Experience

• 

  Northfield lines, inc.

  Apr 2007 - Jun 2014

  Marketing specialist

  Responsible for Developing Integrated Marketing Strategies and Promotional Campaigns:- Within a two-year timeframe, led a comprehensive redesign of all print and online marketing materials to enhance brand image and effectiveness.- Collaborated closely with the sales team to successfully acquire new clients.- Developed and executed engaging display and text advertising campaigns for both print and online platforms to maximize market reach.- Managed and maintained active social media presence on Facebook, Twitter, and the Northfield Lines blog to engage and inform the online community. Show less

• 

  Northfield area chamber of commerce & tourism

  Aug 2015 - Apr 2022

  The Chamber is a nonprofit organization funded by annual membership dues contributed by local businesses, organizations, and retired individuals. These investments empower the Chamber to cultivate, promote, and enrich a thriving business ecosystem within the Northfield area, aligning with our mission.Key Role Overview:As President/CEO, served as the executive leader responsible for overseeing both the Northfield Area Chamber of Commerce and the Convention and Visitors Bureau.Core Responsibilities:Directed the implementation of all policies established by the Board of Directors, effectively managing associated activities and operations. Show less Tourism Development and Promotion Responsibilities:- Led the development and successful execution of the annual tourism marketing plan.- Proactively identified, composed proposals for, and secured grants to support marketing objectives.- Nurtured enduring relationships with a diverse spectrum of stakeholders, including tour operators, sports organizations, community groups, local businesses, city and chamber leadership, and the general public.- Spearheaded collaborative regional marketing initiatives to optimize tourism marketing resources, collaborating closely with visitor and meeting facilities and attractions.- Actively organized and conducted Familiarization (FAM) Tours and represented the Northfield Area Convention & Visitors Bureau at industry functions, conferences, trade shows, and local events. Show less

  • President/CEO

    Feb 2019 - Apr 2022

  • Director of Tourism

    Aug 2015 - Feb 2019
• 

  City of northfield

  Sept 2018 - Nov 2018

  Temporary communications specialist

  Supervised by the Communications & Human Resources Director, I played a pivotal role in facilitating the efficient dissemination of information to the public and internal teams. Utilizing a diverse range of channels, including digital platforms, websites, and social media, I ensured seamless access to critical information. Additionally, I provided valuable administrative support within the Communications & Human Resources division of the City.

• 

  Twin cities gateway

  Apr 2022 - now

  Marketing director

  The mission of Twin Cities Gateway is to promote and enhance the vibrant and diverse communities within the Greater Minneapolis-St. Paul metropolitan area. We are dedicated to fostering economic growth, tourism, and community well-being by connecting residents, visitors, and businesses to the rich cultural, recreational, and economic opportunities in our region.As a Marketing Director, my primary responsibility is to conceive, supervise, and administer comprehensive marketing and promotional initiatives for the organization. Key responsibilities: - Strategizing and executing marketing plans - Website maintenance- Content creation and dissemination- Performance evaluation and reporting- Budget oversightIn close collaboration with the Bureau's leadership, including the Executive Director and the Board of Directors, I carried out these duties in alignment with the organization's directives and objectives, ensuring the successful delivery of all specified tasks and responsibilities. Show less