Experience

• 

  Banco santander

  Oct 2013 - Mar 2014

  Intern in commercial banking

  Solutions Coordinator of Banking Services for customers portafolio.�

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  Colgate-palmolive

  Mar 2014 - Sept 2014

  Intern in finance

  Final stage implementation of automated payment methods to indirect suppliers. Training suppliers and internal users for use of the the platform.Attention and solution of issues with the system.

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  Grupo modelo s.a. de c.v.

  Jun 2015 - Jun 2021

  Partner for business leads in building the business strategy. Leading a team of 5 people that are key strategic partners in the financial and accounting side for +8 ventures within ABI Mexico. My team is responsible for financial planning and analysis, business & monthly cycle, control and accounting, OPEX/CAPEX and production costs.Craft & Specialties - Whole Supply Chain for Exports and Domestic Market.Adjacencies - Beyond beer RTM & Supply ChaineCommerce - Courier, eRetail, Own eStores and Suscription Model.Merchandising - Value Added Packs, Stand alone merchandising and Licesning. Show less Planning and Performance - Tracking and monitoring results. Hard analysis of data for opening and closing gaps against plan and market references. Revenue Management - Design of price strategy of our Craft brands. T&M of price performance across multiple channels and regions.Commercial Strategy - Build strategy for expanding the Craft Beer Market in Mexico. Benchmarks across other zones and traducing the strategy into hard ans specific KPIs.PMO / Cheif of Staff - Management of different projects across areas for specific objectives. (Launching of innovations, CAPEX execution, Cost Efficiency plans, etc.) Show less

  • Sr Manager, eCommerce Middle Americas | eRetail (ZX Ventures)

    May 2020 - Jun 2021

  • Sr Manager, Finance Mexico | eComm, Craft, Adjacencies & Merch (ZX Ventures)

    Jan 2019 - May 2020

  • Manager, Planning & Performance | Craft & Specialties (ZX Ventures)

    Oct 2017 - Dec 2018

  • Coordinator, Finance | Craft & Specialties (ZX Ventures)

    Aug 2016 - Sept 2017

  • Premium Sales Rep

    Apr 2016 - Jul 2016

  • AB InBev Global Management Trainee

    Jun 2015 - Mar 2016
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  Anheuser-busch inbev

  Jul 2021 - Nov 2023

  Global sr. manager - ecommerce channel development | eretail key accounts

  Shaped Global eRetail category leadership, crafting and implementing the global strategy across 15+ markets.Introduced Online Levers Toolkit, integrated into IGNITE and JBP Frameworks for Key Accounts.Initiated channel NPS program for driving customer satisfaction in eComm and Key Accounts. and adapted CatExpert capabilities for Omnichannel.

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  Labatt breweries of canada

  Dec 2023 - now

  - Enhanced Financial Visibility: Empowered teams with location-specific insights across 5 local craft breweries and Brewpubs. Launched the Mix Maco Craft Tool and provided comprehensive training.- Budgeting & Planning Leadership: Led the budgeting and planning cycle, ensuring alignment and synergy across cross-functional teams.- Collaborative In-Depth Analysis: Partnered with colleagues on strategic analysis projects to uncover new opportunities and close operational gaps within the craft segment. Initiatives included: Analyzing 3YP category growth trends, Developing tailored portfolio rationalization tools, Conducting Sales Objectives analysis to reveal craft’s incremental contribution within the overall beer portfolio, and Collaborating on MACO analysis and benchmarking across sites to identify further optimization opportunities.- Transformation-Driven Results: Contributed to various transformation projects that helped turn around Craft + BrewPubs Net Profit in 2024, with an increase of +$12 Million vs. LY and +$4 Millions vs. BU. Show less

  • Sr Manager, COE & Performance | National Key Accounts

    Oct 2024 - now

  • Sr Manager, Budget and Business Performance | High End Company

    Dec 2023 - Oct 2024