Jake Thomas Taylor

Experience

• 

  Broad Street Co.

  Jul 2013 - Mar 2015

  Account Manager

  I was the primary agency point of contact for multiple accounts with a focus in retail, government, and nonprofit. - Client management- Vendor negotiations- Digital advertising operations- Paid Search PPC management- Performance reporting

• 

  CORT

  Jan 2015 - Jan 2018

  Digital Marketing Manager

  • Managed all online media placements across all B2B and B2C business units• Led transition from buying via agencies and tech partners to managing online media through DSP, improving media spend efficiency by 60%• Lowered media cost-per-acquisition by 600% over two years while driving consistent growth in online transactions

• 

  CORT

  Jul 2018 - Jul 2022

  Technology Marketing Manager

  CORT, a Berkshire Hathaway Company, provides furniture rental services to individuals, businesses, and properties, as well as relocation services and corporate event rentals.• Communicated insights to cross functional stakeholders and C-level executive committee clearly and concisely to connect data with key business questions and decisions• Developed interactive monitoring dashboards for major cross-functional initiatives that combined data from multiple sources using Microsoft Power BI• Worked with marketing directors to set campaign strategy across all B2B and B2C business units• Monthly assessment of overall marketing program impact and business trends, as well as individual post-campaign assessments to discover areas of opportunity Show less

• 

  Softcrylic

  Jul 2022 - now

  Sr. Consultant, Digital Analytics