Edison Mariño

Experience

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  Cacay Pure Oil

  Feb 2016 - Dec 2016

  Junior Supply Chain Planner

  ➢ Build models to analyses and solve short to mid-term supply chain issues.➢ Negotiation with international suppliers to get the raw material.➢ Market research and analysis to establish segmentation, potential customer and distribution channels.➢ Financial analysis, definition of sales projections, return of investment optimization.

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  Cabanna Web

  Jan 2017 - Sept 2017

  Assistant Senior Supply Chain Management

  ➢ Development of tools with VBA for excel and Access, to analyze the supply chain and optimize its performance➢ Marketing and Communications: Strategic business and marketing planning, content creation, digital marketing campaigns management and KPIs tracking.➢ Sales: Sought out new clients by using market segmentation and ads in social media.

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  Nielsen

  Mar 2018 - Sept 2018

  Sales Select Executive

  ➢ Market data analysis for mass consumption goods and products.➢ Support in the implementation, organization and preparation of product marketing strategies based in data analysis.➢ Prepared sales monthly reports based in geographic regions, distribution channels and market share aspects for principal clients.➢ KPIs tracking for market share, revenue and sales volume.

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  KONE Corporation

  Mar 2019 - Sept 2019

  Sales Internship

  ➢ Management of CRM Salesforce and SAP. Costumer management, loyalty and negotiation of new contract parameters. ➢ Get new customers using linkedin, google and other tools that the company offers us.➢ Developing a tool with VBA to automate for automating the calculation of penalties, remaining months and creation of a database to estimate future casualties and avoid them.➢Understand and optimize manual processes with VBA for excel and formulas excel.

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  Coty

  Sept 2019 - Jan 2022

  -Drive VAR (excess inventory) reduction (for Finish Goods and Materials), by working with Planning and Life Cycle Management stakeholders.-Delivering, optimizing and analyzing inventory reports for the whole Luxury/CB business scope-Inventory Parameters optimization in Luxury supply network (for Finish Goods and Materials)-Leading and improving processes to optimize e2e Inventory management, as well as improving capability across planning team.-Develop discontinuation strategies for global brands such as Hugo Boss & Calvin Klein with stakeholders to minimize E&O (Excess & Obsoletes) Show less -Develop and maintain a tracker E2E (End 2 End), where I create and maintain the master data of our products using VBA for excel, Access, Sharepoint and Scripts from SAP, results with a 97% service-I use these tools to create a weekly report where the causes of the delay in the creation of the master data are analyzed and presented, to solve these problems and thus optimize the creation time of an initiative.-Daily work with all departments to ensure they complete the master data and be able to meet deadlines in creations.-Understand how the flow of master data works in the different departments to standardize and optimize it. Show less -Production Execution and Warehouse Management tasks, daily stock movements (reception, production, quality, deliveries creation, adjustments, rebalancing between TPMs and with DCs in SAP.-Advance use of SAP P00, SAP PBW, SAP PM0, use this knowledge to automate daily process with VBA for excel and Scripts for SAP.-Contact the supply chain to ensure that the times are met from the Supplier to the TPM that produces it and creation and maintenance in SAP of BOMs for FGs .-Optimization tools for planning with VBA for excel, Scripts for SAP and Access.-Invoices management (third party and transport). Show less

  • Senior Category Supply Planner (Inventory Management)

    Jun 2021 - Jan 2022

  • Planner Master Data Specialist

    Feb 2020 - Jun 2021

  • EXO Intern Supply Chain Planner

    Sept 2019 - Feb 2020
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  Amazon FBA Private Label Retailer

  Mar 2020 - now

  Ecommerce & Amazon FBA Private Label Seller

  - Market Research and Analysis: Conduct thorough market research using tools like Helium 10 (H10) and Data Dive to analyze trends, identify competitors, and extract relevant insights to inform strategic decisions and ensure the brand's competitive edge.- Product Development and Launch Strategies: Develop new products and implement effective launch strategies, utilizing H10 and Data Dive for product research and development, ensuring successful market entry and growth.- Supplier Sourcing in China: Leverage a network of trusted contacts in China to identify and negotiate with reliable suppliers. Coordinate shipments to the USA with freight forwarders to ensure high-quality product sourcing, cost efficiency, and timely delivery.- Photo Design and Optimization: Design and optimize product photos using Canva and Adobe to enhance visual appeal, ensure compliance with Amazon's guidelines, and improve conversion rates.- PPC Management: Manage Pay-Per-Click (PPC) campaigns to drive traffic and sales, ensuring effective use of budget and continuous campaign optimization.- P&L Optimization: Continuously analyze and optimize the brand's Profit and Loss (P&L) using Finaloop and Sellerboard to maximize profitability and ensure sustainable growth. Show less

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  YABA

  Jan 2022 - now

  As a team lead managing a dynamic team of 5 brand managers, I oversee the comprehensive operations and strategic growth of 12 brands on Amazon across the US, EU, and UK regions. My role involves ensuring optimal performance and continuous improvement in various aspects of brand management, from market analysis to customer experience. Here are my key responsibilities:- Supervising Team Performance: Oversee and guide the brand managers in analyzing market trends, brand performance, and competitor activities to implement effective strategies for each brand.- Strategic Operations Management: Ensure efficient operation of brands on Amazon Seller Central, covering account health, customer support, pricing strategies, listings optimization, and inventory management.- Growth and Expansion Initiatives: Identify and drive growth opportunities, including new product launches, listing improvements, traffic generation, and international expansion, ensuring alignment with overall business goals.- Performance Monitoring and Optimization: Monitor and analyze the overall performance and P&L of all brands, providing actionable insights and recommendations to optimize sales, profits, and customer experience throughout the product lifecycle. Show less - Market and Competitor Analysis: Conduct market trend analysis at category and marketplace levels, identify competitors, and extract relevant insights to implement in the brand.- Seller Central Management and Operations: Manage the brand on Seller Central, including account health, customer support, pricing strategy, listings optimization, and inventory management.- Growth Opportunity Identification: Identify growth opportunities through new product launches, listing improvements, traffic generation, and international expansion, including new channels.- Inventory Management and Forecasting: Plan and secure inventory levels to avoid stock-outs, and conduct annual forecasts with quarterly revisions to ensure accurate inventory planning.- P&L Optimization and Customer Experience: Analyze and optimize the brand's Profit and Loss (P&L), while defining and enhancing the customer experience throughout the product lifecycle, from advertising, listing, and packaging to product usage and customer service. Show less

  • Team Lead Brand Manager

    Oct 2023 - now

  • Brand Manager

    Jan 2022 - Jun 2024