Experience

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  Ifop

  Mar 1996 - Jul 1997

  Research executive

  Specialized in Medias & Advertising.Qualitative and Quantitative Researches

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  Csa - conseils sondages analyses

  Jan 1998 - Jan 1998

  Research executive

  Specialized in Medias & FMCGQualitative and Quantitative researches

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  Lagardere

  Dec 1998 - Feb 2004

  Marketing & research manager - interdeco france

  Active Manager of 5 for the first worldwide print magazine group (Editor of Elle, Premiere, Paris Match...)Significantly contributed to develop the business by providing solid analyses, researches, and sales strategies to both internal Sales Teams and advertisers / media agencies

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  Microsoft

  Feb 2004 - May 2008

  As a member of the Leadership team, I built Microsofts saleshouse marketing department from the ground up, launching the Microsoft Advertising brand onto the French market, to achieve a #1 position with 3 years, heading a team of 8- Defined and deployed the B2B Marketing Strategy, optimizing a 4.5M$ budget- Recommended and reviewed bestselling marketing communications plans (collaterals, hospitality, PR, advertising, CRM)- Launched Microsoft AdCenter platform in France (WW pilot market) with HQ to support Search advertising solutions (SEA)- Acted as spokeperson for Microsoft - MSN across France & EMEA (conferences & keynotes, PR interviews...) Show less

  • B2B Marketing Director - Microsoft Advertising - MSN France

    Jul 2006 - May 2008

  • Trade Marketing Manager - Microsoft Advertising - MSN France

    Feb 2004 - Jun 2006
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  The coca-cola company

  Jun 2008 - Dec 2011

  Responsible for setting up the digital marketing framework for the newly created 11 markets regional organization (FR, UK, BLX, Nordics), and launching a regional Chief Digital Officer function, animating a team of 8 by : - Shaping the organization within Integrated Marketing Communication Dept : people / projects / collaboration / budget / measurement- Putting in place major partnerships with key media owners (incl. first ever partnerships with Microsoft and Yahoo!) / agencies to launch best in class brand platforms to successfully engage with consumers- Auditing and rationalizing relationships with partners, driving productivity and savings- Managing change within the organization by engaging with all layers and functions to convince on the necessary changes generated by Digital Show less Astutely managed 3 direct and 35 indirect team members in the positioning of Coca-Cola brands in France at the top of the digital communications market by : - the creation of the Digital Marketing Dept in France in charge of Media and Production, reporting its progress to IMC Director and Coca-Cola France ExCom- the definition and implementation of a straightforward digital strategy, supported by efficient partnerships with key local digital media owners- the development of major and multi-awarded marketing programs lead by digital- the integration of digital vision and its impact on marketing change within the whole organization Show less

  • Strategic Interactive Marketing Director, North West Europe & Nordics

    Sept 2010 - Dec 2011

  • Digital Marketing Director France

    Jun 2008 - Aug 2010
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  Dentsu international

  Nov 2012 - Jul 2018

  Dentsu France Executive Committee member.Re-built, developed and accelerated International Global Clients Management BU through the direct lead of 10 consultants in Paris, and 70 consultants WW to : - Develop seamless international Consulting solutions in media/marketing/communication : HQ to local architecture, change management, process & cultures agile integration, cross-media strategies and platforms (partnering with GAFA and other key media players)- Provide excellence in central coordination services : strategic marketing & media guidelines, countries direct management, local/regional CEOs influence- Manage and optimize P&L : new clients acquisition, revenue streams diversification, new capabilities deployment, business model switch- Propel multi-national collaboration : internal & external trainings through agile yet consistent methods, developed direct relationship with Dentsu Inc (Japan) to increase business & leverage solutionsClients include: TOTAL (global), SHISEIDO (multi regions), BOIRON (global), LVMH (EMEA), LACTALIS (15+ countries), SOCIETE GENERALE (10+), JAPAN TOBACCO INTERNATIONAL (Asia)...Dentsu International agencies : Carat, Vizeum, Isobar, iProspect, McGarryBowen, Dentsu, Amplifi Show less Member of Dentsu France Executive CommitteeReinvented a 30 consultants team BU by- Transforming, leading and developping a spearhead team, dedicated to content production, media eco-systems creation, integrated strategies implementation- Accelerating digitalization of creative engagement proposed solutions to clients- Developping ‘The Story Lab’ new content agency model within Dentsu in FR and convinced Dentsu to scale the model internationally as a blueprint organization- Guaranteeing the achievement of ambitious profit targets, through a solid P&L management in a declining advertising environment - Communicating Group vision and conviction through accurate speaking opp and C-Level clients presentation Show less

  • Global Clients Leader, Consulting.

    Jan 2015 - Jul 2018

  • Managing Director, The Story Lab, France

    Nov 2012 - Dec 2014
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  Sciences po

  Sept 2017 - Dec 2017

  Lecturer for master students since 2017

  Since 2017, lead an annual semester in the Master of Management & Impact at Sciences Po Paris, top international management school. Seminar dedicated to the society digital transition and its impact on media, marketing and communication. Jury member. Educational tutor. Students sat > 95%

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  Independant

  Sept 2018 - now

  Consultant

  • Interim management : general management, operations.• Advise on digital transition: frameworks design and priorities set-up, deployment programs definition, international alignment, business partners choice, brand platforms, impact studies on internal and external organization• Train and develop transversal teams on the stakes born from digital transition (management, media, innovation, tools, markcom, media)Clients : global medias, international agencies, starts-up, mid-cap/small-caps Show less