Pooja Choudhary

Experience

• 

  Branding Markets

  Jul 2016 - Jul 2017

  Search Engine Optimization Executive

  •Keyword Research and Content Integration•Competitive Analysis and SEO Updates•Maximize search engine traffic from all major search engines for relevant searches.•Submit periodic search engine ranking reports to management•Manage both on-site and off-site SEO for the company•Collaborate with content marketing and blog contributors•Build and manage the company’s social media profiles

• 

  Locus RAGS, Indore (Zucol Services Pvt Ltd)

  Jul 2017 - Sept 2018

  Technical Content Writer

  •Gained Experience on research ability, quality content development, fully technical based writing,•Distinctive approach of presentation, ability of doing multiple copies with minimum plagiarism•Managed effectively employees in task with leadership quality,•Learned to work on different software such as Microsoft Project Professional•Worked on International level of Ph.D Based Projects

• 

  INAUSCO

  Oct 2018 - May 2019

  Digital Marketing Intern

  •Worked on Google Analytics and Brand Awareness•Major Contributor in SEO- On page & Off page Techniques and Analytics.•Diverse experience in all major Tools Like SEMrush & Aherfs•Website optimization as per SEO•Working Experience- Competitor Analysis, Blog Comments, Forums, Quora and Business Listing & Glassdoor reviews•Lead Generation through Link Building- Info graphics, Blogs, Forum Posting, Directory submissions, bookmarking, Video positing, and other activities•Blog development with effective placement of keywords as per SEO requirement, qualitative and effective website content, ability in development of taglines. Show less

• 

  MATRIX, Sikar

  Jun 2019 - May 2020

  Digital Marketing Executive

  •Website optimization strategies and implementation -SEO, Monitoring and increasing web traffic•On/Off page & content optimization, improving site structure, page construction•Keyword Research & Distribution on web page-level•Managed social media campaigns on Facebook, Twitter and Instagram•Managed Google My Business and relevant post, reviews and customer queries•Increased brand awareness through management of social media channels•Increased brand awareness through social media management•Developed & executed multiple print & digital marketing efforts to enhance brand visibility in Education industry•Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data•Able to work on Adobe Photoshop & Filmora for basic corrections•Maximized strategic approaches by keeping close eye on performance •Performed in-depth competitor reviews to check competitor activities Show less

• 

  Branding Markets

  Nov 2020 - Aug 2021

  Digital Marketing Manager

  •Created Website optimization and SEO implementation strategies.•Created national and international level paid campaigns on ppc platform like Google Ads, Facebook Ads and Instagram Ads.•Able to manage team of content writers, graphic designers & SEO & SMO executives. •On/Off page optimization-improving site structure, webpage speed & content quality•Keyword Research & Distribution on web page-level•Managed Google My Business and relevant post.•Managed brand awareness with influence marketing through creation and management of social media channels•Able to work on Adobe Photoshop and Canvas for basic corrections•Performed in-depth competitor analysis to check competitor activities through Semrush and Ahref•Able to scrape data of the competitors and can collect data from social media•Worked on tools: Ahref, Semrush, Phantombuster, Buzzsumo, and Jungle Scout. Show less

• 

  Dr Care Homeopathy

  Sept 2021 - Sept 2022

  Head Of Digital Marketing

  Dr. Care Homeopathy ( Dr. Positive Health Sciences Pvt. Ltd. )•Managing Google Ads, Meta Ads & LinkedIn Ads (setting up & tracking campaigns) for Company’s Branches across India, UAE, UK and USA•Google Ads Leads Generation through search campaigns via chat, web forms & call by driving traffic to website. Brand awareness using display & video campaigns. Performance max for overall brand awareness and results. •Meta Ads Leads Generation for leads via forms, calls, messages (WhatsApp, Messenger & Instagram) •Specialized in budget optimization & audience segmentation•In Depth Keyword’s Research for Google ads & competitor analysis•Creation of Overall campaign reports using Google Analytics•Worked on PR promotion for National and International Events •Worked on YouTube Video Marketing & Growth from 500 to 3.03 k subscribers•Handling Digital Team and Scheduling Task with follow up•Creating & implementing Local & National SEO & SMO Strategies •Providing media recommendations to graphic designer & video editor•Website Management & Technical SEO Setup•Working on Online Reputation Management (ORM) along with SEO Executive•Digital Coordinator for in-house meeting of 39 branches Marketing Department•Working with authors & journalists to create Wikipedia page for company’s CMD.•Trained interns on SEO, SMO & YouTube marketing Show less

• 

  Kensium

  Oct 2022 - now

  Sr. Digital Marketing Analyst

  • Managing PPC Projects via Google Ads and Microsoft Ads for service and ecommerce based industries (shopping ads, search ads, performance max, display ads, power pairing ads, etc.). • Hands on Experience- a) Google Tag Manager (GTM) and GA4 implementation and Troubleshooting. b) Setting up Conversion Tracking (c) Merchant Centre account set up and management.• Frequently working on Advertising Research and PPC Platform Audit.• Meta Ads and Business Suite Audit and providing recommendations.• Managing monthly GA4 & PPC report of assigned projects using Looker Studio.• Responsible for keeping Company’s profile for Google Partners Program.• Actively working on professional tools- Screaming frog, SEMrush and Performance Planner, Looker Studio, page speed insights, search console.• Frequently work on Competitive Analysis and SEO Audits.• Active Member of KWN (Kensium Women Network) Committee.• Collaborate with internal team for skill enhancement. Show less