Davide Benelli

Experience

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  Credem

  Jun 2004 - May 2007

  Branch office cashier

  I was in charge for the front office relationship within the branch:o Front and back office branch management with operational and sales tasks (lead screening for banking services);o Trainer for the younger branch office cashiers.

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  Ena4all

  Jun 2007 - Nov 2007

  Event Manager

  I managed and executed some sport events:o Juventus FC and AC Mantova summer training camp management (logistics, sponsor and territorial agencies relationship, ticketing); o Football events development and management (training camps, exhibition matches).

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  Zucchetti

  Nov 2007 - Mar 2012

  Marketing Manager Junior

  I managed and executed the marketing plan for HR software & hardware portfolio solutions:o Development and management of demand generation, crosselling, eDM, telemarketing, SEM/SEO activities, content management, events; CRM management and analysis;o Advertising & promotional materials design and development to support direct sales and channel partners (case history, flyer, brochure, on line banner, video, powerpoint presentations, eDM template, storytelling, spot radio);o Brand awareness campaigns design and development (concept, copy, look&feel).Outcomes:o 2010 - Company Spot Radio campaign: winner within internal competition presenting the project for the Company Spot Radio 2010. Show less

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  Fujitsu

  Mar 2012 - Jun 2017

  Marketing Manager

  In charge for the strategic and tactical marketing plan design and development within Data Center & SAP Solutions for Digital Transformation, IoT, Big Data and Cloud topics:o Budget&fund management, localization, execution for EMEA marketing programs;o Design, plan and execution of marketing activities for sustaining the Direct and Indirect go-to market: events, roadshows, webinars, telemarketing, demand generation, lead generation, eDM, digital and social media;o KPI monitoring and ROMI analysis.Outcomes:o 2016 - SAP Forum sponsorship, on IoT: email invitation click-to-open rate 25% (goal: 5%), 3% CTR on average vs 1% goal; +50% meeting scheduled vs goal ; +30% on marketing pipeline goal;o 2015 I edition, 2016 II edition - Territory Roadshow on virtualization and cloud to sustain the Channel Partners business: 35 attendees on average vs 25 goal, +20% on marketing pipeline goal;o 2015/2016 - Executive roundtables based on accounts list on Big Data and Cloud: +30% number of attendees on average vs goal, 60% attendees from the account list vs 40% goal, +15% on marketing pipeline goal: Show less

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  Lenovo Italia

  Jul 2017 - Mar 2018

  Marketing Manager Datacenter Group

  In charge for defining and driving the Country Data Center Marketing Plan integrating Lenovo Global Strategy into the local requirements; I’m accountable for managing the Brand and Communication marketing activities to introduce Lenovo Data Center Solutions to end customers, Channel Partners and Distri:o Build Lenovo Data Center Brand Awareness, supporting PR programs, develop Digital and SoMe activities, develop case study and references;o Set up and coordinate event programs to end customers (both LE and SMB), coordinate co-mktg activities with Channel Partners and Distri, support Channel enablement programs, develop relationship with strategic Alliances Partners;o KPI monitoring and ROMI analysis.Outcomeso 2017/2018 - Territory Roadshow on Software Defined Data Center topic to position the new Data Center offering on the territory, each stop in co-mktg with a different Alliance Partner: 33 attendees (60% Channel Partners, 40% end users) on average vs 25 goal;o 2017 - Data Center Group event launch to introduce the new server line up and the new Lenovo Data Center Group strategy: more than 100 people hosted (journalists + Channel Partners) vs 80 goal, 7 articles in the first week and 1.7 M people reached online (mentions, interactions, engagements). Show less

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  Dell Technologies

  Mar 2018 - Feb 2022

  Field Marketing Advisor

  In charge for engaging Customers & Partners by driving key account mapping and marketing plans by focus areas, through effective marketing mix approach from an Infrastructure Solutions products (Compute, Networking, Storage, Data Protection, Hyper/Converged Infrastructure…) perspective:o Supporting Marketing Programs & Campaigns by leading and facilitate flawless and effective program execution, be they central, vertical or country specific initiatives through maximizing the use of vendor funding and marketing programs;o Enabling the Sales Organization to identify opportunities that exist within the account;o Identifying specific market opportunities to support the growth of the business;o KPI monitoring and ROMI analysis.Outcomes:o 2021 – “PowerEdge Server: High Performance with High Sustainability” WER (Western Region) campaign: design, asset creation & promotion (organic & paid SoMe) of this cross countries on line campaign to promote the Dell Technologies footprint about Sustainability for server-based projects: 90.580+ visits, having on top the Italian page with 40.3% of the total traffic, 140.671+ page views, 58.067+ unique visitors (timeframe: March – June); o 2020 - “Storage Tech Talk Webinar Series”: during the beginning of the pandemic situation (March 2020) I was compelled to quickly move from the original marketing plan to a new virtual approach, in order to keep the connection with customers and partners: 5 webinars have been scheduled from the scratch and rapidly execute with the following goals: 127 registered, 83 attendees, 16 leads, 500+k USD marketing pipeline (+25% vs target);o 2019 - HPC day event, the first event for the HPC community held by Dell Technologies in Europe, to position Dell Technologies as a reliable partner for HPC high value project: +30% #attendees vs target, 90%+ attendees ranked the meeting very positive, doubled the mktg pipeline vs target. Show less

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  Intel Corporation

  Mar 2022 - now

  Responsible for EMEA marketing development of selected CSP/ISV partners (Red Hat, IBM, Suse, Canonical, Cisco, Microsoft Azure, SAP), especially about AI, my main tasks include:• Regional implementation of global strategies through selected partners, localizing joint messages to maximize effectiveness and correctly position the brand;• Definition of regional co-marketing plans, rationalizing and stimulating the use of the budget (MDF) allocated to the selected partners, scaling with third-party partners;• Activation of co-marketing initiatives, campaigns/activities, support for selected partners in execution and monitoring;• Identification and management of resources for the execution of co-marketing initiatives, preparation of supporting material, relationship with key stakeholders (internal/external);• Analysis of joint initiatives, seeking new methodologies and tools to make co-marketing investments more effective.Outcomes:• 2024 – keynote speaker on the stage of the Red Hat “EMEA Summit Connect” event, Milan (attendees: 1,500+), with a presentation entitled “Accelerate your Enterprise AI journey with OpenShift AI & Intel technology” - https://www.youtube.com/watch?v=bUvssCd5mrg;• 2024 – I contributed to achieving the ROI target: 7.5x related to the investment in the Red Hat “Summit Connect” institutional roadshow in the EMEA Region;• 2023/2024 – I brought to EMEA Intel Vision 2023 and 2024, a corporate event designed for technology leaders, 10+ executive profiles (target: 6 people) from selected partners (Red Hat, Microsoft Azure), organizing and preparing business meetings with Intel executives. Show less Within EMEA Territory (EMEA without France, Germany and UK), in charge for:• supporting Intel’s regional marketing strategy & priorities by driving additional investments/influencing relevant Partners’ co-marketing motions based on Client Computing & Datacenter funds; • leveraging Intel’s regional marketing campaigns & comarketing programs, scaling best practices, aiming to create & increase preference, demand or sales of Intel-based Partners’ systems.Outcomes:• 2022/2023 – I engaged and collaborated with 25 partners (target: 15 partners) in order to amplifying the Global launch of 4th Gen Intel® Xeon® Scalable Processors in the Region EMEA Territory;• 2022 – I designed the Partner Marketing strategy, for the first time in the EMEA Territory, including defining priorities and tactics to scale Intel marketing activities through key partners in the Region (OEM, CSP, ISV, GSI/SI) Show less

  • EMEA Partner Marketing Manager

    Feb 2023 - now

  • Partner Marketing Specialist - EMEA Territory

    Mar 2022 - Jan 2023