Sarah Altermatt, CDMP

Experience

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  University of Wisconsin - Whitewater

  Jan 2000 - May 2017

  Director of Public Events, College of Arts & Communication

  Marketing and publicity management for over 80 events per year • Prepare and/or supervise preparation of programs, news releases, written promotional materials including approval of all materials prior to publication • Ensure the campus style guide is applied to promotional materials and content aligns with the centrally established University brand• Serve as CAC webmaster; create and edit content including graphic design, photography and structural management: http://www.uww.edu/cac/• Manage the Theatre/Dance and Music season ticket and subscription campaigns• Secure vendors and sponsorship agreements• Maintain CAC image archive• Draft policies related to publicity and promotion Event management and coordination• Manage the master calendar to coordinate all events for all Departments within the CAC, and events scheduled by Young Auditorium• Serve as CAC representative to campus-wide Communications Committee • Lead the CAC Convocation and Scholarship Committee to produce the annual fall Convocation and the spring Scholarship Awards and Recognition Celebration• Coordinate and raise funds for the Annual Holiday Gala Dinner, Concert and Silent Auction hosted by the Department of MusicSupervision and leadership of staff, students and volunteers• Establish goals, provide training, monitor progress, provide feedback and facilitate problem resolution for up to 18 individuals per semesterBudget and financial management• Project costs, track and monitors expenses and revenue for multiple Departments within the CAC • Run reports and analyze data from ticketing system; prepare post-event revenue/expense reports• Research funding options and prepares grant proposals for special projects, which are not funded through CAC revenues Show less

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  Fort Arts Council

  Oct 2011 - Apr 2016

  Vice President

  The Fort Atkinson Arts Council, a 501 C (3) non-profit organization, is committed to Fort Atkinson's local community by supporting all art forms including visual arts, theater arts, music, writing, film, photography, sculpture, ceramics, and multi-disciplinary art. Founded in 1983, the council has been in a quiet mode for a few years, but kicked off it's newly revived commitment in 2008 by co-hosting the 1st Annual Winter Arts & Farmers Market at the VyMaC Creamery Building this past December. Other 2009 projects included: seasonal Downtown Gallery Walks (March & November) or Market Arts Walks (summer/winter), Emerging Theater Mini-Grant Program, partnership with the Friends of Lorine Niedecker supporting the 1st Wisconsin Poetry Festival, partnership with the Fort Farmers Market with Arts Saturdays, partnership with the Wisconsin Arts Board Jefferson County arts network, and general assessment of arts and artists in the Fort Atkinson area. Show less

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  MetaStar, Inc.

  May 2017 - now

  Senior Marketing and Communication Specialist

  • Edit and review of internal and external communications materials, while applying and enforcing corporate style guidelines, health literacy and 508 compliance• Strategize best delivery mechanisms and communications mechanisms to meet project goals, including online (social media, website, email, etc.) and print strategies• Create original content based on information provided by internal content experts• Alter and improve existing content in order to shape it to meet the needs of the target audience• Project management, event coordination, and special projects, including state-wide Health Care Quality Symposium• Serve as communications liaison on project-based teams• Support community-building activities• Support internal and external survey activities Show less