Catalina Trujillo

Experience

• 

  Seguros Bolívar S.A.

  Dec 2014 - May 2015

  Synergy Intern at Bolivar Group
• 

  Grupo Bancolombia

  Feb 2016 - Feb 2018

  Customer Service Analyst

  - In charge of structuring the information collected from claims, so that the Manager could make better decisions.- Elaborated and presented reports 100% effectively and accurately to the Financial Superintendence of Colombia.- Activated communication channels for the Company such as Instagram and Facebook, in order to contribute to people's financial education.

• 

  Dunnhumby

  Feb 2018 - Oct 2020

  Campaign Manager

  Dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy.As part of my job in Media Services team, I had the opportunity to work with some of the most important CPGs of Exito Retail. Some of them were: Nutresa, Familia, Procter&Gamble, Edgewell, Nestlé, Prebel, Nature´s Heart.Some of my role achievements are:- Implemented 60% of all the Media campaigns in the country which represented more than 150 digital and instore campaigns. Approximately 70% had a positive return on investment. Each campaign was measurable as all customers impacted with campaigns were tracked by their customer id, in order to identify their transactional behavior and also control group was always used to attribute to our efforts, the great results obtained.- Designed a benchmark of historical results of the area, as the main input to facilitate the closing of new businesses.- Executed campaigns such as Cuponmanía Éxito, a coupon campaign for the most important retail company in Colombia. As a result, sales generated by impacted customers increased around 40% during the activation period.- Supported together with the development team in India, the creation of a platform designed to be used by Grupo Éxito, with the objective to manage the scheduled spaces allocated through Instore campaigns. Show less

• 

  VILIV

  Oct 2020 - Jun 2022

  Viliv was founded in 2019 by Bancolombia Group and Sura Group. Both are the largest banking and insurance companies in the countryViliv started as a startup with one main goal: reduce the mortality rate of small and medium-sized businesses in the country through the provision of business services to solve their day-to-day needs so that their leaders could focus on promoting the growth of their company.Some of my role achievements are:- Implemented the commercial strategy through the automation in Hubspot of the commercial team operational processes, achieving 102% of the company's commercial goals.- Generated company networking spaces, through participation in entrepreneurship events such as Starco, Agrofuturo, among other startup events.- Structured the repurchase process increasing in 40% the number of transactions and in 20% the average check price. Show less - Generated 80% of total transactions for the company during my role as Senior Business Developer.- Structured the profile of the company's target customer through the characterization of the information collected and its respective analysis.- In my customer portfolio, I had the opportunity to help companies to solve their needs through VILIV services. Most of my clients belonged to 3 main industries: Energy, Construction and fashion. some of them were the following colombian companies : Edemco, Construcciones Palacios, Especia, Victoria. Show less

  • Head of Business Development

    Aug 2021 - Jun 2022

  • Business Development Manager

    Oct 2020 - Aug 2021
• 

  Puntos Colombia

  Jun 2022 - Mar 2024

  Customer Success Manager

  Puntos Colombia was founded in 2018 by Bancolombia Group and Exito Group, the largest banking and retail companies of the country. It initially started as a loyalty company that rewarded customers with accumulation and redemption of points for their purchases in physical stores of brands that belonged to the program. In 2021 during pandemic, the Company decided to revolutionize the loyalty ecosystem and create a marketplace to allow customers redeem their points for online purchases. Latter on, the company continued to evolve creating other 4 products which allow each brand to build customer loyalty through physical and digital channels.As Customer Success Manager, I have the responsability to ensure the life cycle of each company that joins the loyalty program and guarantee their satisfaction with the product purchased, thus maximizing the retention rate and perceived margin.some of my role achievements are:-Recruited companies for testing new loyalty products starting with a 15% of development of the products, before launching.- Designed and implemented Customer lifecycle strategy to maintain and retain more than 1,000 small and medium companies from 3 main industries: Fashion, Beauty and gastronomy.- Automated communication with the customer through Hubspot workflows using advanced knowledge in properties, lists, and triggers required to ensure a healthy contactability dynamic.- Orchestrated with the product team more than 5 different experiments to identify digital products improvements according to the customer needs.- Achieved a retention rate above 90% in all launched products during 2023. Show less

• 

  Dunnhumby

  Mar 2024 - now

  Shopper Insights Client Lead