Betsana Peña Leal

Madrid, Community of Madrid, Spain

+91 xxxx xxxxx

[email protected]

2000 followers

Timeline
Feb 1998 - Jun 2001
Journalist / Editor
Diario La Verdad
Jul 2003 - Jan 2005
Communication support
Ondagua PrideS.A. Grupo RWE Thames Water
Jan 2005 - Apr 2011
Internal Communication Strategy Team leader
Grupo Inforpress
Apr 2011 - Jan 2019
Internal Communications Manager Spain & Portugal
BP
Sept 2019 - Jul 2020
Communication partner/advisor
Akaven Ventures SL
Current Company
Feb 2020 - Feb 2024
Internal Communication Manager
Leroy Merlin
About me
Employee Communications Leader / People Data & Analytics expert / ESG & DEI activist
Education
- Infolidera madrid government with european funds
  2007 - 2007
  Lidera program management competencies for female young professionals leadership
- Universidad complutense de madrid
  2002 - 2004
  Information business management (doctorate ex-thesis) management
  982 / 5.000- Business management , current management models.- Information and communication needs inside organizations.- Fundamental elements of management systems - Main models in information and communication areas.- Excellence and quality models for information units.- Product development and services, value estimation and mesurement.- Resources management- Main agents, both internal and external, developing information and communication areas..
- Esade business & law school
  2019 - 2019
  Disruptive management executive program management
  Manage and lead companies in the VUCA context (Volatility, Uncertainty, Complexity, Ambiguity) setting people at the center of desision making and activity (employee & customer centricity) and reinventing the way of working (digital competences).
- Esade business & law school
  2016 - 2017
  Big data & analytics executive program data & analytics
  Activities and Societies: Desarrollo de proyecto Big Data para HR The program focuses on training leaders in Big Data and advanced analytics through an analytical change acceleration methodology by lean technologies. One of the key deliverables is the final project, a detailed roadmap for a project implementation in short-term value (quick wins). New approaches that allow you to take advantage of the value of data for the strategic approach and new business opportunities.
- Universidad complutense de madrid
  2001 - 2002
  Economic information master corporate communication
  - Corporate communications- European and multilateral organisations- International trade- Geopolitics- Finance- Reputation
- Universidad del zulia (luz)
  1993 - 1999
  Bachelor degree mass communication - journalism communication
- Universidad internacional de la rioja (unir)
  2024 - 2024
  Complex problem solving (cps) master organisational efficiency
  Cognitive framework that allows to apply scientific methods and logical reasoning to problem solving and decision making, by methodologies and tools (as Kepner, Taguchi, Ishikawa, MRPG, etc.). - Management and leadership of multidisciplinary teams. Design and analysis of scenarios to reach optimal solutions. Risk analysis for each decision.
- International trainers academy of nlp (itanlp)
  2015 - 2016
  Neuro linguistic programming (nlp) master practitioner by the school of change behavioral science
  Activities and Societies: Modelado The NLP Master Practitioner is the second level of learning in Neuro Linguistic Programming. Knowledge in NLP is deepened at the level of language, communication and relationships, as well as managing changes at a deep level (beliefs, values, identity). It delves into the Modeling technique.
Experience
- Diario la verdad
  Feb 1998 - Jun 2001
  Journalist / editor
- Ondagua prides.a. grupo rwe thames water
  Jul 2003 - Jan 2005
  Communication support
- Grupo inforpress
  Jan 2005 - Apr 2011
  Planificación Estratégica, Táctica y Operativa de Comunicación Interna y Online, Canales online, Web 2.0, Sistemas de medición y evaluación (indicadores), Inteligencia Emocional y Marca Interna (Employer Branding). Clientes y proyectos a destacar: o Diseño e Implantación del Plan Director de Comunicación Interna de Telefónica y Modelo Integral de Gestión de la Comunicación Interna (Corporativo). Canales y Campañas internas corporativas.o Plan de Comunicación del nuevo Plan Estratégico de Repsol-YPF y diseño de indicadores. o Proyecto y Campaña de Marca Interna 75 aniversario DKVo Estudio online de posicionamiento de Madrid como destino turístico en 7 países para EsMadrid.o Diseño del Plan Director de Cº Interna 2.0 de Telefónica (Corp). Show less
  - Internal Communication Strategy Team leader
    Jun 2010 - Apr 2011
  - Internal Communication Consultant / Key Account Manager
    Jan 2005 - May 2010
- Bp
  Apr 2011 - Jan 2019
  Internal communications manager spain & portugal
  Strategic planning and tactical implementation of IC Model forBP Business (FVC, Air, Gas & Lubricants in Spain & Portugal)
- Akaven ventures sl
  Sept 2019 - Jul 2020
  Communication partner/advisor
- Leroy merlin
  Feb 2020 - Feb 2024
  Internal communication manager
Licenses & Certifications
- Cómo superar la procrastinación
  Linkedin
  Oct 2018
  View certificate
Honors & Awards
- Awarded to Betsana Peña Leal
  Finalista Categoría Comunicación Interna en grandes organizaciones - Evento interno Dircom - Asociación de Directivos de Comunicación (Esoaña) 2023 https://www.marketingdirecto.com/marketing-general/eventos-y-formacion/finalistas-premios-dircom-ramon-del-corral-2023
- Awarded to Betsana Peña Leal
  Ganador Categoría Comunicación Interna en grandes organizaciones - Cuidado de empleados Dircom - Asociación de Directivos de Comunicación (Esoaña) 2022 https://premios.dircom.org/vencedores-premios-ramon-del-corral-2022/#cuidado-empleados
- Awarded to Betsana Peña Leal
  Ganador Categoría Comunicación Interna en grandes organizaciones - Canales Dircom - Asociación de Directivos de Comunicación (Esoaña) 2021 https://youtu.be/tWWBNHPRTwE
Volunteer Experience
- Guía de grupos juveniles
  Issued by Movimiento Huellas. Compañía de Jesús. Venezuela on Jan 1991
  Associated with Betsana Peña Leal