
Jess Lyons

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About me
Senior Product Manager | EV Charging
Education

Appalachian State University
2012 - 2016Bachelor’s Degree
Experience

TransLoc
Dec 2016 - Feb 2020• Ran a cross-functional team to help the customer and product stakeholders prioritize the unified roadmap from the customer and market variables.• Increased user research frequency by 2x by working with product managers on research needs and conducting user interviews.• Developed market segmentation matrix to align customer personas and use cases to target markets. • Collaborated with the Ford strategy team to develop broader go-to-market strategies for our combined mobility product suite.• Developed all competitive intelligence projects for new market entry assessments and declining market segments. • Improved sales enablement by crafting messaging and collateral about our products and unified Ford Mobility vision. Show less • Conducted win/loss calls on over 80% of bid clients and prospects to deliver problem statements and insights for product improvements.• Managed TransLoc's end-to-end proposal process from RFP discovery to final submission. • Increased proposal response rate by ~40% by implementing a new RFP response and unsolicited proposal process to streamline responses. • Wrote proposal content and coordinated responses to RFPs for submission.• Assisted Ford Smart Mobility with the development of their proposal process and go-to-market projects. Show less
Product Business Analyst
Mar 2018 - Feb 2020Technical Proposal Writer
Dec 2016 - Mar 2018

RegEd
Feb 2020 - Oct 2020Product Owner• Improved time to release by 33% by redefining release cadences and criteria with the rest of the product team.• Worked with the scrum team to design and ship features for the Questionnaire product suite.• Managed the backlog, release planning, and client testing for the Questionnaire product suite• Ran agile workshops to educate and support new product owners and scrum masters transitioning from waterfall.• Collaborated on the Questionnaire's product suite roadmap to communicate feature launches and integrate it with other product roadmaps for joint development efforts.• Conducted user research for upcoming tools and features with clients.• Presented feature enhancements and strategy to senior leadership, clients, and other employees. Show less

Ad Hoc LLC
Oct 2020 - Mar 2022Product Manager• Achieved a 2x growth in application users leveraging the BB2.0 API in 2021 by refining product messaging and features.• Increased our in production application count by ~40% in 2021 by streamlining the approval process.• Managed and maintained the strategic roadmap for the Blue Button 2.0 (BB2) API and led PI planning for dependent APIs and applications.• Collaborated with engineers to develop a clear and actionable backlog of work• Drafted and executed user experience research (UXR) work for new features and understanding user needs• Developed user personas for BB2 and facilitated design and ideation sessions with the team for product improvement and innovation Show less

Electriphi Inc
Mar 2022 - Apr 2024Electriphi is a wholly-owned subsidiary of Ford Pro also doing business as Ford Pro charging.
Senior Product Manager
Jun 2023 - Apr 2024Product Manager
Mar 2022 - Jun 2023

Ford Pro
Mar 2022 - nowProducts: Fleet & dealer public charging, charge management APIs, vehicle charging algorithm, charger profiles.• Improved customer utilization of our optimized charging algorithm by 10% in a quarter bydelivering features that improved the set-up UXE and algorithm behaviors.• Leads the shared charging product suite, driving 100% of public driver engagement byenabling public and workplace charging solutions for fleet and dealer customers.• Sets the product vision and roadmap across four product verticals and facilitatesprioritizing the team's cross-functional roadmap.• Facilitates partnerships and integrations with key companies in the charging space,resulting in delivering a new public charging network across 4 mobile apps and 3payment solutions.• Manages a team of product managers, facilitating continuous learning opportunities tofoster their growth and empower them to achieve both individual and company-wideobjectives. Show less • Launched the first customer-facing API and established an API customer onboardingprocess to capture data-first business opportunities.• Partnered with design to create and roll out a new charger profile feature, solving thecustomer need to for more flexibility in their charging controls.• Trained the product team to leverage Pendo, enabling product managers to identifyusage trends and customer behaviors.• Managed the OpenADR 2.0b certification and integration process to unlock demand-response product paths and new energy services product opportunities. Show less
Senior Product Manager
Jun 2023 - nowProduct Manager
Mar 2022 - Jun 2023
Licenses & Certifications

Pragmatic Management Certified Product Manager
Pragmatic InstituteJan 2020
Managing Strategic Proposals
Shipley Associates: We Help Companies Win BusinessOct 2018
Certified Scrum Product Owner (CSPO)
Scrum AllianceJun 2019
Languages
- enEnglish
- geGerman
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