
Jingchao Yang
Social Media Manager

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About me
Co-President @ BUGCC | Information Systems and Marketing @ BU
Education

Boston University
2022 - 2025Bachelor of Business Administration - BBA Information SystemsActivities and Societies: Competitive Badminton Team, Guerilla Marketing Society, Global Chinese Connection, BU Consulting Group

Case Western Reserve University
2021 - 2025Bachelor of Science - BS Business Administration and Management, General 3.833Activities and Societies: Asian American Alliance, Chinese Student Association, Chinese Student Scholar Association, Taiwanese American Student Association

Wooster High School
-Activities and Societies: Key Club, Basketball, Soccer, Track and Field
Experience

TiMi Studio Group
May 2019 - Dec 2019Social Media Manager- Managed Reddit and Discord for the title “Arena of Valor” - Collected user feedback and worked with developers to deliver a better user experience.- Hosted weekly live events on Discord to engage the players, 50 people attend each event on average.- Provided weekly reports to resolve bugs within the game.- Provided answers and solutions to players’ questions/concerns.

City of Wooster, Ohio
Jun 2021 - Sept 2022Information Technology Intern- Utilized Excel to update Asset Inventory Database of over 500 assets to better manage and locate inventory- Created user accounts and built workstations to ensure systems are up to date with the most recent hardware- Updated and wrote 5 SOP documentation on networking systems for others to follow step by step- Installed 5 network-enabled devices such as surveillance cameras and antennas to ensure the city's security- Configured and set VoIP phones on Linux base Asterisk phone system. Show less

Weatherhead School of Management at Case Western Reserve University
Mar 2022 - May 2022Clerical Office Worker- Categorized and filed physical student files.- Scanned and uploaded student files on Onbase.- Used Student Information System to find missing information on student files.- Helped the registrar with daily tasks.

Boston University—Metropolitan College
Sept 2022 - May 2023Front Desk Staff- Served as front desk and provided customer service to an average of 20 people per shift.- Answered phone calls and directed students to the appropriate departments.

The Guerrilla Marketing Society
Jan 2023 - May 2023Consultant- Built customer personas, conducted primary and secondary research, and crafted creative marketing strategies with 10+ team members to develop recommendations for Fiya Chicken, supporting their brand expansion on campus- Presented marketing strategies to a panel of professors, advisors, and Fiya Chicken’s business owner
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Boston University Global China Connection (BUGCC)
Jan 2023 - now- Led and managed three distinct teams—operations, marketing, and finance—to successfully develop and execute three orientation events in the summer and multiple professional development events during the fall semester- Facilitated weekly Scrum meetings to ensure timely completion of tasks and seamless project progression, promoting effective team collaboration and accountability- Established and nurtured connections with other student organizations and external companies, securing sponsorships and raising over $5,000 to support organizational initiatives and events Show less - Lead the department by overseeing three sub-teams, lay out strategic event plans for the semester, analyze publicity reach, and foster an inclusive culture within the department- Organized 3 orientation events for students in Beijing, Shanghai, and Guangzhou to educate new students about student life and resources at Boston University, attracting over 120 incoming students - Coordinate professional development events across marketing team, finance team, and three affairs sub-teams, attracting 40 students to attend each Show less
Co-President
May 2024 - nowDirector of Affairs
Dec 2023 - May 2024Secretary
May 2023 - May 2024Operational Specialist
Jan 2023 - May 2023

Boston University
May 2023 - Jan 2024Orientation Leader- Coordinating with over 60 orientation leaders to lead 6 orientation sessions for students in groups of 10-30- Collaborating with university staff to help over 200 new students establish their schedules and answering questions about classes to streamline the registration process- Facilitating small group discussions with around 150 students to help them become more familiar with BU- Helping with seating and answering questions during events with upwards of 2000 students and parents to support the creation of a welcoming atmosphere at BU Show less

Boston University Consulting Group
Sept 2023 - Dec 2023Casing Analyst and StrategyLab Consultant- Worked with a team of 6 in a strategic market-expansion case to increase adoption for Venmo’s Credit Card service, chosen to participate from a pool of 150+ candidates - Evaluated Qualtrics dataset of 90 surveyed participants out of 200+ responses to investigate consumer demand and payment habits- Developed a 5-year rollout strategy for a Venmo student credit card, including risk assessment and mitigations

88RISING
May 2024 - Aug 2024Marketing Project Intern- Produced and directed 10+ musical festival promotional videos, averaging 10,000+ views per post, significantly boosting festival visibility and engagement across social media. Secured top 10 in China’s trending internet searches for 5 days- Created viral video contents for renowned artists like SZA, Charlie Puth, and Jake Miller. Spearheaded a TikTok dance challenge for Jake Miller, achieving over 500,000 views and sparking widespread trends- Managed performance cues and real-time script adjustments for Yanqi Zhang’s birthday concert, resulting in a 15% increase in social media interactions within 24 hours. Surged into top 20 on China’s trending internet searches for 48 hours- Directed reputation management by monitoring public sentiment through social listening tools, swiftly addressing negative content, and deploying targeted campaigns to sustain a positive brand image for 88rising and its artists Show less
Licenses & Certifications

Professional Scrum Master I
Scrum.orgDec 2024
Agile Project Management Certifications
Project Management InstituteMar 2024
Business Analysis & Process Management Certificate
CourseraMar 2024
Financial Services Cloud Data Modeling
Trailhead by SalesforceMar 2024
Microsoft Azure Fundamentals
MicrosoftMar 2024
Massachusetts Bartending License
SERVING ALCOHOL INC..webp)
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Oct 2024
Fundamental AI Concepts
MicrosoftMar 2024
Honors & Awards
- Awarded to Jingchao YangAP + PLTW Achievement in Engineering College Board
- Awarded to Jingchao YangCollege Board Small and Rural Town Recognition College Board
- Awarded to Jingchao YangNational Merit Scholarship Commended Student NMSC
Volunteer Experience
Publicity Manager
Issued by Key Club International on Jan 2020
Associated with Jingchao Yang
Languages
- chChinese
- enEnglish
- spSpanish
- jaJapanese
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