Daniela Cannucciari

Experience

• 

  IBM

  Nov 2002 - Feb 2003

  Assistant Manager CRM

  Management of CRM systems.Support of IBM business partners.

• 

  Auchan

  Apr 2003 - Nov 2003

  Web Marketing Assistant

  Monitoring of customer satisfaction, of web comments and consumer demands.Study and analysis of the questionnaire carried out on all Auchan stores.Management of Auchan's web site.Monitoring of Website's performance.

• 

  Last Minute Tour S.p.A

  Nov 2003 - Jan 2004

  Web Communications Manager Assistant

  Management of restyling of Last Minute Tour website and performance site monitoring.Management of weekly newsletters.

• 

  RCS MediaGroup

  Feb 2004 - Jun 2004

  Marketing Assistant

  Traffic analysis and competition of three important business sites: etaslab.it, latribuna.it, economiaemanagement.it.Creation of advertising messages and planning on the RCS Group newspapers.Design of surveys to be published online.Design of a new website dedicated to agents.

• 

  Avon Cosmetics Srl - Italia

  Jun 2004 - Aug 2004

  Marketing Assistant

  Creation of award incentive programs for Avon agents in Italy, France and Germany.

• 

  Matrix Spa -

  Aug 2004 - Dec 2006

  Internet services Product Manager of Virgilio Shopping

  Study of new strategies and projects aimed at improving Shopping comparison service Virgilio.Analysis of positioning on search engines, analysis of competition, monitoring of traffic and sales results.Development of presentations and training to support of the commercial group.Design of the launch of the new Alice Shopping, happened in late January 2006 and subsequent releases.Management of relations with the new partner 7Pixel Srl.Writing of the advertorials posts.

• 

  Italiaonline

  Dec 2006 - Jan 2018

  Support to the Marketing and Sales strategy with analysis and monitoring of the properties Paginegialle.it, Paginebianche.it and Tuttocittà.it.Analysis of websites data on traffic sources and patterns, conversion funnel, navigation behavior (using Adobe Analytics, Google Analytics, Flurry and Shinystat) . Work on company specific analysis, including campaign analysis, customer segmentation and profiling.Identification of success points, trends, and potential problem areas.Provision of information on the trends, data anomalies and recommendations to help improve business performance.Adobe's SiteCatalyst code implementation and management of web production. Show less

  • Marketing Analytics, Marketing Intelligence and Marketing Research

    Feb 2016 - Jan 2018

  • Local Commercial Planning and Business Monitoring

    Jan 2015 - Feb 2016

  • Go To Market

    Mar 2013 - Dec 2015

  • Trade Marketing Manager - Telecom Italia Group

    Dec 2006 - Mar 2013
• 

  Italiaonline

  May 2018 - now

  Data specialist

  I work in the Data Platform Developer team and I am specialized in the role of Data Visualization and in particular I use the Tableae platform.