
Cassandra McCarty
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About me
General Manager | Executive Director | Corporate Wellness | Fitness & Culture Business Consultant | NASM CPT & AFAA GFX
Education

James Madison University
2004 - 2007Bachelor’s Degree Psychology, Spanish, & Latin American StudiesActivities and Societies: Deans List (2006, 2007); Psychology Honor & Service Award (2007); President of Fellowship of Christian Athlete I graduated in 3 1/2 years with a B.A in Psychology, and with two minors in Spanish and Latin American Studies. I was a NCAA Div 1. track & field athlete my first 2 1/2 years of college and competed on the fencing team prior to my final year. I worked a few different jobs during my time at JMU to support myself financially and was actively involved in church and social outreach activities on a weekly basis. I helped start an after school Spanish tutoring/mentoring program for Hispanic middle… Show more I graduated in 3 1/2 years with a B.A in Psychology, and with two minors in Spanish and Latin American Studies. I was a NCAA Div 1. track & field athlete my first 2 1/2 years of college and competed on the fencing team prior to my final year. I worked a few different jobs during my time at JMU to support myself financially and was actively involved in church and social outreach activities on a weekly basis. I helped start an after school Spanish tutoring/mentoring program for Hispanic middle schools students called AMISTAD and participated in a number of national and international service trips throughout my time in college, which landed me with the honor of receiving the Honors Service Award in 2007 through JMU's Dpt. of Psychology. I also spent one summer studying abroad in Buenos Aires, Argentina. My final two years of college also consisted of active membership as the President of the Fellowship of Christian Athletes and placement on the Deans list (2006,2007). Show less

Columbia International University
2009 - 2011Certificate in Biblical Studies Intercultural/Multicultural and Diversity StudiesI have 30 more hours to complete a Masters
Experience

Pirates Cove Restaurant
Sept 2000 - Aug 2004ServerMy first job in the restaurant business working as a server at a locally owned seafood restaurant that came up from the Outer Banks (NC) and opened theirs doors in Southeastern VA. Was blessed to be a part of the staff from the very start.

YMCA of the USA
Jan 2001 - Jan 2004FitQuest Coach/Sport Camp Counselor/Group Fitness InstrutorOne of my first jobs working on the fitness floor orienting new members to the FitQuest machines and programs, performing cleaning and maintenance duties of the equipment, and engaging in customer service relations as I interacted with members and guests. In the summers I worked as a Sports camp counselor in addition to my FitQuest Coach duties, designing, organizing and implementing sports based summer camps for kids ages 6-17.Took certifications courses in CPR, First Aid, and a basic intro course to personal training. My first job in the fitness field. Show less

Mahi Mah's Seafood Restaurant and Sushi Saloon
May 2004 - Aug 2006Server/Cocktail ServerServer/Cocktail Server at a 5 Star Crystal Stem beach front restaurant. Mostly worked summers, weekends, and vacations during my times in school. Had basic wine and alcohol training to serve drinks. Worked with a high volume of customers due to location and popularity

Little Grille Collective
Jan 2005 - Jan 2007Server/Cashier/Back, Front & Prep Cook/DishwasherWorked at a locally owned vegan/vegetarian restaurant where everything was locally sources and made from scratch. Everyone would learn all parts of the restaurant-starting as a dishwasher, back cook/food prep, server/cashier, and then a front cook, before they could buy in and become an owner.

Aramark Refreshment Services
Jan 2006 - Jan 2007Prep Cook, Cook, and ServerPrep cook, cook, and server for one of the dining service locations on James Madison campus for a year.

Pioneers/Cru/Independent
Mar 2007 - Jul 2009Overseas Non-Profit Outreach (Bi-lingual)Served as an overseas non-profit outreach in Venezuela. Two years independently on and off in the Amazon working with indigenous tribes. We would work on language and culture acquisition, while we interchanged learning skill sets with the various tribes. The final year I lived in Maracaibo, VZ and worked with a non-profit designing, coordinating and implementing outreach programs and trips both for Venezuelan students within their own country and for US groups that would come visit during spring and summer break trips to serve the community. Show less

Crossroads Counseling
Sept 2009 - Oct 2010Intensive In-Home Specialists (Bi-lingual)Worked with older adolescents and adults from the Hispanic community who have chronic mental health issues that directly impacts independent living. Communicated with local and state agencies, completed psycho-social assessments, provided daily progress notes and developed ISP plans and reported to Program Coordinator.

Various
Oct 2010 - Aug 2016Independent Personal Trainer and Group Fitness InstructorIndependent Group Fitness Instructor and Personal Trainer running my own business at various locations in the Augusta and Rockingham County areas. Was independently contracted to work in the school systems, to private group personal training for companies, to teaching classes at community centers and teaching/training for faculty and staff at two local universities (James Madison and Blue Ridge Community College). Also was contracted to do a number of private events and community fundraisers. Conducted all business aspects on my own including but not limited to advertising (print and online), customer service, all communications, event planning, set up, and tear down, to the legal and financial pieces. Show less

Studio Z Columbia
Feb 2011 - Oct 2011Co-Owner/ManagerHelped start up an independent co-owned Group Fitness Studio in Columbia, SC. Involved in all aspects of a start-up business in addition to HR/admin responsibilities, marketing, management, retail, schedule coordination, and teaching classes.

First Presbyterian Church
Jan 2012 - Jul 2016Associate Youth & College DirectorDeveloped, lead, and grew a comprehensive ministry for middle school, senior high, and college students, both in the church and in the surrounding community. My position entailed developing programs and initiatives that centered around the mission/vision of the church that fostered personal and professional growth and mentorship among youth and their families. Developed ongoing initiatives, events and programs that fostered community building, service and outreach across generations and cultures. Show less

Augusta Health
Sept 2016 - Mar 2017NASM Certified Personal Trainer/Group Fitness InstructorPersonal Trainer (Individual, Partner, & Group). Loves to work with all sorts of clients (especially athletes).Certified AFAA Group Fitness Instructor for Zumba Fitness (Gold, Toning, Gold-Toning, Aqua); Certified Tabata Bootcamp Instructor; can also teach Kettle bells, Functional Fitness, Spinning/Cycling; TRX; KRAVE; BodyScuplt. Open to learning new formats/programs-Have CPR/AED & First Aid Certs-Licensed Professional Choreographer for Zumba Fitness (Zumba Jammer/ZJ)-Co-Owned and Operated a private Group Fitness Studio in Columbia, SC Show less

REAL RESULTS Fitness
May 2017 - Dec 2023Designed, implemented and manage Zappos HQ' in-house fitness program for over 1400 employees though Real Results Fitness,-re-branded as "ZFIT" on campus and online.-designing and implementing programs and classes to motivate and move the campus-recruiting, hiring, training, and management of classes and Coaches - both class instructors and campus - based Coaches (personal trainers, fitness and nutrition consultants, etc)-managed ZFIT through the MindBody POS system / integrated with Zoom when COVID hit and went virtual-handled all social media, communications and marketing development surrounding the program and offered services-working closely with Zappos HR and Real Results Management to run the ZFIT program-consulted with other aspects of campus (food and beverage, marketing, registered dietitians, campus chef, etc) to change and better the campus culture concerning fitness and overall health-conducted classes, private and small group personal training sessions both online and in person-oversaw program design and development both onsite and online-worked with vendors for fitness facility maintenance and operations (equipment, towel service, water, branded merchandise) Show less Assisted the CEO and COO in decisions regarding the re-direction and re-branding of the company. Assisted in re-writing standard operating procedures for front of house and back of house operations; developed and implemented HR related systems including but not limited to hiring and onboarding, training, staff and work culture development; developed and promoted fitness related non-profit events and increased revenue by assisting in redesigning sales and service model of the company.As Corporate Wellness Coordinator - built business networks to grow Corporate Wellness Branch of the company by fostering connections, consulting and assessing corporate company needs, designing, implementing and managing programs and operations at all off-site corporate locations. Locations included but not limited to the buildout of onsite fitness facilities, providing onsite service providers to locations and hybrid models of both onsite and virtual service options. Show less Certified Personal Trainer, Group Fitness Instrcutor and Certified Precision Nutrition Specialist.- conducting private sessions for training, nutrition, consultations and assessments both in person and virtually- developing programming, training and planning to fit the needs of the individual- conducting a variety of fitness classes - in person and virtually - for a wide variety of clientele providing programming the fits the beginning, intermediate and advanced client- constant communication with client for scheduling, follow up and accountability Show less
Corporate Wellness Director - ZFIT (Zappos)
Oct 2017 - Dec 2023Executive Director / Corporate Wellness Coordinator
Jan 2019 - Sept 2023Coach
May 2017 - Sept 2023

Mega Millenial Business Consulting
Mar 2019 - nowBusiness ConsultantConsulting for small to medium business on culture, leadership and team dynamics utilizing industrial and socio-behavioral psychology and personality profiling from a Mega-Millennial perspective. Assisted with HR related tasks on the staff, team and culture development and training side.

Arch Amenities Group
Nov 2022 - nowGeneral Manager of a private fitness facility for luxury clientele in Las Vegas. Oversees a team of 40 employees and service providers (FST, GFX, Personal Trainers, Pilates, Concierges, Tennis/Pickleball Pros). Manages day to day operations, facilities and vendors. Designs and implements programs and initiatives to support the mission and vision of the Club and community including but not limited to: POS systems, marketing, budget, event planning, customer service and client relations, communication, etc. Continues to teach and train a few classes and clients to stay relevant to the industry, model service expectations r]to employees and provide a direct way to engage clients on a day to day basis. Show less
General Manager
Nov 2022 - nowNASM Certified Personal Trainer and Group Fitness Instructor
Apr 2017 - nowGeneral Manager
Nov 2022 - now
Licenses & Certifications

Tabata Bootcamp Instructor
Savvier Health, LLCAug 2013
CPR/AED & First Aird
American Heart AssociationJun 2016- View certificate
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Certified Personal Trainer
National Academy of Sports Medicine (NASM)Dec 2015 
Zumba Fitness
ZumbaOct 2010
Precision Nutrition Level 1
Precision NutritionMar 2021
Group Exercise Instructor
Athletics and Fitness Association of America - AFAAFeb 2015
Functional Aging Specialist
Functional Aging InstituteJun 2018
Mindbody Base Training (Front Desk & Partial Manager)
MINDBODY, Inc.Feb 2018
Schwinn Cycle Certification
Schwinn FitnessJul 2017
Volunteer Experience
Foster Care Helper
Issued by Foster Care and Adoption on Mar 2020
Associated with Cassandra McCartyAdvocate
Issued by Avas Avengers on Feb 2021
Associated with Cassandra McCartyBoard Member
Issued by New Creation on Apr 2014
Associated with Cassandra McCarty
Languages
- enEnglish
- spSpanish
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