Hong Ngoc Nguyen

Experience

• 

  Ethic et Chic

  Apr 2013 - Sept 2014

  Web content manager and Sales associate

  •Revamp of Website: worked alongside the webmaster to revamp the content & visual of Ethic & Chic website•Creative design: Business card, Thank you card•Sales associate: direct contact with clients, management of inventories, working on product display and arrangement (agencement)

• 

  EY Vietnam

  Oct 2014 - Jan 2017

  Senior Associate, Brand, Marketing & Communications

  • Corporate Branding & Go-to-market: Assist in developing and executing programs focusing on strengthening relationships with clients and creating new pipelines for EY Vietnam. Key person in the execution of activities such as seminars, external events with C-suite and Board members, Press conferences, as well as events targeting students; future recruits.Assist in the development and design of Business development materials Firmwide (brochure, sales deck…)• Employer branding: engaging with regional teams (Australia, New Zealand, Laos, Cambodia) to create recruitment materials such as brochures, posters, etc…Key person in managing EY Vietnam’s Careers Facebook page – EY Vietnam’s first and unique social media presence.• Internal Communication and Employee engagement: Engaging with EY Global to run and manage internal campaigns aiming to recognize EY people and increase their engagement.Assist in the creation and customization, and executing internal campaigns aiming to unlock the emotion & purpose behind the EY brand, highlighting corporate missions, vision and values to internal audiences (Laos, Cambodia, Vietnam). Assuring the Visual identity of the EY brand through various training sessions to internal audiences (Laos, Cambodia, Vietnam).Key member in the communication & organization of Corporate Social Responsibility events to spread EY values & strengthen internal teams Show less

• 

  Dai Viet Group - batdongsan.com.vn

  Jan 2017 - Jun 2017

  Senior Executive
• 

  MVV SnP - formerly known as T&A Communications

  Jun 2017 - Oct 2019

  Account Manager

  „ Develop pitching materials & Business development„ Manage accounts, maintain relationships & Execution of projects for clients in the following industries: Finance & Banking, Real Estate, Consumer products, Education, Telecommunications„ Communication strategy: All year Strategic planning, Corporate News bureau, Executive Profile Building & Thought Leadership, Media relations, Influencer engagement, Employer branding, Crisis management, Media monitoring, CSR campaigns, Content creation„ Marketing campaigns: Product launches (IMC plan), Customer Care campaigns, SME-Corporate clients oriented campaigns (Promotions campaigns, product launches)„ On digital campaigns: Digital product launch, Lead generation campaigns (Google, Facebook), Online sales platform: website building & optimization, SEO, SEM management, Fanpage management & content creation, Digital/social advertisements, eDM„ Brand Strategy: Strategic Counseling for brand positioning/brand creating/re-branding, Visual identity, brand guidelines & creative assets; New brand launch, New re-branding activities„ Event: Awards gala/Dinner & show, Activation events, Seminars, Press conferences/Leadership visits, Road show, CSR, Media Fam„ Production: Creative idea, content development and production management for TVC, Viral video, Viral Music Videos, Social experiment„ Internal communications/Corporate culture: Strategic consulting on employee engagement processes & activities„ Team management & development: train & supervise account executives (2) Show less

• 

  Indochina Capital

  Oct 2019 - now

  Marketing Manager