Swapnil Ugale

Experience

• 

  Kantar IMRB

  Sept 2016 - Sept 2016

  Client Service Associate

  Completed a mini project with IMRB for retail client to provide the relevant information through the shared data of retail outlet

• 

  Donear Industries Limited

  Apr 2017 - Jun 2017

  Marketing Intern

  -Conceptualized, initiated and implemented framework of Market Research for Polyester Texo suiting department-Established and integrated new dealer network in Mumbai region, facilitating channel sales-Responsible for decision making about the new product launch of the company

• 

  Mirae Asset Sharekhan

  Dec 2017 - now

  - Building email campaigns, database selection and quality assurance of all outbound campaigns- Performs day-to-day email marketing activities including email campaign set-up, scheduling, testing and deployment of one- time, recurring, triggered and dynamic content driven campaign- Implementation of Marketing Automation tool(Adobe Campaign Manager) to automate regular campaign and reporting to cut down on TAT- Understand customer data and behaviours through predictive and descriptive analytics techniques (Adobe Analytics), past campaign behavioural response to improve customer acquisition, upsell/cross-sell and retention - Co-ordinating with cross functional team like analytics, campaign & data science to conceptualise and implement multi channel data driven marketing campaign-Integration of email marketing with the website process and technology-Develop and manage personalization strategy for campaigns to improve the response rate and run lifecycle based campaigns-Monitoring and evaluation of automated campaign in order to measure ROI and ensure continuous improvement in customer engagement and retention -Analyse campaign results to measure success of the campaign & Tracking the performance of the campaign-Responsible for legal and regulatory compliance for email marketing Show less

  • Senior Manager - Marketing Analytics

    Apr 2023 - now

  • Manager - Campaign Management & Analytics, Retail Broking

    May 2021 - Apr 2023

  • Deputy Manager - Campaign Management & Analytics

    Jan 2020 - May 2021

  • Assistant Manager - Campaign Management, Retail Broking

    Mar 2018 - Jan 2020

  • Marketing Intern, Retail Broking

    Dec 2017 - Feb 2018