Shir Zakai 🎗️

Experience

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  Strauss Group Inc.

  Jan 1998 - Jan 2001

  Finance Division Manager, Sales analyst, Elite

  • Identify new metrics to drive business performance relative to strategic priorities.• Drive value within the business through margin enhancement, lowering costs and driving operational efficiencies.• Execute accurate reporting, enable to analyze and make financial recommendations.• Provide insight into business performance against competitor and industry trends.• Manage a team of financial analysts who develop financial and valuation models, materials, and recommendations by conducting comprehensive financial analyses and utilizing appropriate valuation methods executive decision-making.• Coordinate strategic financial plan process for both the sales and logistic, including expenses & income.• Focus on all daily and month-end accounting procedures for the account results, including P&L activity. Show less

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  Nielsen

  Jan 2001 - Jan 2005

  Customer Success (sales, commercial lead) Director

  • Actively build relationships with client partners.• Support the client service practice to drive client retention and new business growth.• Provide training to clients enableing them to effectively use Neilsen insight reports base on data analysis.• Partner closely with all divisions and capture market opportunity. • Understand the client’s business goals, anticipate future needs.• Forecast monthly revenue for existing business or for any new opportunities.• Commercial leader, negotiation with C-level. Show less

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  Unilever Food Solutions

  Jan 2005 - Sept 2012

  Unilever Food Solutions provides Branded ingredients and services to the Out of Home market.• Marketing & Digital leader for all Unilever Food brands & Lipton in Foodservice market in Israel. • Lead Category Marketing development, Digital and Channel Marketing teams.• Responsible for all Brands, their P&L, mix decisions and innovation.• In Channel Marketing, through in-depth understanding of selected channels (Push & Pull).• Report directly to a Unilever foodsolution CEO. Member of the Israeli Board for Foodsolution and member of the marketing region board. Show less • Lead local Brand Development and Brand Strategic Plan. Responsible for savoury business unit P&L.• Create innovation roadmap.• Build marketing plan.• Discover market development opportunities by continuously follow food trends, consumer needs, behaviours and seasening category strategy.• Plan and implement media campaigns POS activities.• Conduct market analysis to have better insights.• Support trade marketing implementation, build annual trade activity plan.• Responsible for budget forecast accuracy and give inputs/assumptions to demand. Show less • Developing and implementing category strategy snd marketing plans based on category, consumer and shopper insights to grow market share. • Analyze the market, execute and develope the category. Develop marketing communication: ATL, digital, BTL, PR.• Work together with trade marketing, account managers and partners to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan.• Lead consumer and customers’ Shopper inputs into Innovation plan. Show less

  • VP Marketing & Digital Unilever foodsolutions

    Oct 2009 - Sept 2012

  • Business Unit / Marketing Manager, Knorr

    Dec 2007 - Oct 2009

  • Brand Marketing Manager, cereal

    Jan 2005 - Dec 2007
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  Nirlat

  Sept 2012 - Aug 2017

  VP Marketing, Digital and Business Development

  • Responsible for P&L and meeting business targets.• Responsible for all categories grows including decorative paints, industrial paints, fasade and Sealing solutions.• Leading strategy, marketing and business development, including brand building, brand development, advertasing (ATL, BTL), Marcom, Channel marketing and Digital. • Drive innovative and build new market segment. Launch I-Paint, self innovating paint kit. • Lead digital innovation, road map and build digital portfolio and assets, deployment of digital solutions and monitoring. • Lead digital transformation based on data management, business needs and customer experience.www.nirlat.com Show less

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  Tnuva

  May 2019 - May 2020

  As a Chief Digital Officer (CDO) I was accountable for delivering future growth through evolving digital, developing the customer experience through collaboration, leading & develop new business models. Leading the way in development of enhanced data into insights, expanded loyalty and personalization focused on improved customer loyalty and increased engagement. Obsessed about the customer in digital world and influence the organization to do the same, lead the development of the ever-changing technologies to react to changes in consumer and customer behaviors.• Development digital road map. • Drive innovative utilities through digital channels to improve the CX.• Identifying opportunities for digital innovation, D2C, assessing marketplace so the business continues to grow. Launch "eaty" e-com platform. • Plan and execute a Data strategy driven by a deeper customer relationship with a focus on segmentation and personalization. Leverage data in decision making, driven test and learn culture to unlock potential of business and optimize performance.• Establish & Launch Startup Accelerator Program - "Capsule". The program scouts startups for strategic collaborations. Additional partners AWS (Amazon web services) and Re:Tech.• Drive user acquisition and retention to grow customer base and revenue.• Lead cross-functional teams in the execution CX and data base approach.• Identify technology and digital trends.• Responsible for digital marketing and efficiency in digital channels: SEO, SEM/PPC, social, marketing automation, content.• Promote the use of digital across the organization.• Support building a performance driven agile culture with a consumer/customer first mindset. Show less

  • Chief Digital & Data Officer (CDO)

    Aug 2017 - May 2020

  • Board Director Smartsell

    May 2019 - Apr 2020
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  JCDecaux

  May 2020 - now

  Managing Director at JCDecaux Israel

  JCDecaux #1 worldwide in outdoor advertising. Building relationships between audiences and brands is a core strength of Out Of Home (OOH&DOOH) advertising. From offering interaction to delighting consumers with creative and entertaining campaigns, JCDecaux ensures memorable brand experience.