
Timeline
About me
Performance Co-Team Leader at Relevance
Education

Panteion university of social and political sciences
2016 - 2020Economic and regional development economics
Experience

Food plus s.a.
Apr 2018 - Jul 2018Customer service•Registering costumer orders using ERP software •Managing over 540 calls from clients every week.
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Netsteps (gr)
Jun 2020 - Jun 2023Performance executive - digital account manager• Execute Google Ads and social media campaigns, optimizing and implementing cost-effective ad strategies to ensure beneficial ROI and ROAS.• Analyze campaign results to create client custom performance reports, providing insights and recommendations to plan next steps.• Design and implement e-commerce marketing strategies for both B2B and B2C industries, leveraging data analysis to ensure the best performance based on goals.• Stay up to date with the latest marketing trends, tools, and best practices, providing strategic guidance and recommendations to clients.• Proficient in using Tag Manager to set up marketing events and implementing Cookiebot on platforms like Magento and WordPress• Develop email marketing campaigns including email automations and newsletters, leveraging segmentation strategies to drive engagement and conversions.• Create and execute successful TikTok and LinkedIn campaigns, leveraging social media channels to drive brand awareness and engagement. Show less

Relevance digital agency
Jun 2023 - now• Develop and implement effective social media strategies, establishing KPIs to track success and support overall business goals.• Strategically plan, execute, and continuously optimize paid campaigns across Meta, TikTok and LinkedIn Business platforms.• Leverage audience insights and data analytics to refine campaign strategies, ensuring maximum engagement and return on investment.• Stay at the forefront of social media trends and integrate global best practices and cutting-edge tools to enhance campaign effectiveness.• Lead client meetings with a solutions-focused approach, fostering strong client relationships and clear communication. Show less • Develop and execute comprehensive social media strategies aligned with business objectives, establishing relevant KPIs for performance measurement and optimization.• Orchestrate end-to-end management of paid campaigns across Meta, LinkedIn, and TikTok, ensuring precision targeting and impactful results.• Leverage audience insights and analytical data to refine and enhance paid social campaigns, maximizing engagement, reach, and ROI.• Stay up-to-date of industry trends and international best practices, integrating innovative tools and techniques to drive continuous improvement in campaign performance.• Demonstrate proficiency in data analysis, utilizing tools such as Google Analytics to extract actionable insights, inform strategic decisions, and optimize campaign performance. Show less
Performance Co-Team Leader
Oct 2024 - nowSenior Digital Strategist
Jul 2024 - Oct 2024Digital Strategist
Jun 2023 - Jul 2024
Licenses & Certifications
- View certificate

Google analytics certification
SkillshopAug 2024 - View certificate

Linkedin content and creative design
LinkedinSept 2024 
Feedback culture workshop
Business pathwaysOct 2024- View certificate

Linkedin marketing strategy
LinkedinSept 2024 
Meta certified performance marketing specialist
MetaOct 2024
Meta certified media measurement specialist
MetaSept 2024- View certificate

Meta certified media buying professional
MetaOct 2024 - View certificate

Tiktok media buying certification exam
Tiktok for businessOct 2024 - View certificate

Linkedin marketing solutions fundamentals
LinkedinSept 2024
Volunteer Experience
Experience Manager
Issued by TEDxPanteionUniversity on Sept 2019
Associated with Anna PamfilouVolunteer Staff
Issued by TEDxPanteionUniversity on Apr 2019
Associated with Anna Pamfilou
Languages
- grGreek
- enEnglish
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