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Ana Catarina Ferreira (AC)

Ana Catarina Ferreira (AC)

Followers of Ana Catarina Ferreira (AC)1000 followers
location of Ana Catarina Ferreira (AC)Brussels, Brussels Region, Belgium

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  • Timeline

  • About me

    Brand Trade Marketing Manager Eastpak (Global) & JanSport (EMEA) | Ex-Levi’s & Oniverse | Nova SBE & HEC Paris

  • Education

    • Escola Secundária Alves Martins

      2012 - 2015
      High School Ciências e Tecnologias 18.6

      Activities and Societies: Students' Union.

    • HEC Paris

      2017 - 2017
      Summer School (Merit Based Scholarship) Luxury Management A

      #2 European Business Schools Ranking 2017 - FTThe Luxury Management Summer School Program focuses on brand management and excellence in retail for the specific business model of luxury.Industries: fashion, beauty, hospitality, jewelry, automotive.Final Team Project: Fendi Casa Omnichannel Experience

    • Nova School of Business and Economics

      2018 - 2020
      Master's Degree Management, Major in Marketing, Stream in Luxury Management (Merit Based Scholarship) 17/20

      Activities and Societies: Project "The Voice of the Client" for CHANEL Portugal; Nova Marketing Club. Nova SBE is #8 in the world ranking of Masters in Management at the Financial Times of 2023.Nova School of Business and Economics is one of the leading business schools in Europe, a triple crown accredited institution with its Masters, Executive Education and MBA present in the main international rankings: AACSB accreditation, EQUIS accredited and Association of MBA's.Master in Management with a major in Marketing (Luxury Management Stream)Relevant Courses:- Brand… Show more Nova SBE is #8 in the world ranking of Masters in Management at the Financial Times of 2023.Nova School of Business and Economics is one of the leading business schools in Europe, a triple crown accredited institution with its Masters, Executive Education and MBA present in the main international rankings: AACSB accreditation, EQUIS accredited and Association of MBA's.Master in Management with a major in Marketing (Luxury Management Stream)Relevant Courses:- Brand Management 19/20 (best in class)- Integrated Marketing Communications 17/20 (best in class)- Marketing Management 18/20- Luxury and Fashion Marketing 18/20 (best in class)- Luxury Seminar 19/20 (best in class) Show less

    • Nova School of Business and Economics

      2015 - 2018
      Bachelor's Degree Economics 17/20

      Activities and Societies: Nova Marketing Club; Peer Tutoring (Statistics for Economics and Management) Relevant Courses:- Operations Management- Statistics for Economics and Management- Econometrics

  • Experience

    • Nova Marketing Club

      Feb 2016 - Jan 2019

      Nova Marketing Club was founded in 2015 aiming students to explore the reality of marketing, through strategic marketing consultancy projects in partnership with companies/ start-ups - Jerónimo Martins, Santini, Uber, others - and organization of events.Responsibilities as President and Vice-President:- Coordinate a team of +40 members;- Contact companies and start-ups for projects and events;- Manage social media content and digital marketing (Website, E-mail, Facebook, Instagram and LinkedIn).Achievements:- First edition of "Marketing Week";- Re-branding of the club in 2018 (market research, design material, social networks). Show less

      • Co-President

        Sept 2018 - Jan 2019

      • Vice-President

        Jan 2018 - Sept 2018

      • Head of Communications & Project Leader

        Jul 2017 - Jan 2018

      • Team Member

        Feb 2016 - Jul 2017

    • AMBA - Associação de Antigos Alunos do MBA da UNL

      Mar 2018 - Jul 2018
      Alumni Relations Assistant

      AMBA is an association of Nova School of Business and Economics MBA Alumni.Responsibilities:- Update Alumni databases;- Support the organisation of the conference "Blockchain, Cryptocurrencies and the New Era of Digital Economy".- Cold calling;- Responsible for creative content and email marketing (Mailchimp);- Create AMBA website graphic content (Adobe Photoshop, Illustrator, InDesign).Achievements:- Creation of databases to efficiently contact Alumni and other University members;- The conference "Blockchain, Cryptocurrencies and the New Era of Digital Economy" was attended by +1,100 people. Show less

    • Nova School of Business and Economics

      Sept 2018 - Dec 2018
      Alumni Relations Trainee

      Member of the team responsible for acquiring and tracking Alumni donations for the new campus in Carcavelos.Responsibilities:- Manage and monitor donations databases and KPIs;- Keep Sales Force Alumnis database up-to-date;- Cold calling & sales negotiation.Achievements:- The fundraising initiative raised more than €40 mio for the new campus.

    • CHANEL

      Jan 2019 - Sept 2019
      External Brand Consultant

      Branding & Merchandising market research for the beauty category (fragrances, makeup and skincare) in the scope of the project "The Voice of the Client".Project Managers: Elena Lucea, Ricardo Sequeira

    • Oniverse

      Jul 2019 - Aug 2019

      Brands: Falconeri, Calzedonia, Intimissimi, Intimissimi Uomo, Tezenis.Responsibilities:- Project Calzedonia Group in the university community;- Share job opportunities;- Nova Career Fair;- Guide students on recruitment processes. Brands: Calzedonia, Intimissimi, Intimissimi Uomo, Tezenis, Falconeri and Outlet.- Support brand managers and district managers with daily reporting of retail KPIs.- Sell-out analysis.- Track store incentives vs. business goals.- Measure effectiveness and ROI of in-store marketing activations.- Research on Portuguese market business trends, opportunities and competition for Calzedonia.

      • University Ambassador

        Sept 2018 - Aug 2019

      • Sales Analyst

        Jul 2019 - Jul 2019

    • Levi Strauss & Co.

      Aug 2019 - Dec 2021

      Responsibilities:- Factory Outlet Brand Marketing & Account Marketing in Europe for Levi’s® (+140 FO doors);- Asset Recovery: manage European off-price wholesale/ e-com/ flash accounts (Zalando Lounge, M&M Sports, Outletcity, Get the Label, BrandAlley).

      • FO Marketing Specialist

        Jun 2021 - Dec 2021

      • FO Marketing & Asset Recovery Analyst

        Aug 2019 - Jun 2021

    • Eastpak

      Dec 2021 - now

      - Trade Marketing Events & Sales Tools;- Packaging and Hangtags;- VM concepts - windows, in-store and showrooms;- B2B - sell-in platform and e-mail marketing;- Promotional items.

      • Brand Trade Marketing Manager Eastpak (Global) & JanSport (EMEA)

        May 2025 - now

      • Global Trade Marketing Specialist

        Dec 2021 - May 2025

    • Timberland

      Apr 2024 - Aug 2024
      Merchandising Research Project

      [VF GIG]Merchandising research project focused on accessories (F/M bags - ML and FO) at global level.Project Leads: Emanuela Bisceglia and Adeline Vignau.

    • The North Face

      Nov 2024 - Feb 2025
      Retail Marketing Project

      [VF GIG]Retail Marketing project to create and optimize a Retail Marketing/VM database for all European O&O and PSS. Streamline data for clarity and efficiency, enabling tailored campaigns and maximizing investment returns through detailed insights and summaries.Project Leads: Andrea Gruppuso and Dalila Soprano.

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Ana Catarina Ferreira (AC)
      Mérito Educativo Câmara Municipal de Viseu Sep 2013 Prémio atribuído aos alunos com melhores resultados académicos no Município de Viseu.
    • Awarded to Ana Catarina Ferreira (AC)
      Claquete Dourada Curtas '012 - Festival de Curtas Metragens, Viseu 2012 Prémio atribuído à curta-metragem vencedora.

  • Volunteer Experience

    • Tutor

      Issued by Nova School of Business and Economics on Sept 2017
      Nova School of Business and EconomicsAssociated with Ana Catarina Ferreira (AC)