Betsana Peña Leal

Betsana peña leal

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location of Betsana Peña LealMadrid, Community of Madrid, Spain
Phone number of Betsana Peña Leal+91 xxxx xxxxx
Followers of Betsana Peña Leal2000 followers
  • Timeline

    Feb 1998 - Jun 2001

    Journalist / Editor

    Diario La Verdad
    Jul 2003 - Jan 2005

    Communication support

    Ondagua PrideS.A. Grupo RWE Thames Water
    Jan 2005 - Apr 2011

    Internal Communication Strategy Team leader

    Grupo Inforpress
    Apr 2011 - Jan 2019

    Internal Communications Manager Spain & Portugal

    BP
    Sept 2019 - Jul 2020

    Communication partner/advisor

    Akaven Ventures SL
    Current Company
    Feb 2020 - Feb 2024

    Internal Communication Manager

    Leroy Merlin
  • About me

    Employee Communications Leader / People Data & Analytics expert / ESG & DEI activist

  • Education

    • Infolidera madrid government with european funds

      2007 - 2007
      Lidera program management competencies for female young professionals leadership
    • Universidad complutense de madrid

      2002 - 2004
      Information business management (doctorate ex-thesis) management

      982 / 5.000- Business management , current management models.- Information and communication needs inside organizations.- Fundamental elements of management systems - Main models in information and communication areas.- Excellence and quality models for information units.- Product development and services, value estimation and mesurement.- Resources management- Main agents, both internal and external, developing information and communication areas..

    • Esade business & law school

      2019 - 2019
      Disruptive management executive program management

      Manage and lead companies in the VUCA context (Volatility, Uncertainty, Complexity, Ambiguity) setting people at the center of desision making and activity (employee & customer centricity) and reinventing the way of working (digital competences).

    • Esade business & law school

      2016 - 2017
      Big data & analytics executive program data & analytics

      Activities and Societies: Desarrollo de proyecto Big Data para HR The program focuses on training leaders in Big Data and advanced analytics through an analytical change acceleration methodology by lean technologies. One of the key deliverables is the final project, a detailed roadmap for a project implementation in short-term value (quick wins). New approaches that allow you to take advantage of the value of data for the strategic approach and new business opportunities.

    • Universidad complutense de madrid

      2001 - 2002
      Economic information master corporate communication

      - Corporate communications- European and multilateral organisations- International trade- Geopolitics- Finance- Reputation

    • Universidad del zulia (luz)

      1993 - 1999
      Bachelor degree mass communication - journalism communication
    • Universidad internacional de la rioja (unir)

      2024 - 2024
      Complex problem solving (cps) master organisational efficiency

      Cognitive framework that allows to apply scientific methods and logical reasoning to problem solving and decision making, by methodologies and tools (as Kepner, Taguchi, Ishikawa, MRPG, etc.). - Management and leadership of multidisciplinary teams. Design and analysis of scenarios to reach optimal solutions. Risk analysis for each decision.

    • International trainers academy of nlp (itanlp)

      2015 - 2016
      Neuro linguistic programming (nlp) master practitioner by the school of change behavioral science

      Activities and Societies: Modelado The NLP Master Practitioner is the second level of learning in Neuro Linguistic Programming. Knowledge in NLP is deepened at the level of language, communication and relationships, as well as managing changes at a deep level (beliefs, values, identity). It delves into the Modeling technique.

  • Experience

    • Diario la verdad

      Feb 1998 - Jun 2001
      Journalist / editor
    • Ondagua prides.a. grupo rwe thames water

      Jul 2003 - Jan 2005
      Communication support
    • Grupo inforpress

      Jan 2005 - Apr 2011

      Planificación Estratégica, Táctica y Operativa de Comunicación Interna y Online, Canales online, Web 2.0, Sistemas de medición y evaluación (indicadores), Inteligencia Emocional y Marca Interna (Employer Branding). Clientes y proyectos a destacar: o Diseño e Implantación del Plan Director de Comunicación Interna de Telefónica y Modelo Integral de Gestión de la Comunicación Interna (Corporativo). Canales y Campañas internas corporativas.o Plan de Comunicación del nuevo Plan Estratégico de Repsol-YPF y diseño de indicadores. o Proyecto y Campaña de Marca Interna 75 aniversario DKVo Estudio online de posicionamiento de Madrid como destino turístico en 7 países para EsMadrid.o Diseño del Plan Director de Cº Interna 2.0 de Telefónica (Corp). Show less

      • Internal Communication Strategy Team leader

        Jun 2010 - Apr 2011
      • Internal Communication Consultant / Key Account Manager

        Jan 2005 - May 2010
    • Bp

      Apr 2011 - Jan 2019
      Internal communications manager spain & portugal

      Strategic planning and tactical implementation of IC Model forBP Business (FVC, Air, Gas & Lubricants in Spain & Portugal)

    • Akaven ventures sl

      Sept 2019 - Jul 2020
      Communication partner/advisor
    • Leroy merlin

      Feb 2020 - Feb 2024
      Internal communication manager
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Betsana Peña Leal
      Finalista Categoría Comunicación Interna en grandes organizaciones - Evento interno Dircom - Asociación de Directivos de Comunicación (Esoaña) 2023 https://www.marketingdirecto.com/marketing-general/eventos-y-formacion/finalistas-premios-dircom-ramon-del-corral-2023
    • Awarded to Betsana Peña Leal
      Ganador Categoría Comunicación Interna en grandes organizaciones - Cuidado de empleados Dircom - Asociación de Directivos de Comunicación (Esoaña) 2022 https://premios.dircom.org/vencedores-premios-ramon-del-corral-2022/#cuidado-empleados
    • Awarded to Betsana Peña Leal
      Ganador Categoría Comunicación Interna en grandes organizaciones - Canales Dircom - Asociación de Directivos de Comunicación (Esoaña) 2021 https://youtu.be/tWWBNHPRTwE
  • Volunteer Experience

    • Guía de grupos juveniles

      Issued by Movimiento Huellas. Compañía de Jesús. Venezuela on Jan 1991
      Movimiento Huellas. Compañía de Jesús. VenezuelaAssociated with Betsana Peña Leal