative agency

  Jan 2009 - Jan 2010

  Creative copywriter

  Responsible for taking a client's advertising brief and generating original copy ideas that grab theattention of the target audience. This can include creating straplines, slogans, body copy and scripts.Below the line advertising, which uses less conventional methods that focus on direct meansof communication, like brochures, leaflets, press advertisements and email marketing.Some brands: SAAB, Essilor, Superbrands and Pernod Ricard.

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  Groove - design e multimédia

  Jan 2011 - Jan 2011

  Digital strategist & creative copywriter

  Developing solutions to bring together goals, objectives and consumer needs.Responsible for taking a client's advertising brief and generating original copy ideas that grab theattention of the target audience. This can include creating straplines, slogans, body copy and scripts.Below the line advertising, which uses less conventional methods that focus on direct meansof communication, like brochures, leaflets, press advertisements and email marketing.Portfolio as Copywriter: http://www.groove.pt/joaosantana Exibir menos

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  Phc software, s.a.

  Jan 2011 - Jan 2020

  - Lead Generation & Conversion - PPC advertising campaigns Google Adwords and Linked In Ads (Portugal, Spain, Mozambique and Peru). - A/B Testisting - Plan, execute, and measure experiments and conversion tests (Google Analytics).- Content Strategy (SEO), Landing Page wireframing and Email Marketing strategy (Wordpress & Mailchimp).Performing ongoing SEO research including discovery and expansion of keyword opportunities (Ahrefs)- 14-day trial Email Automation for SaaS product -PHC GO (Mailchimp). Exibir menos

  • Digital Marketing | Demand Generation | Conversion Rate Analyst

    Jan 2019 - Jan 2020

  • Digital Marketing and Communication Manager (ERP and SaaS)

    Jan 2014 - Jan 2019

  • Digital Marketing and Communication Specialist (SaaS Product)

    Jan 2011 - Jan 2014
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  Vision-box

  Jan 2020 - Jan 2021

  Digital marketing manager

  - Develop a Digital Marketing strategy aligned with the company's growth plan- Manage Digital Marketing channels to ensure consistency of communication - Measure and report performance of all Digital Marketing campaigns - Plan, execute and measure experiments and conversion tests- Evaluate end-to-end Customer Experience across multiple channels and customer touchpoints- Manage Digital Marketing team and lead best practices on SEO, PPC, Social, Email & CRM Marketing

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  Galp

  Jun 2021 - now

  Digital marketing manager (retention & engagement)

  - Promote engagement campaigns, from lead generation to customer activation through email & SMS marketing campaigns.- Daily management, activation and measurement of email campaigns (Acquisition, Retention, Conversion & CRM)Customer journey strategy, automation, workflows and activation.- Analyze & Optimise campaigns according to the established KPI (A/B testing).- Monitor and report on the effectiveness of all Retention & Engagement activities.- Content creation and campaigns activation using Mailchimp and Adobe Marketing tools - email, newsletter, LPs, SMS and push notifications Exibir menos