Experience

• 

  Café järntorget

  Jun 2007 - Nov 2015

  Barista
• 

  3

  Aug 2011 - Jan 2012

  Sales
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  Nordea

  Feb 2014 - Mar 2016

  Customer service operator
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  Houserentals.com

  Aug 2015 - Nov 2015

  Social media and marketing intern
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  Mash analys & mediebyrå ab

  Jun 2016 - Oct 2017

  Digital planner
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  Vizeum

  Oct 2017 - May 2020

  In my role as Account Manager & Digital Strategist at Vizeum, I was responsible for helping clients develop effective social media strategies and driving their digital strategy from a media perspective. I worked closely with clients to understand their objectives and provided strategic guidance to ensure that their digital initiatives aligned with business goals, delivered impactful results, and leveraged the latest media trends.Key Responsibilities & Achievements:Social Media Strategy Development: Collaborated with clients to design and implement tailored social media strategies that enhanced brand visibility and engagement across key platforms.Client Relationship Management: Acted as the main point of contact for clients, building strong relationships and ensuring their digital and media needs were met with exceptional service and strategic insight.Digital Strategy Leadership: Led clients’ digital strategies from a media perspective, aligning digital marketing efforts with broader business goals to maximize ROI and engagement.Pitch Development: Worked on new business pitches, presenting innovative media and digital strategies to potential clients and helping to secure new accounts.Cross-Department Collaboration: Collaborated with creative, strategy, and technology teams to ensure the seamless execution of digital and media campaigns, delivering results that met clients' expectations.Performance Monitoring & Reporting: Analyzed campaign performance and provided clients with regular updates, optimizing strategies based on insights to continually improve results.This role provided me with a deep understanding of how to bridge the gap between digital and media strategy, while enhancing my expertise in social media, client management, and strategic thinking. Show less As a Digital Specialist at Vizeum, I supported the digital strategy and execution for a variety of clients, working closely with senior team members to deliver impactful digital campaigns. My role involved managing key aspects of digital media execution, optimizing campaigns, and contributing to the success of client strategies.Key Responsibilities & Achievements:Campaign Execution: Assisted in the planning, setup, and execution of digital media campaigns across multiple platforms, ensuring accurate and timely delivery.Social Media & Digital Content: Contributed to the development and implementation of social media strategies, ensuring that content aligned with clients' objectives and engaged target audiences.Data Analysis & Reporting: Monitored campaign performance and analyzed results to provide actionable insights, supporting the optimization of ongoing campaigns.Collaboration with Teams: Worked closely with account managers, strategists, and creative teams to ensure campaigns were executed smoothly and met client expectations.Client Support: Provided day-to-day support to clients by helping to manage their digital media needs and ensuring a seamless execution of digital projects.This junior role gave me hands-on experience in digital media, social media strategy, and campaign management, and provided me with a strong foundation in the digital marketing industry. Show less

  • Account manager & Digital strateg

    Sept 2018 - May 2020

  • Digital media specialist

    Oct 2017 - May 2020
• 

  Food folk sverige ab (mcdonald's sverige)

  May 2020 - now

  As Head of Marketing at McDonald’s Sweden, I am responsible for driving the overall marketing strategy, ensuring that our brand remains strong, relevant, and loved by customers across the country. Leading a talented team, I oversee all aspects of brand communication, digital marketing, media strategy, menu innovation, and customer engagement.My role includes: • Brand & Campaign Strategy – Executing national marketing campaigns that strengthen our brand position, enhance customer loyalty, and drive business growth. • Digital & Media – Leading the transformation of our media strategy, ensuring a seamless and engaging customer experience across digital platforms, social media, and traditional channels. • Customer Insights & Innovation – Utilizing data and consumer insights to shape our marketing approach, optimize menu offerings, and create innovative activations that resonate with our audience. • Sustainability & Corporate Communication – Showcasing McDonald’s commitment to sustainability, local sourcing, and responsible business practices through impactful storytelling and brand initiatives. • Cross-Functional Leadership – Collaborating with operations, product development, and franchise partners to ensure a consistent and customer-centric brand experience at every touchpoint.With a strong focus on both creativity and commercial impact, I work to ensure that McDonald’s continues to be a market leader in Sweden while adapting to changing consumer expectations and digital trends. Show less In my role as Media & Customer Experience Manager at McDonald's, I was responsible for leading and executing the media strategy across various channels while driving the company’s digital strategy. I worked to enhance the overall customer experience by leveraging innovative media campaigns and cross-functional collaboration.Key Responsibilities & Achievements:Led Media Strategy: Developed and implemented comprehensive media strategies to maximize brand visibility and consumer engagement across both traditional and digital platforms.Digital Strategy Development: Executed digital marketing initiatives aimed at optimizing the customer journey and boosting engagement both online and in-store.Team Leadership: Managed a high-performing team of three, fostering a collaborative and results-oriented environment, ensuring the delivery of key digital and media projects.Collaboration with Cross-Functional Teams: Partnered with IT and operations teams to align on strategy, ensuring consistency and success across all media and customer experience touchpoints.Data-Driven Insights: Utilized data and analytics to continuously optimize media campaigns, ensuring alignment with customer needs and business goals.This role allowed me to gain invaluable experience in digital media, customer experience management, and team leadership. I’m proud of the work accomplished and the impact made, and I continue to be inspired by the innovative, customer-first approach that McDonald's embodies. Show less In my role as Digital Manager at McDonald's, I was responsible for the implementation of digital strategies across various channels, ensuring seamless execution and optimal performance. I worked closely with cross-functional teams to bring digital initiatives to life, delivering impactful results and enhancing the customer experience.Key Responsibilities & Achievements:Digital Channel Execution: Managed the day-to-day execution of digital campaigns and initiatives across websites, mobile apps, and media platforms, ensuring alignment with the broader digital strategy.Campaign Implementation: Implementation of digital marketing campaigns, ensuring smooth execution and timely delivery according to plan.Optimization & Performance Monitoring: Analyzed and tracked the performance of digital channels, making adjustments to optimize results and improve customer engagement.Cross-Functional Collaboration: Worked alongside brand and technology teams to ensure the effective delivery of digital projects, maintaining consistency across all touchpoints.Customer Experience Focus: Contributed to enhancing the customer journey through the effective execution of digital strategies, ensuring a seamless and engaging experience.This role allowed me to gain hands-on experience in the digital space and sharpen my skills in delivering successful digital initiatives that resonated with customers. Show less

  • Head of Marketing Sweden

    Jan 2024 - now

  • Media & Customer Experience Manager

    Mar 2021 - Feb 2024

  • Digital Manager

    May 2020 - Mar 2021