Ayla Wayman

Experience

• 

  Cristina Ehrlich

  Jun 2015 - Jun 2016

  Stylist / Executive Assistant

  • Managed market work, coordinated commercial, editorial, and advertising shoots from prep to wrap• Dressed clients & organized fittings for red carpet, press, editorial / commercial shoots• Oversaw and managed project budgets• Project manager for personal apartment renovation

• 

  Mullein & Sparrow

  Mar 2018 - Jun 2018

  Brand Coordinator

  • Consulted for company rebranding (product packaging, brand aesthetic & future direction, product formulations)• Managed social channels• Maintained and improved all aspects of e-commerce platform• Sourced and created images and assets for online platforms• Wrote copy for all brand assets

• 

  Freelance

  Mar 2019 - now

  Stylist & Creative Director

  • Develop creative treatment for commercial, editorial, and advertising projects• Source wardrobe, props, and set pieces, on-set styling & returns• Select Clients: Veronica Beard, Old Navy, Lou & Grey, Loft, Cole Haan, Bonobos, eBay, IKEA, Weight Watchers, Yoga Journal, Roucha

• 

  Beloved Golden Milk Latte

  Aug 2020 - Jun 2022

  Brand Manager/Consultant

  • Collaborated with founders to launch new product on the functional beverage market; including market research and development of distribution strategy• Worked closely with founders to clarify & actualize their vision for brand & product• Developed creative direction of brand image, voice, and digital assets• Executed all digital marketing and increased brand visibility with a strategic focus on key sales targets• Managed social media channels and created brand content• Sales lead - partnered with national stores, retailers, and distributors Show less

• 

  Hyperflore

  May 2022 - Apr 2023

  Content Strategist

  • Created strategic marketing plans for our clients maximizing growth and creativity and synthesizing their strengths and key goals• Full-service management for select clients - content planning and creation, strategy, and daily community management• Wrote copy for client websites, newsletters, and social channels• Formulated and built online programs for clients

• 

  Oeste Collective

  Jan 2023 - now

  Founder

  • Support a range of clients with social media strategy, management, content planning & creation, and brand growth• Develop social look & feel, voice, and content types • Work with founders to explore and identify their vision for the brand, develop tailored strategies as they make their vision and mission a reality