
Tom Niva

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About me
Vice President of Sales
Education

University of Washington
1995 - 1999BA SociologyActivities and Societies: Theta Chi Fraternity
Experience

Enterprise Rent-A-Car
Feb 2004 - Nov 2009Responsible for 6 Enterprise Offices, 25 employees and 800 + CarsNegotiated a 1 Million dollar buy out of rental vehicles from a Local Dealership yielding 15% growth and Increasing profits by 20%.Responsible for identifying and pursuing new areas of opportunity for business and growthWon Quarterly Area Manager contest for all of Southern California 7 out of 10 possible times based on Growth, Profit and Customer ServiceOver 2 and ½ years as Area Manager: Growth of 22%(Top 1% in the Company), Increase in Profit 24%(Top 1 % in the Company), Customer Service Score #1 in the Southern California(Top 1% of the Company). Show less
Regional Sales Manager
Sept 1999 - Nov 2009Area Sales Manager
Feb 2004 - Aug 2006

Clearwire Corporation
Nov 2009 - Dec 2010General ManagerDevelop and execute a strategic plan for all distribution channels. Continuous involvement in business development, prospecting, networking, and sales generating activities. Conduct ongoing analysis and sales forecasting for all distribution channels. Coach, develop and motivate employees to achieve both individual and company objectives. Maintain a pipeline of potential employees by continuously prospecting for new talent. Plan and facilitate daily sales team meeting. Manage daily individual rep funnel activity including contacts, presentations, and sales. Establish and maintain strong community relationships on Clearwire’s behalf. Partner with Marketing team to roll out programs in support of local revenue goals. Ensure market profitability and attain budgetary expectations. Show less

Marchex
Dec 2010 - Nov 2011Director, Strategic DevelopmentResponsible for strategic development activity for Marchex, a leading integrated performance-based advertising solutions company that specializes in delivering mobile leads in the way of phone calls. Responsible for Strategic Partnerships in all verticals including:*Auto *Apartment Listing*Assisted Living*Media Partners*And Others

ReachLocal
Nov 2011 - Feb 2020Successfully hire, develop and grow a sales organization in the State of Washington. Assisted Team in developing effective search, display, and social media strategies for SMB's in the Washington Market. Developed and implemented sales strategy to exceed growth expectations. Hired, Trained, and Developed Online Media Sales Consultants. Created a work environment where IMC’s have the autonomy to build their business, while giving them the structure they need to be successful. Helped IMC’s manage customer relationships to maximize revenue and minimize churn.ReachLocal brings order to the fragmented local Internet by connecting advertisers, publishers, and creative solutions providers together on one platform. Wherever customers are online, ReachLocal helps businesses find them with the broadest reach of local digital media, a dedicated force of local Internet Marketing Consultants, and technology that continually optimizes results. Show less
Multi-Market Regional Sales Manager
May 2014 - Feb 2020Regional Sales Manager
Nov 2011 - Apr 2014

USA TODAY NETWORK | LOCALiQ
Jan 2019 - nowLeading the transformation of our business to a multi-media communications company.Responsible for the development and execution of sales plans to meet identified strategic objectives,Coaching both sales managers and account executives in the development of comprehensive media solutions for our clients. Leading the transformation of our business to a multi-media communications company.Responsible for the development and execution of sales plans to meet identified strategic objectives,Coaching both sales managers and account executives in the development of comprehensive media solutions for our clients.
Vice President of Sales
Oct 2021 - nowRegional Director of Sales
Jan 2019 - Oct 2021

Desert Magazine
Sept 2020 - nowPublisherDuring a time of change for everyone, we are extremely excited aboutintroducing the NEW Desert Magazine. With a new coat of paint andcompletely different distribution model, we have transformed this publicationinto a Palm Springs Lifestyle Magazine. Our readers will enjoy real storiesfrom influential local leaders, businesses, events, along with what’s new in TheValley! Not only leveraging our 20,000 + Print Subscribers, this product will beDirect Mailed to 20,000 residents in our upscale communities in the Valley. Beon the lookout, as we will also have 5,000 of these on local racks at upscalegrocery stores and local venues. It’s our time to create something different,new, fresh… The recreated version of the Desert Magazine is an opportunityfor businesses to direct their message to an affluent audience looking for anenjoyable and informational publication about what’s going on in the Valley.We look forward to partnering with you on this new adventure! Show less
Licenses & Certifications
- View certificate

Managing for Results
LinkedInMay 2018
Volunteer Experience
Board Member
Issued by Coachella Valley Economic Partnership on Oct 2020
Associated with Tom NivaBoard Member
Issued by Greater Coachella Valley Chamber of Commerce on Oct 2020
Associated with Tom Niva
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