Experience

• 

  Leadership and democracy lab

  Sept 2015 - May 2016

  Research analyst

  The Leadership and Democracy Lab is an independent student-run think tank at Western University that focuses on researching democratic transitions and political risk assessment.-My research focused on foreign investment into transportation infrastructure and the translated effect on the economies of Pakistan and Afghanistan.-Collaborated with the writing and research of white papers, topics of interest, and prevailing socioeconomic themes.- Articles published in the official Western University website and library portal. Show less

• 

  Flashstock

  Aug 2016 - Jun 2017

  Associate, brand partnerships (food & beverage) - acquired by shutterstock

  Acquired by Shutterstock (NYSE: SSTK) for $65 MillionFlashStock is disrupting and innovating the digital world by helping brands scale their content creation through our platform which connects brands to a global network of creatives. Key Achievements:-Built out the FlashStock pharmaceutical & food and beverage category by prospecting and signing on key accounts like Pfizer, Merck, Talking Rain & Agropur- Directly led the training of new hires in addition to creating and implementing new SDR onboarding materials- Created a total of $1.2 million in pipeline with a 40% close rate both a team record. - Acknowledged by my colleagues as MVP for 3 quarters in a row.- Led sales and product demonstrations to VP & Director level Fortune 500 marketing and social media executives Show less

• 

  Alidacxm

  Jun 2017 - Feb 2022

  Reporting to the SVP of Global Customer Success, I led the end-end expansion, renewal, contract negotiations, and risk mitigation strategy & process for Alida's North American accounts.- Built and enhanced relationships with key C-Suite and VP level clientele, showcasing industry best practices, current and future ROI, and being a voice of expertise for Alida's suite of products with the ultimate goal of encouraging growth, customer retention, and satisfaction. - Responsible for maintaining, negotiating, and implementing existing client contracts for North America - Global internal Alida source for best practices and insights related to negotiation, contractual hygiene, and deal strategy. - Educated in Sandler sales training, In the Funnel, Force Management, Challenger Selling, and MEDDIC Qualification.Consistently achieved and exceeded annual targets and strategic goals set by the Alida global leadership team. Show less Tasked with working cross-functionally with marketing, sales, operations and enablement to implement, plan and execute Account Based Go-To-Market strategies across the Eastern and Central US/Canada sales region.• Responsible for integrated marketing plans and roadmap for Eastern & Central US and Canada• Owned end-to-end touchpoints for digital and physical events in field (e.g. tradeshows, dinners, webinars)• Assisted in launching product marketing playbooks globally for sales and marketing• Executed industry campaigns tied to demand gen engine• Developed and executed on ABM account plans, ABM offerings, and field campaigns with the sales team (e.g. web personalization, Demandbase advertising campaigns, landing pages, videos, direct mail, digital content)• Developed sales content and assets for pipeline acceleration• Managed relationship, and field budget for sales region Show less

  • Strategic Account Manager - North America

    May 2020 - Feb 2022

  • Strategic Account Manager - Central USA and Eastern Canada

    May 2019 - May 2020

  • ABM/Field Marketing

    Jun 2018 - May 2019

  • Business Development (Enterprise Solutions)

    Jun 2017 - Jun 2018
• 

  Mastercard

  May 2022 - now

  Manager, business development - merchants & partnerships

  Lead engagement and business development efforts with Mastercard Canada's largest and most strategic merchants and channel partners nationwide.