Henry Poon

Experience

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  On Kee Dry Seafood Company Limited

  Jun 2019 - Jun 2021

  Sales and Marketing Executive

  - Manage several key accounts (i.e. mainly local supermarkets and oversea hotel chains), mainly responsible in formulating product deals, creating and developing products as well as following up with the listing and selling progress.- Assist in various marketing activities, including designing products, conducting promotional campaigns and organising roadshows, aiming to promote and popularise dry seafood to the young generation. - Liaise with customers from foreign regions (e.g. Singapore, Canada etc.) to design cross-branded campaigns, such as OEM products and joint promotion.- Assist in designing booth outlooks in Food Expo and HKBPE, conduct performance evaluation and reevaluate product lists and promotional deals thereafter. Show less

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  BASF

  Jun 2021 - now

  Senior Marketing Specialist, Consumer Insights & Digital Solutions

  - Digital platform development: Conduct market research and create website development framework.- Digital solutions: Gather insights from competitors’ webinar, develop and enhance webinar experience- Initiate and review incentive programmes for subregional teams to increase customers’ engagement rate in digital platforms- Data consolidation: Lead the team to consolidate uploads and reports in the database.