Tony Fedel

Experience

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  Kimberly-Clark

  Jan 1997 - Jan 2018

  Led Partnership Products business with full profit and loss (P&L) accountability and direct management of marketing team and remote sales team for $140M nonwovens-based global materials business. Markets and customers served across Filtration & Acoustical Media, Medical & Protective Fabrics, Wet Wipe Substrates, Hygiene Fabrics and Oil Adsorbents. • Delivered sustained and profitable top / bottom-line growth at 5.4% NS CAGR and 7.8% GP CAGR over most recent 4-year period by leading turnaround strategy development and execution of B2B and B2C growth agenda. • Expanded price premiums improving operating margins 480 basis points in environment of increasing, volatile input costs and heavy price competition through disciplined spending, reduction of work capital, lowering of manufacturing costs, execution of value-based pricing strategy and smart growth incentive programs that increased asset utilization.• Reduced annual dollar churn 65% over recent 4-year period by leveraging marketing insights related to customer journey and addressing key disruption points in product quality and customer service levels. • Generated $10M+ of annual revenue by extending business into 3 “new to K-C” B2C finished product categories. Show less Spearheaded sales and operations that delivered net sales and gross profit targets across Wet Wipes, Protective Fabrics, Medical and Oil Adsorbent markets with combined revenue $50M+. Negotiated supply agreement and price negotiations with new and strategic customers driving mutually beneficial business relationships. Focused on formulating strategic and tactical customer development plans aligned with sector and market segment opportunities. Implemented best practices and exceeded targets. • Closed $3M+ annual revenue high-margin account by selling on value and tailoring customer solution. • Increased profitability $2.5M on renewed supply contract by negotiating favorable pricing terms and reducing distribution fees. Show less Reduced company liability $24M by negotiating settlement of K-C’s largest environmental liability with focus on restoring site and company’s local public image. Led collaboration between government agencies and local community that achieved good faith negotiations and led to comprehensive consent decree and settlement of natural resource damages within 7 months. Final settlement included securing specially engineered environmental insurance policy. Washington State DOE considered resolution pioneering approach. Show less Directed multiple cross-functional marketing and R&D brand innovation teams charged with transforming broad insights into active brand innovation programs with supporting underlying business cases. Collaborated with senior brand and business leaders and ensured integration of opportunities into KLEENEX*, SCOTT*, VIVA*, HUGGIES*, K-C PROFESSIONAL* brand portfolio plans. Spearheaded organizational capability improvement initiative enabling “failing fast”, effectively incorporating hypothesis-based business case development approach. Show less Led global design, build, and commercialization of multiple nonwoven asset installations and rebuilds across USA, Mexico, and Europe. Role progression expanded from feature engineer to lead electrical engineer to overall project leader. Cumulatively managed project spending in excess of $145 million dollars. - Asked to step in on a nonwovens project in Mexico that was behind schedule. Assumed role of electrical project lead, took decisive actions to get controls design, installation, and programming back on track. Improved asset startup by 4 weeks. - Led team of over 25 engineers and technicians to design, build, and commercialize Kimberly-Clark’s first nonwovens manufacturing facility in Europe with a capital budget in excess of $45 million dollars. First of a kind nonwoven process started up on time, with no major safety incidents, under budget, and exceeded end-of-curve production rates 3 months ahead of schedule. Show less

  • Global General Manager, K-C Partnership Products

    Jan 2011 - Jan 2018

  • Senior Business Development Manager, K-C Partnership Products

    Sept 2009 - Jan 2011

  • Strategic Corporate Program Leader, K-C Global Sustainability

    Oct 2008 - Aug 2009

  • New Business Development Leader, K-C Enterprise Innovation

    Apr 2004 - Sept 2008

  • Global Capital Project Leader

    Jan 1997 - Mar 2004
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  Blockchain Chamber of Commerce

  Jan 2019 - Nov 2020

  Board Member

  We believe in the power of blockchain technology to improve people's lives by creating incremental social and economic value. We are an objective and growing global blockchain chamber enabling businesses and change makers to connect and commercialize disruptive ideas. We aspire to accelerate value creating, blockchain technology enabled, use cases by being THE connecting point of this distributed global ecosystem.

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  The Clorox Company

  Jul 2019 - now

  Associate Director

  Delivering healthy & inspiring workday experiences that enable Clorox teams to do their best work making everyday life better, everyday.