Anna Pamfilou

Anna pamfilou

bookmark on deepenrich
Followers of Anna Pamfilou579 followers
  • Timeline

  • About me

    Performance Co-Team Leader at Relevance

  • Education

    • Panteion university of social and political sciences

      2016 - 2020
      Economic and regional development economics
  • Experience

    • Food plus s.a.

      Apr 2018 - Jul 2018
      Customer service

      •Registering costumer orders using ERP software •Managing over 540 calls from clients every week.

    • Netsteps (gr)

      Jun 2020 - Jun 2023
      Performance executive - digital account manager

      • Execute Google Ads and social media campaigns, optimizing and implementing cost-effective ad strategies to ensure beneficial ROI and ROAS.• Analyze campaign results to create client custom performance reports, providing insights and recommendations to plan next steps.• Design and implement e-commerce marketing strategies for both B2B and B2C industries, leveraging data analysis to ensure the best performance based on goals.• Stay up to date with the latest marketing trends, tools, and best practices, providing strategic guidance and recommendations to clients.• Proficient in using Tag Manager to set up marketing events and implementing Cookiebot on platforms like Magento and WordPress• Develop email marketing campaigns including email automations and newsletters, leveraging segmentation strategies to drive engagement and conversions.• Create and execute successful TikTok and LinkedIn campaigns, leveraging social media channels to drive brand awareness and engagement. Show less

    • Relevance digital agency

      Jun 2023 - now

      • Develop and implement effective social media strategies, establishing KPIs to track success and support overall business goals.• Strategically plan, execute, and continuously optimize paid campaigns across Meta, TikTok and LinkedIn Business platforms.• Leverage audience insights and data analytics to refine campaign strategies, ensuring maximum engagement and return on investment.• Stay at the forefront of social media trends and integrate global best practices and cutting-edge tools to enhance campaign effectiveness.• Lead client meetings with a solutions-focused approach, fostering strong client relationships and clear communication. Show less • Develop and execute comprehensive social media strategies aligned with business objectives, establishing relevant KPIs for performance measurement and optimization.• Orchestrate end-to-end management of paid campaigns across Meta, LinkedIn, and TikTok, ensuring precision targeting and impactful results.• Leverage audience insights and analytical data to refine and enhance paid social campaigns, maximizing engagement, reach, and ROI.• Stay up-to-date of industry trends and international best practices, integrating innovative tools and techniques to drive continuous improvement in campaign performance.• Demonstrate proficiency in data analysis, utilizing tools such as Google Analytics to extract actionable insights, inform strategic decisions, and optimize campaign performance. Show less

      • Performance Co-Team Leader

        Oct 2024 - now
      • Senior Digital Strategist

        Jul 2024 - Oct 2024
      • Digital Strategist

        Jun 2023 - Jul 2024
  • Licenses & Certifications

    • Google analytics certification

      Skillshop
      Aug 2024
      View certificate certificate
    • Linkedin content and creative design

      Linkedin
      Sept 2024
      View certificate certificate
    • Feedback culture workshop

      Business pathways
      Oct 2024
    • Linkedin marketing strategy

      Linkedin
      Sept 2024
      View certificate certificate
    • Meta certified performance marketing specialist

      Meta
      Oct 2024
    • Meta certified media measurement specialist

      Meta
      Sept 2024
    • Meta certified media buying professional

      Meta
      Oct 2024
      View certificate certificate
    • Tiktok media buying certification exam

      Tiktok for business
      Oct 2024
      View certificate certificate
    • Linkedin marketing solutions fundamentals

      Linkedin
      Sept 2024
      View certificate certificate
  • Volunteer Experience

    • Experience Manager

      Issued by TEDxPanteionUniversity on Sept 2019
      TEDxPanteionUniversityAssociated with Anna Pamfilou
    • Volunteer Staff

      Issued by TEDxPanteionUniversity on Apr 2019
      TEDxPanteionUniversityAssociated with Anna Pamfilou