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Alexandra Whelan

Alexandra Whelan

Intern

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location of Alexandra WhelanLondon, England, United Kingdom

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  • Timeline

  • About me

    Senior Client Development Manager at CJ Affiliate (a Publicis Groupe company)

  • Education

    • Mount Anville

      2004 - 2010

    • Technological University Dublin

      2010 - 2014
      Bachelor's Degree International Business and Spanish

      I graduated from D.I.T where I received a B.A Hons in International Business and Spanish. I studied various subjects such as International Finance Systems, International Marketing, Spanish, International Political Economy, Business Law and Management. My third year of my degree was spent abroad on an Erasmus at the Universidad de Alicante, Spain, where I spent the year studying Business through Spanish at university level.

    • Newcastle University

      2016 - 2017
      MSc International Marketing Marketing Distinction

      Core Modules: Principles of Marketing, International Marketing Communications Management, Consumer Behaviour, International Brand Management, Market Analysis, Marketing Research, International Marketing, International Business Environment, Dissertation in MarketingDissertation Area:My dissertation focused on the lack of current and retired female athletes in athletic endorsements in comparison to their male and female model counterparts.Dissertation Title: Why not… Show more Core Modules: Principles of Marketing, International Marketing Communications Management, Consumer Behaviour, International Brand Management, Market Analysis, Marketing Research, International Marketing, International Business Environment, Dissertation in MarketingDissertation Area:My dissertation focused on the lack of current and retired female athletes in athletic endorsements in comparison to their male and female model counterparts.Dissertation Title: Why not me? Consumers' perceptions of active and retired female athletes in athletic endorsements. Dissertation Mark: 80%Electives:E-Marketing, CRM and Performance and Decision Management Projects: Principles of Marketing - "Greggs Challenge"International Marketing Communications Management - "Always Wear Red Communications Strategy"E-Marketing - "Harrods" International Business Environment - "How globalisation has affected British Airways"Marketing Research - "Social Network Sites and Users Behaviour" Show less

  • Experience

    • Pluto

      Jul 2013 - Sept 2013
      Intern

      Researched Venues and Locations for eventsAttendance ManagementAssisted in Resource Planning

    • ThoughtBox Ltd.

      Sept 2014 - Dec 2014
      Marketing Intern

      My responsibilities included: • Social Media Management – for the Twitter and Facebook pages. • Website Management• App testing, debugging, proofing, ensuring app ready for intended market• Market Research - Alternative channel research, participated in new concept development.• Administrative DutiesI also represented the company in an Enterprise Ireland funding competition and also attended the 2014 Web Summit with the company.

    • OptiWi-fi

      Jan 2015 - Jan 2016

      • Market Research – Undertook market research on topics such as industry growth forecasts, competitor landscape including utilising Enterprise Ireland’s Market Research Centre• Website design, planning and maintenance including Google Analytics• Copywriter for company website, press releases, case studies and media kit• Created and implemented social media strategies for Twitter and LinkedIn• General administrative dutiesRepresented the company at various events across Europe, including the 2015 Mobile World Congress event in Barcelona, where I was responsible for the company's stand, representing and selling the company to potential customers including evaluating potential new customers for the business. Attended a Telefonica boot camp for high potential partners in Madrid and Barcelona where I had to present an elevator pitch on behalf of the company. Show less

      • Marketing Executive

        Aug 2015 - Jan 2016

      • Marketing Intern

        Jan 2015 - Jul 2015

    • Sky

      Feb 2016 - Aug 2016
      Customer Service Advisor

      • Accounts and Billing queries • Upselling products • Broadband troubleshooting• Landline/Phone issues and troubleshooting

    • CJ

      Nov 2017 - now

      Managing a portfolio of Tier 1 global clients within the affiliate channel focusing on: • Hitting Client KPI’s, Managing Brand Spend and Brand Reputations• Strategic Planning and Execution• Up-selling best in class technology and new business opportunities Managing a team of direct reports across the UK, Europe and APACBusiness Development: Representing Client Development team in pitches to new potential Tier 1 businessesInternal EU Product Stakeholder - Collaborating with the international product teams to enhance current business tools as well as creating new tools and processes Financial Forecasting & Reporting (Internal and External) Show less Client Management which included:- Setting and agreeing strategies, setting performance goals, - Managing budgets and reporting- Team Management of colleagues across Europe- Managing publisher relationships on behalf of the Clients and CJ Affiliate to maximise benefitsInternal Projects:Mentoring and training of new and junior team members- Reviewing and updating internal processesFinance:- Financial forecasting for clients and internally- Client Invoicing Show less Account Management - Responsible for my own portfolio of blue chip clients. Tasks include; • Reporting (on a daily, weekly, monthly and quarterly basis)• Reviewing publisher applications • Managing Links and Banners • Communications on behalf of clients to publishers • Identifying growth opportunities for clients• Client management• Competitor analysis and landscape reports • Exposure planning, booking and review • Launching new accounts• Assisting with migrationsRelationship Management – responsible for managing;• Client expectations and targets • Publisher communications• Arranging publisher days for clientsTraining • Internal training to new colleaguesEvents • Represented the company at varies events such as Performance Marketing Awards Show less

      • Senior Client Development Manager

        Mar 2021 - now

      • Account Manager

        Apr 2019 - Mar 2021

      • Account Executive

        Nov 2017 - Apr 2019

  • Licenses & Certifications

    • ECDL

      Mar 2008

    • The Fundamentals of Digital Marketing

      Google
      Aug 2021

    • Boston Consulting Group Strategy Consulting Virtual Experience

      Forage
      Jun 2023

    • Project Management Skills for Leaders

      LinkedIn
      Aug 2022
      View certificate certificate