Janae Henry

Experience

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  Triad Global Inc.

  Feb 2012 - Aug 2013

  MARKETING DIRECTOR, DIGITAL, PRODUCT

  ● Hired to head all marketing efforts for Triad Global and each of its subsidiaries and effectively build partnerships.● Pioneered affinity relationships with targeted organizations while fostering partnerships for increased brand awareness and customer acquisition● Global marketing strategy development to include competitive analysis and research to evaluate market share and opportunities for scalability.● Produced go-to-market strategy for Triad Global Health’s water purification system.● Utilized advanced branding principles to conceptualize, design, and implement a distinctive logo and comprehensive brand identity, ensuring alignment with the company's values, vision, and target audience Show less

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  Various Companies

  Aug 2012 - Sept 2014

  FIELD MARKETING MANAGER

  Selected Companies and Activations:- AARP Drive to End Hunger- Rite Aid Wellness Program- NBC Ironside- Walmart Grand Opening(Washington DC)- Nationwide Insurance- Starbucks Refresher Program● Recruited and led field marketing teams and brand ambassadors to ensure the execution of several experiential marketing activations.● Promoted increased conversion rates, adoption and visibility through lead generation efforts as part of integrated marketing campaigns.● Tracked and communicated program results via detailed reports. Show less

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  H&R Block

  Sept 2014 - Apr 2015

  REGIONAL MARKETING

  ● Responsible for the entire DC DMA; 22 offices in Washington, DC, and Northern Virginia during tax season.● Performed market research to develop effective ad placement campaigns and media buying efforts while efficiently managing the allotted budget.● Trained all office managers within my district on company-issued marketing directives.● Increased results from lead generation efforts by 60% resulting in more than 4000 new customer leads for my district.● Planned and executed several small and large marketing events to increase visibility and capture leads.● Screened and trained event staff for all promotional activations.● Successfully executed a content marketing campaign that increased new clients by 54% from the previous year. Show less

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  DrFirst, Inc.

  Sept 2014 - Nov 2014

  MARKETING | WEB DESIGN CONSULTANT

  Collaborated on the pre-launch development of a WordPress-based website, optimizing the site for scalability and seamless SaaS product integrations.Designed and implemented custom web assets, leveraging advanced photo manipulation techniques to tailor stock imagery for the company’s unique branding needs.Contributed to the production and presentation of SaaS solutions by creating interactive web elements and engaging B2B content, enhancing the user journey for over 300,000 healthcare providers across North America.Partnered with the Marketing Communications Manager and Senior Marketing Specialist to refine user experience and ensure all digital assets aligned with the company’s strategic objectives. Show less

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  Carey International

  Mar 2015 - Dec 2016

  GRAPHIC COMMUNICATIONS

  ● Served as the central point of contact for all graphic communications at the world's leading chauffeured ground transportation company. ● Curated landing pages and/or dynamic banners for partnerships and campaigns with the National Association of Professional Women, Indianapolis Colts, and Superbowl driver recruitment.● Designed, developed, and hand-coded custom, responsive HTML emails to ensure global email marketing compliance and decreased unopened/ bounce rates.● Utilized Jira and Agile methodologies to complete sprints with cross-department collaboration while adhering to strict deadlines.● Designed directives and user guides to assist Travel Managers and Agents in the navigation of our company-developed API for the Sabre Travel Network.● Collaboration with the CEO and Global Marketing Director to produce engaging content for keynote presentations at industry-specific conferences.● Audited and assessed company-sponsored initiatives and visibility channels with regard to stakeholders, employees, and customers. ● Conducted webinars to assist the sales team in the training and adoption of new platforms and services.● Acquired and managed outsourced talent for videography, copywriting, translation, and print services.● Enforced detailed branding guidelines for Carey International, Carey, and the subsidiary Embarque. Show less

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  TDS

  Jan 2017 - Aug 2023

  FOUNDER | FRONT-END

  Founded this subscription-based graphic & web design service.Graphic Design | Web Development | Digital StrategyBusiness Development & Management:● Developed and executed strategic vision and continuously improved processes and services to drive growth.● Identified new opportunities, negotiated terms and conditions and closed deals with partners and vendors.● Recruited and led independent offshore talent to include designers, developers, and analysts and provided creative direction to deliver optimal results per client project.● Oversaw all financial aspects of the business, including budgeting, forecasting, and financial reportingDesign:● Utilized Adobe XD and Figma to create wireframes, prototypes, and high-fidelity designs and Adobe Creative Cloud programs to create stunning digital, web and print designs.Development:● Created visually appealing responsive and user-friendly websites utilizing front running CMS’s, front-end languages, libraries and frameworks(HTML, CSS, Javascript, React, Wordpress, etc.,)Marketing:● Market research and analysis to determine trends and establish an effective digital strategy based on actual consumer needs.● Management of web analytics platforms such as Google Analytics and developed KPI’s with clients to measure the performance of SEO/SEM, social media, email, keyword optimization and programmatic advertising efforts. Show less

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  Reading is Fundamental of Northern Virginia

  Jan 2017 - Nov 2017

  FRONT-END DEVELOPER/DESIGNER

  ● Resolved coding issues and ensured that technical aspects of websites were maintained through the Content Management System/CMS, Expression Engine.● Conducted website traffic reporting and analysis of site usage, marketing and competitive research to improve website experience and performance using Google Analytics and other tools.● Utilized leading online fundraising and Customer Relationship Management/CRM platform for nonprofits, Convio Luminate, to develop/deploy e-blasts, newsletters, invitations, and announcements to segmented lists.● Provided art direction, designed page layouts, and developed and implemented webpages.● Created graphics (social media, website banners, headings, logos, photography, illustration) for use on the website and print materials for fundraising and marketing campaigns.● Ensured the integrity and consistency of RIF’s brand across all web properties and print materials.● Partnered with CEO, CMO and Creative Director to strategize outreach and peer-to-peer fundraising initiatives. Show less

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  Qwasar Silicon Valley

  Aug 2021 - Jul 2022

  FULL STACK DEVELOPER PROGRAM | GUARDIAN

  ● Daily immersion in the acquisition of skills in Javascript, C, HTML, CSS, Ruby, React, jQuery, Node.js,● Data-centric perspective gained through the use of SQL to access and manipulate relational databases. ● Served as a Qwasar Guardian, co-leading weekly sessions to mentor newer developers on coding challenges and programming best practices.● Team collaboration to achieve logical and efficient solutions to algorithmic challenges and familiarize myself with Recursive, Dynamic Programming, and other concepts.● Execution of Source Code Management through the usage of the Version Control Systems, Github and Gitea. Show less

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  MINWO Inc.

  Oct 2021 - Jan 2022

  FRONT-END ENGINEER

  ● Contribution to the development of the Software as a Service application, Rialto, using React JS, HTML5, CSS3, Javascript, and other languages, frameworks, databases, and libraries.● Performed debugging duties.● Translated FIGMA design concepts into functioning application components.● Collaborated with Front-End Development team members to create responsive HTML email templates.

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  U.S. Capitol Historical Society

  Aug 2023 - now

  SENIOR MANAGER ECOMMERCE & MARKETING

  Hired to further USCHS’s mission to preserve and share the history of the Capitol, the Congress, and the people who work therein.End-to-End Website Revitalization: Directed comprehensive website redesign projects, integrating cutting-edge tools and SaaS solutions to enhance functionality, accessibility, and performance, resulting in measurable improvements in user engagement and retention.API Integration & Automation: Streamlined workflows by implementing API integrations across e-commerce and CMS platforms, automating processes such as inventory updates and customer communications, reducing manual workload, and improving operational efficiency.Cloud-Based Content Management: Migrated legacy systems to modern cloud-based CMS platforms, ensuring scalability, seamless updates, and compliance with security protocols, while maintaining exceptional content quality and platform reliabilityMentorship: Trained and mentored team in front-end principles and tools,Brand Consistency: Ensured all visual content adhered to brand guidelines, maintaining a cohesive and professional brand identity across all channels.● Orchestrated the comprehensive management of all SaaS, cloud and ecommerce platforms.● Designed and executed a data-driven optimization strategy by leveraging Google Ads APIs and Google Analytics, implementing advanced tracking mechanisms and A/B testing frameworks to refine customer acquisition funnels, improve UX/UI, and achieve measurable revenue growth.● Innovatively recruited and nurtured a talented pool of interns, providing hands-on training and mentorship to develop the next generation of marketing and front-end development professionals.● Drove strategic initiatives in product sourcing and procurement, cultivating relationships with suppliers to ensure a diverse and competitive product catalog. Show less