Experience

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  Accor

  Mar 2013 - Dec 2015

  5 star luxury hotel 369 rooms9 meeting spaces • Handled FIT and Groups/Events sales.• Managed group and event blocks, opera activities and function diary.• Assisted Segment Head in the entire sales cycle for FIT, Long stays and Group businesses (Corporate, Consortia, MICE/Groups). • Assisted and conducted Site inspections, FAM trips, and Sales Calls/Blitz.• Completed MICE, Corporate and Consortia RFP’s in Lanyon, Starcite, Cvent etc.• Involved in implementing sales techniques and presentation for RevMax meetings. • Presented business cases for prospected accounts and groups.• Tracked productivity of each corporate and MICE account on a monthly basis.• Prepared commission reports for DMC’s and Concierge companies.• Maintained Hotelligence analysis on a weekly basis. Show less

  • Commercial Coordinator

    Feb 2014 - Dec 2015

  • Revenue/ Reservations Coordinator

    Mar 2013 - Feb 2014
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  Fairmont hotels & resorts

  Jun 2013 - Dec 2013

  Operation support
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  Marriott international

  Dec 2015 - Feb 2017

  Business growth executive

  5 star luxury collection A legacy hotel Accomplishments:• Awarded as Best Trusted Sales Advisor of the month (April and September)• Over-achieved annual total revenue target by +22%Responsibilities:• Proactively managed own and hotel key accounts and ensured revenue optimisation of these accounts. • Achieved KPI and revenue targets (95%) • Developed at least 3 SOPs related for business development cycle and account management.• Converted at least 5 dormant accounts to producing accounts. • Ensured full account management for leisure and MICE and corporate accounts.• Implemented sales techniques and strategies to gain market share and further increase market penetration index. Show less

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  Millennium hotels and resorts

  Jun 2017 - Aug 2019

  5 star luxury hotel and branded residencesPre-opening and soft-opening experience677 luxury rooms and serviced apartments 16 meeting spaces KPI Result: • Awarded as "Future Prospect" and Sales Champion of the Year across all Millennium and Copthorne Hotels in the Middle East Region (2018-2019). • Managed a portfolio with a value of AED 52M FY. • Over – achieved targeted portfolio revenue by +12% • Over - achieved personal goals by 112% and contributed 153% to total corporate team production, and 60% to the hotel's key accountsResponsibilities: Responsible for overall business action plans. Contributed to the market penetration by over 100%. Headed the corporate, consortia and extended stay segments. Managed account managers and executives. Partnered with local and global corporate accounts, relocation and real estate companies. Involved in revenue and strategy planning and execution for both hotel and residences divisions. Implemented sales techniques and strategies to gain market share and further increase market penetration. Proactively solicited and developed new key accounts. Developed existing accounts' production by 75%. Directly liaised with international offices to escalate Global RFP acceptances (+60% increase result). Developed at least 3 SOPs related for business development cycle and account management. Assisted Operations team in creating cost effective giveaways, collaterals and sales materials. Close relationship with Operations, Revenue and Finance Departments for a smooth guest cycle. Promoted to BD Manager in February 2018 and to Senior BD Manager in May 2019. Show less

  • Senior Commercial Manager

    May 2019 - Aug 2019

  • Commercial Manager

    Feb 2018 - May 2019

  • Assistant Commercial Manager

    Jun 2017 - Feb 2018
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  Ihg hotels & resorts

  Jan 2020 - Mar 2023

  Assistant director of business development at ihg® hotels and resorts

  5 star luxury and lifestyle boutique hotel Brand debut in GCC Region KPI Results:• Achieved a year on year growth of 220% in segment revenue contribution (2021-2022)• Increased ADR by +211% (2021-2022)•Achieved room revenue ahead of budget by +108% and contributed 28% to total room production (2022)•Assisted Commercial Director in strategy planning and implementation (Results: +65% RevPar growth and +45.4% RGI growth - 2022). •Awarded as “Top Lead Generator” for 3 consecutive months across IHG Middle East. Responsibilities:• Builds segment rate grids, group rates and inventory strategies through continuous review of competitive data, demand analysis and business mix management to optimize the revenue.• Manages all sales segments, marketing team and daily sales operations.• Works collaboratively with Commercial Director in developing the monthly, quarterly and yearly sales and marketing strategies to maximize total revenue and profit performance.• Contributes an average of 28% to total hotel room revenue.• Spearheads sales prospecting activities, tactical partnerships and promotion planning and implementation. • Works with Commercial Director in setting up sales and marketing SOPs, budget, annual goals; sales incentive plans and team development plans. • Conducts business analyses (SWOT, account classes, competitor, market and industry trends).• Recruits, hires, coaches, leads and develops a team of high performing sales managers, executives and interns. • Partners with marketing team in crafting brand story and value proposition; evaluation of tactical campaigns; review PR releases, optimization of digital and social media marketing strategies. • Works closely with Revenue Manager, F&B Director, DOR and other revenue generating departments to maximize sales.• Represents the hotel during commercial meetings with owners and corporate office. • Attends road shows, trade shows and other business events/conferences representing the hotel. Show less

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  D&b properties

  Mar 2023 - Aug 2023

  Regional director of business development

  Project basisResults:• Generated leads worth almost AED 1 Billion• Established strategic B2B and marketing partnerships with business councils, news publications and airport loungesResponsibilities:• Set-up business development, sales, marketing and operations structure of Regional Department • Prepared business plan to promote off plan, resale, secondary, leasing, commercial, holiday homes, asset management. • Curated strategic B2B and B2C channel and marketing partnerships• Created long term and value-based client cycle and customer solutions • Develop SOP's and implement operational strategies to increase portfolio revenue streams • Created and implemented multi-faceted GTM strategies to penetrate new markets • Established 2023 Marketing and PR Calendar and Strategy • Devised department KPI structure with HR and executive team • Responsible for departmental budget • Partnered with local and international property listings • Created referral and commission structure • Attended conferences and trade association meetings to represent company, build industry networks and promote new product lines. • Coached and trained team to achieve goals, create and maintain strong client base Show less