Matteo Pozzoli

Experience

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  Ilapak Holding SA

  Feb 2012 - May 2012

  B2B Pricing Consultant - USI Field Project

  - Identification of the critical variables in pricing from customers' perspective - Analysis of the "FFS Industry" in order to understand the positioning of the company- Identification of the main competitors - Analysis of the existing customers

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  Rodriquez Consulting Ltd.

  Jan 2013 - Sept 2013

  Digital Marketing - Account Manager Italy

  Managing outsourced web marketing activities for italian clients.

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  Vinciamo Il Gioco

  Jan 2013 - now

  Full-stack Marketer (pro bono)

  Vinciamo Il Gioco is a nonprofit association dedicated to helping people overcome gambling addiction. Based in Italy and currently operating in seven regions, we have a network of over 150 associated psychotherapists. In my role, I design and implement marketing and communication strategies, with a particular focus on managing the operational aspects of our web marketing efforts. My work ensures that our message reaches those in need, effectively promoting our support services and expanding our impact. Show less

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  Searcus Swiss Sagl

  Nov 2013 - Oct 2014

  Search Marketing Consultant

  - Keyword Analysis- Competitive Intelligence- Digital Project management

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  B2commerce s.r.l.

  Dec 2014 - Dec 2015

  Digital Strategist

  b2commerce is a web marketing agency focused on e-commerce, lead generation and conversion rate optimization are main areas of activities.My role is to design digital strategies for clients and to mange, and report on, paid advertising campaigns.

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  Matteo Pozzoli

  Jan 2016 - Jan 2022

  Independent Digital Marketer

  I specialize in working with e-commerce and SaaS startups, providing expertise in the following areas:- Inbound Marketing: Crafting and executing strategies to attract and engage customers.- Search Marketing: Enhancing online visibility through SEO and PPC campaigns.- Conversion Rate Optimization: Improving website performance to maximize conversions.- Business Planning: Developing comprehensive plans to guide startup growth.- Go-to-Market Strategy: Designing and implementing effective market entry strategies.- Digital Project Management: Overseeing digital projects from inception to completion, ensuring timely and successful delivery. Show less

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  Philippos Hellenic Goods

  Apr 2016 - May 2018

  Marketing Manager

  - Planning and monitoring of marketing and communication campaigns- E-commerce management; responsible of operations for global e-shop- Support Philippos Hellenic Goods on defining and implementing business development activities

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  BELOTTI OtticaUdito

  Jun 2018 - Apr 2019

  E-commerce and Digital Coordinator

  - E-commerce: Managing the go-live process, monitoring performance, implementing daily updates and improvements, generating reports, overseeing store management, and coordinating with internal teams and third-party agencies.- Digital Marketing: Leading inbound and lead generation efforts, managing social media strategies, and coordinating and monitoring SEO and SEM activities.- E-CRM: Handling database management, training the retail team, and executing effective email marketing campaigns. Show less

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  Guess Europe Sagl

  Mar 2020 - Aug 2021

  E-Commerce Operations Specialist

  Managing e-commerce operations supporting Marketing and Merchandising department to maximize commercial performance whilst providing the best customer experience- Supervising warehouse activity overseeing consumable budgeting and supply- Monitoring distribution costs on 48 countries and analyzing performances of 8 European couriers

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  Corporate Hangar

  Feb 2022 - now

  Innovation Project Manager

  Corporate Hangar is a corporate venture builder that identifies and develops innovative ideas into start-ups and new businesses. As the lead for digital and e-commerce projects, I spearhead the transformation of creative concepts into successful digital ventures. My responsibilities include overseeing project development, coordinating with cross-functional teams, and ensuring alignment with strategic business goals. By leveraging my expertise in digital innovation and e-commerce, I drive the creation and growth of cutting-edge start-ups that contribute to our company's dynamic portfolio. Show less

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  Kablee

  Feb 2022 - now

  E-Commerce Operations Manager

  As the E-Commerce Operations Manager at Kablee, powered by the Prysmian Group - the global leader in the cable industry with a revenue of $20 billion - I oversee the development and optimization of our B2B digital marketplace. I personally managed the platform's development, interfacing with an external agency and coordinating with all corporate functions. My role involves collaborating closely with C-level executives to ensure seamless operations. By leveraging cross-functional teams and advanced technologies, I drive strategies that enhance efficiency, improve supply chain logistics, and elevate customer satisfaction in a circular economy framework. Show less