Tamara Wilson

Experience

• 

  Memorial Urology Assoc

  Jan 1989 - May 2003

  Insurance Supervisor

  • Spearheaded medical insurance claims processing and administration for group of 10 urologists, consistently ensuring 100% accuracy and completeness of claim forms. • Updated patient billing details, as needed, efficiently submitted claims to third-party payers, investigated claims denials, and prepared appeals when required. • Diligently ensured correct CPT and ICD-9 billing and coding in daily operations.• Played an integral role in driving seamless implementation of new software, and appreciated for delivering highly knowledgeable technical support across 25 workstations. Show less

• 

  MKTG

  Jan 2003 - Jul 2017

  PROFILE• Adept at leading development and execution of dynamic marketing, sales, and promotional campaigns spanning several states to achieve specific company and brand objectives. Specialization in spirits, beer and wine industry.• Considerable expertise in strategic planning, client relations, creative team leadership, merchandising, and live/participation marketing. • Offer a strong blend of negotiation, critical thinking, influencing, problem solving, and multi-tasking skills.• Successfully build, inspire, and lead unified teams to accomplish project goals in alignment with fiscal, timeline and quality criteria. • Able to coordinate events from the ground up from staffing and products, to signage and regulatory compliance. • Successfully managed approximately 6,500-on/off premises, military, special and experiential marketing events.• Extremely well versed in multicultural (Hispanic, Asian, African-American) and LGBT complexities, and committed to celebrating inclusion and diversity.• Exceptional financial acumen including budget & revenue management, reporting, analysis, payroll, and ROI (return on investment) optimization. Show less • Provide direct leadership to six market managers and six market coordinators in support of programs and initiatives encompassing multiple assigned states.• Generate ongoing executive summary reports to illustrate effectiveness of programs.• Implement experiential marketing events, brand strategies, programs, innovative brands, and associated budgets while maximizing return of investment for client.• Control budgets ranging from $500K-$6M, negotiate and administer contracts, and effectively monitor financial aspects such as revenues and profits.• Orchestrated major events for Crown Royal (e.g. NASCAR, Houston Live Stock Show and Rodeo), Bailey’s Almande, Ciroc, Don Julio, Godiva, Johnnie Walker, Smirnoff and Guinness.• Review and place large POS orders for all states with approved vendors.• Order uniforms, supplies, monitor budget adherence, and maintain/renew.• TABC (Texas Alcoholic Beverage Commission) permit to ensure constant compliance. Show less • Managed, coordinated, and supervised between 50 and 100 promotional models as well as multiple event managers.• Prepared comprehensive marketing plans and budgets, allocated promotional spending, and directly supported global priority brands.• Recruited, interviewed, hired, trained, scheduled, and coached enthusiastic promotional staff on assigned brands.• Masterminded all facets of trade and consumer experiential events and held critical accountability for relevant finances, payroll, quality control, and account audits Show less

  • PROFILE

    May 2003 - Jul 2017

  • Senior Division Manager & Division Manager, Texas, Louisiana, Missouri (2009 to 2017)

    May 2003 - Jul 2017

  • Professional Development & Sofeware

    Jan 2003 - Jan 2017

  • Senior Event Manager and Event Manager -Houston, San Antonio, Lower Rio Grande Valley

    Jan 2003 - Jan 2009
• 

  SoHo Experiential

  Sept 2017 - Mar 2018

  Texas Area Manager

  • Gambrinus - Shiner Bock had never executed samplings on Texas until 2017. • Helped launch the Shiner Bock Chill on-premise program. • Hire a sampling team, brand trained, manage and execute the Chill program within four days of being hired.• Manage and work with Gas Monkey Garage on the 1959 F100 Shiner Bock vintage truck they did for Shiner.• Managed a F350 truck, purchased a trailer/s along with hiring a truc manager. • Provide direct leadership to market managers in support of programs and initiatives.• Generate ongoing executive summary reports to illustrate the effectiveness of programs.• Provide assistance, insight, and support to the Client Service Team about other programs like the “pint engraving program. Show less

• 

  TEAM Enterprises

  Mar 2018 - Dec 2019

  Central Division Manager

  TEAM Enterprises, MillerCoors Portfolio, 2018 to CurrentCentral Division Manager – Denver, Kansas, Missouri, New Mexico, Oklahoma, and Texas • Provide direct leadership to twelve event managers and four part-time event managers in support of programs and initiatives encompassing multiple assigned states.• Build and manage budgets ranging up to $3.5M, effectively monitor financial aspects such as revenues and profits.• Work with event managers to execute over 15,500 on, off, and special events yearly.• Build relationships and work closely with the MillerCoors clients, distributor partners, and event managers as well as TEAM HR and finance.• Launch new innovations brands as well as new programs.• Provide assistance, insight, and support to the Client Service Team monthly so they can provide quality feedback brand teams on how to program/s are doing.• Generate ongoing executive summary reports to illustrate the effectiveness of a program.• Talent Acquisition • Order consumer assets as well as uniforms and other supply needs for each market Show less

• 

  Public Label

  May 2021 - Jan 2023

  Order consumer assets as well as uniforms and other supply needs for each market.• Overseeing Moet Hennessy's experiential activity in 10 states – FL, GA, SC, IN, KY, TN, NJ, MA, CT, and RI.• Responsible for the overall management of the above-mentioned markets XM projects. (On, Off Premise to large-scale activations.• Fully understand the client’s business needs and challenges (including current industry knowledge), while committed to delivering the agency’s business objectives and goals.• Assuring resources are marshaled and effectively applied to the field.• Fostering strong relationships built on trust with the client, distributor partners, and internal teams.• Keeping account teams informed of all account activities.• Directly managing Market Managers and, Coordinators within the region, ensuring full support within each Region.• With direct reports, 1:1 work with yearly reviews, providing support, coaching, and direction as needed.• Providing added value to client business through seamless execution, innovative solutions, and progressive ideas. Developing, managing, and reconciling incremental local budgets of an additional $500K on top of all of the brand-funded allocations. • Meet with the Public Label finance team monthly to review all incremental budget reconciliation Show less

  • Senior East Atlantic Regional Manager FL, GA, SC, NJ, MA, CT, MA, IN, KY and TN

    Jun 2022 - Jan 2023

  • East Atlantic Region Manager - Moet Hennessy Portfolio

    May 2021 - Jan 2023
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  Catwalk Production and Star One Events

  Jan 2023 - now

  Director of Client Services

  • Managed and built strong relationships with coworkers, team, all clients, and vendors.• Managing small and large-scale client activations. • Generate monthly and daily client reports illustrating the effectiveness of a program.• Manage the finances for invoicing and reviewing invoicing.• Collect outstanding unpaid invoices.• Manage and approve monthly team expenses for 20 people.• Vet new brand ambassadors and onboarding.• Handle all vendors and vendor payments.• Source talent like calligraphers, bartenders, champagne dress persons, etc. Show less