Trip Cobb

Experience

• 

  Tito's Handmade Vodka

  Mar 2017 - now

  -Eager to and accountable for coaching, developing, mentoring, and motivating my team to grow our current base of business by supervising their day-to-day activities to not only drive continuous improvement in their sales skills, but ensure they're staying legally compliant and maintaining our brand standards.-Continuing to evolve and outline innovative, successful programming strategies and opportunities across 14 states, as well instigating cross-regional communication and training to promote cohesive & consistent messaging company-wide.-Proficient in designing and coordinating cutting-edge, engaging activations to both garner and maintain consumer and industry loyalty and support.-Responsible for catapulting consistent, efficient regional communication while initiating marketing plans, organizing events, and negotiating sponsorships and contracts.-Consistently educating and engaging our field team with company directives; ensuring they are not only well-versed and effective at driving home key programs and sales opportunities to their distributor network and clients, but also disciplined in regard to proper implementation and follow-up procedures to ensure success. Show less -Managed all off and on-premise sales in the state of Alabama; as well as all nonprofit partnerships, events, activations and sponsorships within the state for Tito's Handmade Vodka.-Planned and implemented marketing initiatives and objectives across various channels to develop strategies that enabled substantial growth annually while delivering unwavering customer service and brand appreciation to gain respect and devotion from both retail and on-premise accounts, as well as our distributor partners, nonprofit partners, and event producers too.-Evaluated key account profitability opportunities to properly recommend actions to significantly drive revenue and strengthen client relationships simultaneously.-Identified market issues and possibilities while controlling market execution, sponsorships, and event activations across the entire state of Alabama solo.-Created and fostered loyal partnerships with event producers and local nonprofit organizations that led to statewide recognition and support of the brand.-Utilized and maintained a complex, multi-million-dollar budget steering overall cumulative growth up 114% for the state of Alabama over the role. Show less

  • Central Region Field Sales Director

    Oct 2023 - now

  • Central Region Field Sales Manager

    Apr 2021 - Nov 2023

  • Alabama Sales Manager

    Mar 2017 - Apr 2021