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Soheni Arora

Soheni Arora

Product Design Internship

Followers of Soheni Arora213 followers
location of Soheni AroraKolkata, West Bengal, India

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  • Timeline

  • About me

    Multi-Disciplinary Designer with experience in Product Design, Interior Design & Styling, Textiles & Handicrafts, Fashion Design & Styling, Graphic Design, Branding, Packaging & Communication Design.

  • Education

    • La Martiniere for Girls

      1994 - 2006
      High School Humanities/Humanistic Studies

      Activities and Societies: House Vice-Captain, Member of the School Choir, Active Participant in Sports, Quizzing & Music.

    • National Institute of Design

      2006 - 2012
      Bachelor's Degree Industrial and Product Design

      Activities and Societies: Active participant in "Monsoon Fiesta", the annual Inter-Departmental fest.

  • Experience

    • Infinity Decoratives Pvt. Ltd.

      May 2009 - Jun 2009
      Product Design Internship

      Product Design InternshipInternshipDates EmployedMay 2009 – Jun 2009Employment Duration2 mosComplete revamp of Infinity’s brand image, including:• Selecting an appropriate brand colour, based on research• Design of cost-effective, space-optimising custom display stands for their jewellery• Designing custom POS towers for their shop-in-shop points of sale• Collaborating with Mr. Shailesh Manke (architect) for design of Infifnity’s then-upcoming flagship store in Bangalore• Standardising catalogs circulated to corporations for bulk buying/gifting of Crystal mementos.This was an incredible learning opportunity for me! Even though I was an intern and this was my first real work experience, Infinity respected me as a professional and trusted me to deliver professional-level results, which was motivation enough to do just that! Show less

    • LG India

      Feb 2010 - Jul 2010
      Product Design Internship

      Student Project Brief:Design a 300L Capacity 2-Door Refrigerator for an Indian Middle-Income family of 4, with the key words "Usability" and "Health"Click the link below to view the final product - the LG 'UP!' - with 11 innovative features!

    • Freelance

      Jan 2011 - now
      Graphic Designer

      Branding & Packaging Design

    • Sasha Exports

      Feb 2011 - Jul 2011
      Product Design Internship

      Worked with Shantiniketan hand-dyed leather crafts-men & -women, designing a collection of small leather products for export to Fair Trade shops in Europe. The work included making products from concepts to prototypes and their packaging.

    • Bhartiya International Limited

      Aug 2013 - Jan 2016
      Assistant Manager - Accessory Design

      1- Designing & Prototyping of Leather Accessories (Bags, Belts, Wallets & Other Small Goods)2 - Arranging for Customers's Own Designs to be Prototyped

    • Sasha Association for Crafts Producers

      Mar 2016 - Jul 2017
      Design Coordinator

      Sasha launches 2 Catalogues a year (Spring-Summer & Autumn-Winter), each comprising hand-crafted items in Fashion + Home + Season's Special (Easter / Christmas) categories. They also periodically launch capsule collections of Fashion or Home goods. My role was to oversee all catalogue-related design activities- starting with trend-based theme & moodboards, designing specific products / collaborating with guest designers / co-creating products with artisans, sampling, photography, editing & final catalogue layout.Click on the links featured below for an overview of the catalogues. Show less

    • Nahao Bath Range

      Dec 2017 - now
      Small Business Owner

      What started as learning a new hobby in Oct 2017, turned into a small home-based business with my first weekend pop-up shop in Feb. 2018. At the moment, I make products on order only, but I intend to grow it into a full-scale business, offering ready products for retail sales, a subscription model for regular customers, and exclusive customised products for hospitality clients.

    • Pape Tree

      Feb 2018 - now
      Art Director

      Creating Branding, Packaging, and Print & Digital Communication for Clients.PLEASE NOTE: The projects featured below are projects or pitches that I executed independently as part of my job at Paper Tree and do not feature projects executed collectively by the team.

  • Licenses & Certifications