Maxime Kroon

Experience

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  Restaurant Latinos

  May 2010 - Sept 2010

  Waitress
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  Coffeelovers

  Dec 2010 - Aug 2011

  Barista/Waitress
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  La Bonne Femme B.V.

  Jul 2013 - Feb 2014

  Waitress
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  SNOW PR

  Feb 2014 - Mar 2014

  PR Intern

  Assisting fashion team with day-to-day activity. Designing and writing weekly e-releases. Compiling A/W14 Trend Report. Showroom management (day-to-day running of the showroom). Sample management and press appointments. Assisting on seasonal press days.

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  B. the communications agency

  Apr 2014 - Jun 2014

  PR Intern

  Creating media alerts, either trend based, or 'Get the Look' for celebrity placements. Assisting at events, including helping set up events such as Press Days, Bloggers Events and brand launches. Working on clients reports, such as logging coverage and calculating PR values for coverage garnered over months/weeks. Sample and showroom management. Training new interns.

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  Glamour

  Feb 2015 - Jul 2015

  Fashion Intern Glamour NL Magazine

  Preserving customer and press relations, editorial work (i.e. shopping pages), assisting at shoots/events and assisting our Fashion & Style Director on a daily basis (i.e. organising all Fashion Weeks).

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  PREEN BY THORNTON BREGAZZI

  Jun 2016 - Sept 2016

  Wholesale Intern

  Directly working with Sales Manager; Assistant at RE17 and SS17 showrooms (Paris/London) and preparation, filling out orders, cold calling and liaise with Buyers, analyse and create spreadsheets, organise/update database and working with Zedonk.

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  JW Anderson

  Dec 2016 - Jun 2017

  Wholesale Sales Intern

  Reporting to Commercial Director; Assisting team in day-to-day management and administrative activities of wholesale department; managing the organisation of sales campaigns; liaising with key accounts in support of Senior Wholesale Executive; managing commercial related sample requests; assisting account executives in staff trainings; analysing ST reports; and Main Fashion Show management.

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  NICHOLAS KIRKWOOD LIMITED

  Aug 2017 - May 2019

  Reporting to Senior Account Manager; Direct line manager of WS intern; Account Manager of clients within Northern & Eastern Europe and Russia Ex USSR region; Full ownership of Sell Through from building the deck, updating and sharing monthly reports for company use, as well as continuously improving format and introducing new criteria; Responsible for various performance analyses; Monitoring and supporting Commercial Director with WS OPEX; Managing organisation of sales campaigns; Showroom appointments with buyers; Giving seasonal staff trainings at POS. Show less

  • Junior Account & Analytics Executive

    May 2018 - May 2019

  • Wholesale Assistant

    Aug 2017 - May 2018
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  Simone Rocha

  Jun 2019 - Apr 2022

  1) Wholesale - Joint managing role to head up Wholesale; Account manager stockists within UK, APAC, Northern & Eastern Europe, Russia EX USSR, Middle East and ROW market, and key online partners such as Browns, LN-CC, MyTheresa, Net-a-Porter, Shopbop and Tmall; Manage, develop and service existing accounts as well as identify and convert new account opportunities; Sales performance analysis of in-season trade and seasonal campaign results; New-season forecasts and setting out critical path with Production; Showroom sales London, Paris and virtual; Overseeing sales campaign organisation incl. digitalising collection; London store visits looking after VM; Seasonal staff trainings at local POS.2) Retail - Responsible for realising online growth via marketplaces and DTC e-commerce. Identify new global marketplace opportunities. New-season forecasts for London and NYC stores. Consult retail teams in the day-to-day running of online sales channels.a) Farfetch: Managing Farfetch; Product upload; Ensuring seasonal inclusion in multiple marketing campaigns to maximise exposure; Seasonal trainings global styling teams.b) E-com: Managing E-shop via Shopify; Responsible for launch and strategy for E-shop; day-to-day management (front end); direct link with tech team to improve user experience; setting marketing strategy to realise website traffic.3) Merchandise - Range planning new collection as tool for Design Show less

  • Sales Manager

    Jul 2020 - Apr 2022

  • Account Executive

    Jun 2019 - Jul 2020
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  Parrot Agency

  Apr 2022 - Aug 2023

  Head of Sales