Henry Poon

Henry Poon

Sales and Marketing Executive

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location of Henry PoonHong Kong SAR

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  • Timeline

  • About me

    Consumer Insights & Digital Solutions at BASF

  • Education

    • La Salle College

      2010 - 2016

      - Junior Achievement Company Program 2015 - CEO & Co-Founder of EverLastName- La Salle College Student Association 2015 - Vice-Chairman of Finance Committee- Caritas Bazaar 2015 - Booth Organiser and School Representative- Football Team Captain 2014-2016- La Salle College Interact Club - Chairman

    • UCL

      2016 - 2019
      Bachelor’s Degree Psychology Second Honours (Upper Division)

      - Psychology Researcher, Dr. Lasana Harris's Lab.- Finish Statistics and Advanced Statistics Course with an average of first-class scores

  • Experience

    • On Kee Dry Seafood Company Limited

      Jun 2019 - Jun 2021
      Sales and Marketing Executive

      - Manage several key accounts (i.e. mainly local supermarkets and oversea hotel chains), mainly responsible in formulating product deals, creating and developing products as well as following up with the listing and selling progress.- Assist in various marketing activities, including designing products, conducting promotional campaigns and organising roadshows, aiming to promote and popularise dry seafood to the young generation. - Liaise with customers from foreign regions (e.g. Singapore, Canada etc.) to design cross-branded campaigns, such as OEM products and joint promotion.- Assist in designing booth outlooks in Food Expo and HKBPE, conduct performance evaluation and reevaluate product lists and promotional deals thereafter. Show less

    • BASF

      Jun 2021 - now
      Senior Marketing Specialist, Consumer Insights & Digital Solutions

      - Digital platform development: Conduct market research and create website development framework.- Digital solutions: Gather insights from competitors’ webinar, develop and enhance webinar experience- Initiate and review incentive programmes for subregional teams to increase customers’ engagement rate in digital platforms- Data consolidation: Lead the team to consolidate uploads and reports in the database.

  • Licenses & Certifications

    • HKDSE

      HKEAA
      Jun 2016
    • The International English Language Testing System (IELTS)

      IELTS Official
      Dec 2015