
Alison Martin
Administration Internship

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About me
Digital Communications Officer
Education

Bearsden Academy
1998 - 2004Advanced Highers: English // BiologyHighers: English // Biology // Maths // German // Geography // Chemistry

Murdoch University
2012 - 2012Postgraduate Diploma Energy and the Environment DistinctionActivities and Societies: Amnesty International Murdoch University Group Environmental Policy // Greenhouse Accounting // Renewable Energy & Sustainable Development // Energy in Society // Greenhouse Science & Policy.This degree allowed me to gain experience using GaBi (LCA software) and IDRISI (GIS software).

The University of Edinburgh
2004 - 2008Bachelor of Laws (LLB) with Honours Law 2:1Activities and Societies: Shukokai Karate Club, Rifle Club Dissertation – ‘An Analysis of the Use of Human Rights Law in Environmental Regulation’
Experience

Amnesty International Australia
Jan 2010 - Jan 2010Administration InternshipBased mainly at the front reception, the 3 month role required a high level of adaptability andattention to detail, with jobs ranging from updating the citywide schools contact list, tocompiling reports based on a range of sources, often pertaining to human rights violations.The role also involved event and meeting co-ordination, such as the state's AGM, of which I wasin charge of administrating. Working often unsupervised, completing tasks such as sending outinvites, putting together all paperwork for the event, and registering RSVP's within deadlinesallowed the event to run smoothly and successfully, with a large turnout. Show less

Health on the Move
Aug 2010 - Aug 2011Adminstrative Assistant✓ Design of marketing material✓ Newsletter research, design and compilation for both an internal newsletter, and an external newsletter, distributed to over 40,000 readers✓ Experience using Adobe Creative Suite (Photoshop, InDesign, Acrobat)✓ Company-wide administrative support including cash handling and banking, managing company post✓ Successful management of client data (scanning and report compilation) within set timeframesWorking at reception during clinic hours allowed me to develop my customer service skills, while handling enquiries, checking in clients and ensuring that all appointments were running on time. Being the first point of contact for clients while ensuring my other work was done required the ability to multitask, all the while displaying a confident and approachable attitude. Show less

Anglican Diocese of Perth
Aug 2011 - Apr 2012Administration Assistant; Written Communications, Event Planning and AdministrationDuties performed included the preparation of weekly handouts for students, regular communication with both students and guest lecturers, compilation and distribution of an internal newsletter, and project research. Administration duties included room bookings, correspondence with students, data collection and management, taking and distributing meeting minutes, maintaining library and library records using the library management system, and planning and organising office meetings, functions and training events.The post included a PA role to the Director of Education, which required excellent organisational skills to ensure that other staff also received concurrent support. PA responsibilities involved calendar and diary management, screening calls, document creation and proof reading, and monetary account managing. This role allowed me to gain experience using CRM systems. Show less

Energy Saving Warehouse
May 2013 - Mar 2014Voluntary Environmental Consultant; Digital CommunicationsThe role involved researching and writing weekly articles on topics such as energy efficiency, resource saving and sustainability to educate domestic home owners and small business owners on ways to reduce their carbon footprint.

Sustrans
Sept 2013 - May 2016Promotions Support Officer✓ Design and content creation of multiple newsletters, aimed at a variety of audiences, both in print and online format ✓ Managing Sustrans Scotland's social media presence through Twitter and Facebook accounts ✓ Using apps like Crowdfire to grow our followers and online presence✓ Investigating social media analytics for feedback✓ Reaching new audiences through digital communications such as publishing on Buzzfeed✓ Monitoring print and social media for relevant updates and news ✓ Creating and maintaining engaging digital content such as news articles✓ Use of CMS Drupal✓ Coordinating events in Scotland attended by staff and volunteers✓ Design and marketing work including creating infographics, and adverts for both nationally distributed print and online publications, such as SYHA Hosteller Magazine, Scottish Cycling Magazine and the Student Pocket Guide✓ Organising and delivering training for staff and volunteers✓ Build up photo library, including inducting and task managing Photography Volunteers✓ Build excellent working relationships with colleagues in all our UK offices Show less

Forestry Commission
May 2016 - Sept 2017Digital Editor✓ Social media management (Forestry Commission twitter and Facebook, 7stanes twitter)✓ Provide guidance on other social media accounts throughout organisation e.g. 7stanes Facebook✓ Create engaging visual content and images for social media✓ Monitor, moderate and respond to user comments on website/social media✓ Digital content creation including regular blog posts and seasonal content✓ Content management and maintenance to improve user experience✓ Website management using content management system Joomla, and HTML use✓ Use of analytics tools such as Google Analytics, Facebook Insights and Sprout Social✓ Provide guidance, support and training to other staff on best practices for web and digital media content✓ Proofreading and copywriting for other staff ✓ Build relationships with external partners to increase reach and support campaigns✓ Keep up to date with digital trends and developments✓ Video creation and YouTube channel management Show less

SRUC
Sept 2017 - Jan 2024Digital Communications Officer✓ Sole responsibility and management of the main SRUC social media accounts (@srucofficial on Instagram, @SRUC on twitter, @sruc.ac.uk on Facebook and @SRUC on LinkedIn)✓ Support regional staff who run the SRUC campus Facebook pages, and the study twitter and Instagram accounts by providing training, guidelines and strategy guidance✓ Developing social media strategy for organisation, and organise monthly meetings with other social media users to ensure content is in line with SRUC’s strategy, brand continuity, calendar planning, and support on campaigns and events✓ Monitor, moderate and respond to user comments on social media✓ Creation and implementation of social media content plans for events & campaigns✓ Writing engaging internal end external communications e.g. press releases✓ Video planning, filming and editing using Premier Pro✓ Animated video creation using Vyond✓ Creation of high quality, engaging and informative digital content using Canva, Adobe Illustrator & InDesign✓ Photo editing using Adobe Photoshop✓ Website management using content management system Jadu, and HTML use✓ Use of analytics tools such as Buffer, Google Analytics, Facebook Insights and twitter analytics to inform future content and to ensure communications are relevant to our audiences✓ Provide monthly reports on SRUC's digital reach ✓ Proactively look for new opportunities to improve SRUC's digital communications✓ Work closely with colleagues to develop content and source news to share✓ Build relationships with staff at locations across Scotland to increase knowledge sharing✓ Keep up to date with social media trends though continued learning including FutureLearn and Lynda short courses Show less

Screen Scotland
Jan 2024 - nowDigital Communications Officer
Licenses & Certifications

Viral Marketing: Crafting Shareable Content
Lynda.comApr 2016
Writing Headlines
Lynda.comJul 2016
Writing for the Web
Lynda.comSept 2015
Social Media Marketing with Facebook and Twitter
Lynda.comJul 2016
Writing Marketing Copy
Lynda.comJan 2017
Content Marketing: Staying Relevant
Lynda.comJan 2017
Volunteer Experience
Secretary Edinburgh Central Group
Issued by Amnesty International UK on Jan 2014
Associated with Alison MartinBranch Committee Member (Western Australia)
Issued by Amnesty International Australia on Jan 2010
Associated with Alison Martin
Languages
- enEnglish
- geGerman
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