
Giso Karl
Marketing Manager pSeries Systems Marketing, Central Region

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About me
Referent Major Bid Management CF APMP
Education

Fontys Venlo University of Applied Sciences
-Diplom FH Marketing / ITMarketing & IT

TH Köln
-Business Administration Marketing and ITMarketing & IT
Experience

IBM Deutschland GmbH
Jan 2001 - Jan 2002Marketing Manager pSeries Systems Marketing, Central Region- Responsible coordination of the construction, planning and putting into action of programs, events and marketing activities- Construction of marketing mix strategies and SWOT analyses- Execution of competition, customers and market analyses in cooperation with the corresponding departments- Coordination with agencies, call center, etc. p. p.- Construction of test scenarios and optimization approaches- National and international cooperation in the marketing team with internal interfaces in the sales and office duty as well as external service providers- Elevation, analysis and strategic processing of relevant quantitative and qualitative information- Structuring and optimization of Reporting for the market trend and competition observation- Support of strategic and marketing relevant decision-making processes- Cooperation on the putting into action of fair appearances- Coordination and control of the putting into action at the internal interfaces and areas- Interface between management, lines of business, sales and agencies- Care of picture databases and media databases- Coordination with tele-marketing and tele-sales- Coordination of mailings internal and external- Data analysis and controlling of the marketing activities- Guarantee of the data quality Weniger anzeigen

Ibm deutsch
Jan 2002 - Jan 2004Direct & Interactive Marketing• Planning and roll out of Marketing Tactics• Taking over responsibilities from MM to enable IMC to play this role• Increase efficiency by proper input into IBM`s internal Sales/Marketing System BAT, MSM, Siebel. • Coordinate Telemarketing to get better dataquality for mailings and Marketing activities• Close cooperation with telemarketing and telesales

IBM Deutschland GmbH
Jan 2004 - Jan 2015- Complex Service Bids Global Technology Services- Leadership Manage Large, Multi-functional Team- Bid-Kick-Off, Proposalplan- and support, Proposalteam, Tools: Connections & Teamrooms - Roles & Responsibilities and Team Communications- Bid Strategy & Planning- Unified Methods Framework- Sign-Offs and Reviews- Compliance- Bid Budget, pricing and financial models & constructs in line with margins- Risk Management E2E Bid Using Appropriate PM Techniques/Tools- Project Management- End to end support to Opportunity Owner/Sales/Customer/Business Partner/Subcontractor- Knowledge of IBM organization practices, HW/SW/Services portfolio and processes- Knowledge of Cloud, Analytics & Big Data, Mobile, Security and Social- Orchestrate & manage pre-sales activities of Aligned Functions, Quality Assurance, Legal, Pricing, SCF/ISC, Delivery- Contributes to process improvements- Certified Pricer- Strategy & planning and putting into action of complex offers and advertisings RFI, RfP- Coordination of the processes and appointments in the context of the Offering, internal and external with customers, suppliers and partners Weniger anzeigen - Development of the new service sector with construction of the text modules of the Software Group portfolio for the drafting of proposal with the IBM styles and formats and uniform Templates.- Focal Point for the Software Group and part of Lenovo- Project Management for RFI`s, RFP`s and national/international Bids- Near interlock to the aligned Functions like Lenovo, SWG, Systems Sales, C&N, Legal, Pricing, BPO, Accounting etc.- Participate actively in the cross fertilization among countries and teams, by frequent interchange of 'good practices' Weniger anzeigen
Sales Transaction Support - Global Technology Services - T&T, Public, Distri. and International
Aug 2001 - Jan 2015Deal Hub Winning Proposal Team
Jan 2004 - Jan 2006

Vodafone
Jun 2015 - nowReferent Major Bid ManagementMajor Bid Manager - Enterprise Commercial ManagementEnterprise Bid & Business Management
Licenses & Certifications

Dipl. Betriebswirt (FH)
- View certificate

CF APMP
CSK Management GmbH - Managing Partner, CPP APMP FellowFeb 2017
Languages
- deDeutsch
- enEnglisch
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