Yeo Ci Min

Experience

• 

  Equinix

  Sept 2010 - Dec 2010

  Sales Support Coordinator

  - In charge of handling company’s admin duties such as handling paperwork which includes filing & word processing- Assist in marketing events such as doing preparations leading to the event and assisting during event days- Assisting in creating sales orders and doing the necessary paperwork- Successful Importing of company’s client database to new system

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  Sentosa Leisure Management Pte. Ltd.

  Feb 2011 - Dec 2011

  Human Resource Assistant

  - In charge of handling company’s admin duties such as handling paperwork which includes filing, word processing and mailings.- Assisting with recruitment such as shortlisting candidates, arranging candidates for interviews and assisting with preparation of documents of the candidates’ profiles to be given to the interviewers- Liaising with vendors which includes receiving of quotations, getting approvals, preparing sales orders and handling payment- Keeping staff database updated, continuous update of staff’s profile file- Assisting with other day-to-day operations Show less

• 

  SMF institute of higher learning

  Feb 2012 - Jul 2014

  Exam Invigilator

  - Conduct the invigilation process during the exam – from making the examination announcements to supervising the candidates and collecting the scripts back- Collect examination scripts and set-up of the examination hall in preparation for the exam- Maintain proper conduct of the candidates during the examination and ensure that candidates follow the examination rules

• 

  Gemalto

  Nov 2012 - Jul 2013

  Sales Support Coordinator

  - In charge of handling company’s admin duties such as handling paperwork which includes filing and word processing- Coordinating and liaising closely with internal logistics and purchasing department to handle flow of goods from beginning to the end customer- Liaising with overseas suppliers and freight forwarding companies to ensure the smooth production and logistics of goods- Liaising with customers to attend to sales order which includes receiving of payment, informing them on status of manufacturing and coordinating on delivery of goods Show less

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  Avenza Pte Ltd

  Apr 2014 - Jul 2014

  Customer Service and Receptionist

  - Support the marketing department in answering enquiry phone calls from the public and email enquiries about the company’s products- Full set of reception duties which includes transfers calls and other admin duties- Assisting the Marketing department with market research - Day-to-day secretarial/administrative duties to support different departments

• 

  Activa Media Pte Ltd

  Oct 2014 - Nov 2017

  - Well-versed with Google products; Adwords, Display ads & Remarketing, Google Analytics, YouTube advertising, Google My Business & Yahoo products – BingAds, Gemini advertising & Native ads, Facebook and Instagram advertising.- Achieved increased sales for clients through successful SEM campaigns; increase up-sell opportunities for the company- Crafting successful long and short term marketing campaigns for industry big players in Singapore such as Nation Employment, B9 Dental, T32 Dental, Ardmore Aesthetics, I.R.B Law- Managing a portfolio of Adwords accounts ranging from marketing budget of 200k to 6k for a wide range of industries- Exercising high levels of creativity to come up with effective marketing plans & strategies for SMEs to market their products & services via online search marketing, google display banners, remarketing, Facebook, Google shopping ads- Creating marketing plans for clients and set up of Google Adwords marketing campaigns- Keeping abreast of current digital marketing platforms and incorporating them into strategies for clients - Constantly analyzing and optimizing campaigns to ensure the effectiveness of it- Provides insightful reports and analysis of campaign performances to clients- Taking initiatives to liaise with clients to build strong rapport and understand their businesses and marketing needs- Provide strong support to Account Managers - Actively guided and lead juniors and peers in fulfilling their roles Show less

  • Digital Marketing Executive

    Oct 2014 - Nov 2017

  • Digital Marketing Executive

    Oct 2014 - Nov 2017
• 

  EZ-Link Pte Ltd

  Dec 2017 - now

  - Oversee marketing initiatives for EZ-Link thematic products, executing tactical social media campaigns to drive awareness and sales.- Strategize and manage content for EZ-Link’s TikTok account, collaborating with a social media agency to ensure engaging, on-brand content.- Lead the planning and execution of tactical campaigns across EZ-Link’s business pillars, coordinating with creative and social media agencies to deliver timely and results-driven marketing efforts.- Conceptualize and execute integrated marketing campaigns with agencies, leveraging ticket office ads, digital and print media, radio, SEM, GDN, social media, and EDMs to enhance user engagement and brand awareness.- Drive influencer marketing strategies and media collaborations to drive product acquisitions.- Manage EZ-Link’s Instagram and Facebook content, EDM blast schedules in collaboration with creative and social media agencies. Plan EZ-Link’s asset calendars and schedule push notifications for campaign awareness. - Partner with banks, merchants, licensors, and vendors to execute co-branded marketing campaigns.- Maintain and update EZ-Link’s corporate website, ensuring content remains relevant and up to date.- Oversee media and budget planning to optimize marketing effectiveness. Show less - Spearhead and lead the marketing efforts for in-app rewards program (EZ-Link Rewards), plan and execute tactical campaigns to drive awareness and customer loyalty.- Supports with planning and execution of tactical campaigns for various EZ-Link products, by collaborating with internal stakeholders and creative/social agencies to ensure marketing plans are fulfilled timely.- Brainstormed, conceptualized, and executed marketing campaigns with creative/social agency that involves ticket offices ads, digital media publications, newspapers (print & digital), radio ads, SEM and GDN ads, social media and edm to drive user engagement campaigns.- Working closely with appointed PR/Social/Creative agencies to engage in influencer marketing.- Planning and execution of official events, roadshows to drive product acquisitions.- Working with social and creative agency to plan for always-on content on EZ-Link’s facebook, Instagram and monthly edm blasts. - Management of social media content, edm blasts calendar, EZ-Link physical assets calendar and push notifications.- Liaising with external partners including banks partners, offline/online merchants, product licensors and vendors for co-branded marketing campaigns.- Updating and maintaining of EZ-Link’s corporate website, including website content creation for new products.- Tracking and reporting of marketing campaigns and events.- Media and budget planning Show less - Brainstormed, conceptualized, and executed marketing campaigns that involves bus and ticket offices ads, digital media publications, newspapers (print & digital), social media and edm to drive acquisitions and awareness of EZ-Link’s products.- Planning and execution of official events, roadshows to drive product acquisitions. - Supported with refresh of EZ-Link’s Instagram as a new media channel to target a younger crowd and creating EZ-Link’s facebook shop as a new channel for product sales. - Management of social media content, edm blasts calendar, assets calendar and push notifications. - Supports Sales and Business Development departments with campaign creatives which includes both above-the-line and below–the-line marketing to maximise marketing exposure for value-added services and card sales.- Liaising with external partners including banks partners, offline/online merchants, product licensors and vendors for co-branded marketing campaigns.- Working closely with appointed PR/Social/Creative agencies to engage in influencer marketing. - Assisted with execution of EZ-Link’s rebranding campaigns to refresh brand strategy, visual identity and positioning.- Updating and maintaining of EZ-Link’s corporate website. - Tracking and reporting of marketing campaigns. Show less

  • Assistant Manager

    May 2023 - now

  • Senior Marketing Executive

    Apr 2021 - Apr 2023

  • Marketing Executive

    Dec 2017 - Apr 2021