
Timeline
About me
GTM - Sportmaster
Education

Бурятский государственный университет
2014 - 2018Бакалавр history 4.89Activities and Societies: Head of Department of History, The Debate Club,

Université paris 8
2018 - 2018Summer school
长春理工大学
2017 - 2017Exchange studentActivities and Societies: Chinese culture, history and language
Experience

The national museum of the republic of buryatia
Oct 2018 - Mar 2019Research associate-Assisting with exhibition layout plans and installation maquettes;-Scheduling the exhibition calendar;-Helping with the writing, editing, and researching of museum exhibition invitations, catalog publications, bibliographic material;

Kotra
Apr 2019 - Jul 2021Marketing manager-Key-account manager of a pool of Korean companies, full support on contract basis (annual contract);-Support brands for major events;-Organize, support and attend relevant industry seminars and exhibitions;-Provide analyses for business leads and partnerships in Russia to support business strategies;-Comprehensive analysis and forecast of market development and demand; -Participation in the development of special projects and coordination of the implementation of projects;-Preparation of weekly reports for Moscow office, Headquarters and Korean partners; Show less

Adidas
Sept 2021 - Sept 2022adidas / originals / women apparel- Implement global strategies in a locally relevant way for CIS, considering different consumer needs and distribution channels;- Actively analysed business, draw conclusions and proposed action steps;- Collaboration with cross-functional teams for the most effective range creating on market and Go-To-Market plan;- Influence and implement strategic category direction, proactively set range direction; - Range selection and alignment process within the parameters set by Global strategy to meet the KPI’s; Show less adidas / originals / HYPE team (fashion)- Support major product launches and presentations providing necessary support to ensure an effective sell-in launch process;- Manage key concept sales trackers across CIS;- Assist in the delivery of relevant data for ranging, pricing and margin decisions;- Confirm and check collections launch in cooperation with Buying&Trading and Visual Merchandising teams for Originals WOMEN APPAREL rmh-class and Fashion collabs (Y-3, IVY PARK, Pharell Williams, Spezial, Walles Bonner, Gucci); Show less
Category Manager
Jun 2022 - Sept 2022Junior Product Manager
Sept 2021 - Jun 2022

Lpp s.a.
Sept 2022 - Dec 2022Sales coordinator- Responsibilities for the supply of company's brick-and-mortar and online shops, taking into account the trends in a given locations;- Participation in the decision-making process regarding the ordering of collections for the Russian market;-Analyzing customer shopping data to optimize sales efforts and better identify potential customers;-Cross-functional cooperation with commercial/marketing departments;- Interaction with stores and regional sales directors in Russia on a daily basis;-Sales analysis, competitor landscape analysis; Show less

Sportmaster
Dec 2022 - nowOutdoor brand Northland (Travel capsule) -Analyze and monitor market trends (inside and outside Sportmaster retail network) and provide suggestions to implement in the product offer;- Collaborate with senior brand manager to implement the product plan and support the activities to achieve target KPIs;- The determination of pricing and profitability of the product, in accordance to the needs of Category Management and the brand product strategies;- Work within cross-functional team Design, Development and Category Management to ensure product the creation process, respecting deadlines and given KPIs;- Development of the brand advertising concept, preparation of briefings for the creation of advertising layouts; Show less
Manager GTM
Sept 2024 - nowJunior manager GTM
Jan 2024 - nowJunior Brand Manager
Dec 2022 - now
Licenses & Certifications

Social media marketing
Sholonova online courseJul 2021
Ielts
Ielts officialFeb 2021- View certificate

Understanding korean politics (yonsei university)
CourseraFeb 2019
Volunteer Experience
VP of OGV (Outgoing Global Volunteer)
Issued by AIESEC in Russia on Feb 2015
Associated with Agbanova Nadezhda
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