Ben Toon

Ben Toon

Market Analyst II

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location of Ben ToonDallas-Fort Worth Metroplex

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  • Timeline

  • About me

    Senior Library Services Manager at Irving Public Library

  • Education

    • The University of Texas at Arlington

      1984 - 1989
      BA Liberal Arts

      Activities and Societies: Member of Phi Alpha Theta (History Honor Society)

    • University of North Texas

      1992 - 1994
      MS Information Science

      Activities and Societies: Special Libraries Association student chapter Focused on special / corporate library coursework. Practicum at Texas Instruments with Margaret Carroll (now UNT adjunct professor).

  • Experience

    • Alcatel

      Nov 2000 - Dec 2003
      Market Analyst II

      • Forecasted regional technology markets in support of executive-level global strategic planning and decision making.• Researched, analyzed and reported competitor strength and weaknesses in support of future sales opportunities and growth.

    • DeVry University

      Jan 2004 - Jan 2006
      Director of Library Services

      • Supervised staff of eight and 70-hour work week schedule while meeting customer needs.• Improve student research skills through development and execution of bibliographic instruction programs.• Receive Presidents Award for improving services and connecting role of library to student life

    • Fujitsu Network Communications

      Jan 2006 - Feb 2011
      Market Analyst III / Corporate Librarian

      • Respond to research requests from Sales, Marketing, and executive leadership.• Manage annual research budget & negotiate with vendors to selecting the most appropriate services at the lowest cost.• Develop solutions to complex market intelligence problems through working with outside experts and crafting multi-part projects to deliver outcomes resulting in new opportunities.• Manage survey programs; created and ran company's customer satisfaction benchmark program over the past four years.• Research and draft executive-level communiques including briefings to Fujitsu Japan, department newsletters and Quarterly Business Reviews.Also worked at Fujitsu from August 1994 to November 2000. Show less

    • Southern Methodist University

      Jul 2011 - Feb 2013
      Science Research Librarian II

      Subject specialist and liaison for the Central University Libraries and SMU's Lyle School of Engineering.* Area specialization include Computer Science, Electrical/Electronic Engineering and Operations Management* Select and market information resources* Classroom instruction focusing on information literacy

    • Irving Public Library

      Feb 2013 - now

      Responsible for managing library's publicity team. Responsibilities include:* Develop integrated messages, materials and plans to market library services and events* Project manage marketing efforts, includes scheduling, editing and directing creative efforts* Operate library's web site, run usability studies, integrate databases and web tools, and plan redesign* Plan and operate library's social media strategy* Investigate, and recommend the use of new technologies for the public and library staff* Oversee monthly and annual staff training* Collect and report marketing metrics to determine ROI Show less

      • Assistant Library Director

        Dec 2023 - now
      • Senior Library Services Manager

        Jan 2019 - Dec 2023
      • Interim Director, Library

        Apr 2018 - Jan 2019
      • Communication Supervisor - Library

        Feb 2013 - Apr 2018
  • Licenses & Certifications