Laura Vellozo

Experience

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  Nutri Ventures Corporation SA

  May 2013 - Apr 2014

  Marketing Trainee

  Nutri Ventures: entertainment multinational focused on reducing childhood obesity through educationalcartoons.• Supported the development of online communication as a startup in Brazil, planning and executing the online marketing strategies, focused on social media: 3,000% growth on Facebook;• Responsible for the weekly episodes' post and fans' community management on YouTube;• Managed the first 3 seasons' language translation to ensure a quality fit to the Brazilian audience; • To increase the brand's reach, I supported the commercial team to find new strategic partnerships, such as Hortifruti. Show less

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  G4 Global Partners

  Nov 2014 - Nov 2016

  G4 Global Partners: global recruitment firm based in Brazil. • Head of the rebranding project, our goal was to realign the brand's local image with the new international expansion in Europe and Asia, apart from its presence in the Americas. • Focal point of the brand's repositioning, I managed every step of the process with the firm's partners and the CEO, whilst assuring the deadlines where being met by other strategic partners, such as the branding and digital marketing agencies; • A central piece of the brand's growth, I was responsible for the website's relaunch as well as overseeing the changes in our social media accounts (Facebook e LinkedIn) following the new branding guidelines;• To ensure a cohesive positioning in the market, I produced new corporate materials (both digital and offline) with the new brand in every operation in Brazil and abroad;• Managed the marketing team (1 Marketing Assistant and 1 Marketing Trainee). Show less

  • Marketing

    Mar 2016 - Nov 2016

  • Marketing Specialist

    Aug 2015 - Feb 2016

  • Marketing Trainee

    Nov 2014 - Jul 2015
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  Party Industry Producoes E Eventos

  Dec 2016 - Dec 2017

  Apps Project Leader

  Party Industry: events' producer • Managed all company Apps uploading regular content and developing new features to improve user experience and ticket sales at events. • Developed and updated 10 Apps with digital agency, such as Jack Daniel's Rock Bar, adding more than 38.000 downloads in less than 1 year;• Drafted strategy and executed launch of all Apps using digital channels such as Facebook, Instagram and websites;• Supported sales and promotional activities at events with brands like Grey Goose, Red Bull, 212 Carolina Herrera and others. Show less

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  Laura Vellozo Consultoria de Marketing

  Jan 2018 - Nov 2022

  Strategic Marketing Consultant | Branding & Communications | Digital Marketing

  Marketing, branding and communications projects for Australian companies looking for strategic consulting: • Client Adventure.org - online platform for travelling, sponsorships and donations: Created the company's Branding Book to guide the new brand and its future applications;Drafted the website's content as the main sales channel for different stakeholders;• Client You Live To Travel - (SaaS) online group travel management: Audit the website and Youtube channel to provide better SEO optimization; • Client Dorhmann Consulting - ergonomics and engineering experts:Reviewed data and current communications to draft new content plan for social media (LinkedIn & Facebook) as well as guidelines to align the brand's identity in different platforms. • ZECO Energy: Australian company in the solar energy and batteries' industry.Responsible for all marketing activities, I refreshed the traditional communication to cater for all B2B and B2C clients, especially in the digital channels;Rebuilt the entire website content and its design, generating a traffic increase of 619% and session time to 3 minutes in 1 month;Produced and dispatched the monthly newsletter to generate leads, with 31% average open rate. Show less

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  InEvent

  Apr 2020 - Apr 2022

  Reporting directly to the CEO, leads remotely a multifunctional team of 15 talented experts that work together to grow the InEvent brand worldwide. Creating powerful brand strategies, holistic digital campaigns, content, events, PR and paid media, strives to go beyond the expected whilst leading with empathy. As the 1st Manager ever hired to oversee the Marketing department, I lead a diverse team of marketers, designers, videomakers, developers and event producers to challenge the industry and grow our startup brand.

  • Brand Manager

    Apr 2021 - Apr 2022

  • Marketing Manager

    Apr 2020 - Jan 2022
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  Swapcard

  Apr 2022 - now

  Swapcard is a SaaS company that offers an all-in-one platform for events to organizers and attendees of conferences, trade shows, and other live experiences.At Swapcard, I lead the product marketing team through integrated marketing campaigns to boost product knowledge, feature adoption, and client retention/expansion. Some of my duties include:Led and produced monthly product webinars that saw a 100% increase in engagement and registration with clients, lowering churn and boosting product knowledge.Created and led new integrated campaigns for product launches, which impacted the adoption of new features. One campaign boosted adoption from 33% to 87% in a singular quarter.Developed an entire product strategy for a new company revenue stream, including core messaging, sales collateral, website copy, blogs, videos, integrated marketing campaigns, PR, and other knowledge sharing to retain and expand new business.Collaborated cross-functionally with the product and sales teams to create a go-to-market framework to prioritize marketing campaigns based on the highest impact.Regularly performed research through surveys, interviews, and analysis of sales data to optimize the messaging, product roadmap, and services to improve churn with our existing clients.Created content to improve client knowledge of existing and new features through new website pages, product libraries, public roadmaps, videos, and other collateral. Strategic and analytical marketing experience, including qualitative and quantitative data, user insight, market positioning, competitor analysis, optimization strategies, etc.Expert in HubSpot, SalesForce, Google Analytics, Monday, paid/social interfaces, and email systems. Show less

  • Head of Integrated Marketing

    Jan 2024 - now

  • Head of Product Marketing

    Oct 2022 - Jun 2024

  • B2B Marketing Manager

    Apr 2022 - Nov 2022