Experience

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  Apple inc.

  Feb 1993 - Feb 1997

  Product manager

  • rescued Mac OS Finder project from a cancelled OS release, gaining inclusion in Mac OS 8.0• investigated new product and business opportunities enabled by the OpenDoc cross-platform component document architecture that was to be shared with Novell and IBM• refocused PhotoFlash photo cataloging and editing product line marketing to increase bundling presence in distribution, VAR and OEM channels with digital cameras• ensured early QuickTime for Windows success by significantly improving hardware, software and content compatibility Show less

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  Silicon graphics

  Jun 1997 - Jul 1998

  Senior product manager

  • refined features and positioned Cosmo PageFX, a 3D Internet graphics tool for 2D designers* aggressively pursued industry influencers to garner significant attention in launch of an innovative new authoring product

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  Platinum technology

  Aug 1998 - Feb 1999

  Product line manager

  • defined strategy for XML based 3D visualization in executive decision support systems• transitioned Cosmo Worlds, PageFX and Cosmo Player authoring tools from Cosmo Software

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  Myteam

  Apr 1999 - Apr 2000

  Senior product manager

  • defined functional specifications and designed user experience for youth and amateur sports web community

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  Webtelecom

  Apr 2000 - Jan 2001

  Senior product manager

  • transformed complicated peer-to-peer web service into an easy-to-use consumer-oriented solution• defined functionality, designed human interface and managed implementation of account sign-up, administration and corporate web sites

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  Opentv

  Mar 2001 - Dec 2002

  Senior product manager

  • defined and implementation a complete product lifecycle process that improved management’s ability to make smarter and faster business decisions on new product releases• managed digital video recorder (DVR) and set-top box middleware product lines used for interactive television in satellite and cable systems• increased developer adoption by revamping interactive television development and authoring product lines

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  Blackbird media design

  Mar 2003 - May 2005

  Owner, consultant

  • provided design and production services for PowerPoint presentations and web sites• achieved large increase in rate of fund-raising for a non-profit through a visually and aurally compelling PowerPoint presentation• enabled consistency across a pharmaceutical client’s materials at major conferences by defining, implementing and documenting a presentation style guide

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  Kodak gallery

  Jun 2005 - Feb 2011

  Senior product manager

  • increased conversion over 20% for photo greeting card product line with enhancements in 2010• improved average order value, and number of product lines purchased from per order, through platform enhancements to shopping and cart, including cross-sell and up-sell mechanisms in 2010• multiplied marketing options with the definition and implementation of campaign-based targeting of site content and promotions in 2010• identified and solved numerous functional and conversion short-comings through insightful assessment of business and site metrics (Omniture Discover and Site Catalyst)• increased significantly the responsiveness of the new platform through defining site performance metrics and requirements, including average/peak loads and response times for key experiences• lead business decision process and requirements documentation in migrating KodakGallery.com to ATG e-commerce platform, including on-going management of cart, catalog and customer service back-end services Show less

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  Art.com

  Mar 2011 - Sept 2011

  Senior product manager (contractor)

  • partnered through Art.com Business Development, with Williams-Sonoma, The British Museum and the Fine Arts Museums of San Francisco (de Young and Legion of Honor) to deliver new, co-branded sites and experiences.• defined end-to-end experience for PotteryBarn-Photos.com and Art.com/museums through complete, non-creative wireframes and very detailed front-end and back-end requirements.

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  Fico

  Jan 2012 - Feb 2015

  Senior product manager, senior marketing manager

  • quickly understood and assessed ecosystem and policies of subscription digital goods e-commerce business unit requiring transformation into modern platforms and practices• built collaboration and re-booted processes to rally new team members around agile scrums with increasing momentum in delivery of solutions • established A/B testing program and methodologies for multi-page experiences that used projections of lifetime subscriber revenue to determine outcomes – first with Optimizely, then with Adobe Target• generated $1M within 12 months of overhauling credit card affiliate program; expanded program to include mortgages, personal loans, savings accounts and auto insurance• launched Experian products, including 3-bureau comparisons, identity, credit report and FICO Score monitoring Show less

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  Blackbird media design

  Mar 2015 - now

  Owner, author

  • wrote and illustrated just-published book — Show What You Tell — on how to incorporate visual meaning into pages, web sites, presentations, tables, charts, diagram, and signs to improve readability, comprehension and retention, while also looking more professional