Fer Gonzalez

Experience

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  AIESEC

  Jun 2015 - Dec 2015

  Team Leader
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  ZARA HOME

  Nov 2015 - Dec 2015

  Sales Attendant
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  Sun Valley Company

  Dec 2017 - Mar 2018

  Hostess
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  Casa Pellas

  Dec 2018 - Feb 2019

  Inbound-Outbound Customer Service Representative
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  U.S Embassy in Nicaragua

  Aug 2019 - Feb 2020

  Community Liasion Office Assistant
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  Alvarado Exprua & Asociados

  Feb 2020 - Feb 2020

  Auxiliar de Consultoría para United States Agency of International Development
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  BAT

  Apr 2020 - Aug 2021

  -Assist the Brand Manager in developing and executing brand plans to meet brand objectives and strategies.-Work with Trade Marketing in the preparation of engagement programs and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.-Promote brand understanding, insights and commitment throughout the organization and area markets.-Differentiate marketing activities according to consumers’ disposition towards the brands.-Promote fact based decision making through data-analysis, reporting and providing sound recommendations.-Apply best practice in brand management to optimize efficiency and effectiveness.-Report and analyses brand performance in a clear, concise manner with focus on required actions.-Analyse market research data to understand brand issues and market opportunities.-Monitor the implementation and results of operational brand plans and recommend changes to brand programs.-Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan. Show less -Analyzing, reporting and interpreting store specific data in order to drive growth-Acting as the point of reference for external partners by engaging in commercial conversations and negotiations;-Building, encouraging and maintaining strong business partnerships with retailers; responsibly educating retailers on product and category knowledge as well as on trading terms;-Ensuring execution of strategies and campaigns for all retailers are achieved within your patch; meeting, and exceeding, performance targets-Continually developing your skills to adapt to the changing industry and regulatory environment. Show less

  • Brand Activation Analyst

    Oct 2020 - Aug 2021

  • Trade Marketing Representative

    Apr 2020 - Oct 2020
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  Creating Media Agency

  Aug 2020 - now

  Social Media Manager

  1. Perform research on current benchmark trends and audience preferences2. Design and implement social media strategy to align with business goals3. Set specific objectives and report on ROI4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)5. Communicate with followers, respond to queries in a timely manner and monitor customer reviews6. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)7. Suggest and implement new features to develop brand awareness, like promotions and competitions8. Stay up-to-date with current technologies and trends in social media, design tools and applications Show less

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  Creating Academy

  Sept 2023 - now

  Director creativo