Experience

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  Mercury mambo

  Jun 2004 - Jan 2015

  • Strategized the development of brand campaigns from inception through to successful completion. • Worked in collaboration with the Director of Account Management to build highly effective holistic marketing campaigns based on insightful shopper, market, retail, and media knowledge.• Partnered with client internal leaders to ensure exceptional execution of brand activations and implemented expertise in managing budgets to compose detailed expense reports for requests for quotations and proposal (RFQ/RFP).• Managed and directed event coordinators, local managers, brand ambassadors, events producers, and 3rd party vendors. • Led GSMs to ensure the client remained up-to-date by providing detailed, informative reports. • Conceptualized and developed goals for event marketing programs through cooperation and strategic planning with stakeholders. • Ensured agency alignment with client budgets, objectives, and long-term goals.Notable achievements while in the position included:- Restructure the company from a creative and strategy-driven agency to a rebranded image as a leader in multicultural experiential marketing.- Spearheaded an agency revenue shift to 70% experiential marketing. - Executed highly effective strategies that increased brand awareness in markets for new clients and measured the success of activations to devise new strategies that maximized sales and overcame challenges.- Successfully worked with recognizable clients including Dell Latin America, Moet Hennessy, MINI Cooper, Hunt's, REI, People en Español, Little Debbie, Vilore Foods (Jumex, La Costeña, Downy), Austin Gay and Lesbian International Film Festival, mitú Network, Yahoo!, Kellogg’s, Fiesta San Antonio, Concá Vodka, 7-Eleven, Blue Cross Blue Shield, ooVoo, and Safeplace. Show less • Managed, directed, and trained the Brand Ambassador network in both nightlife and retail activations competencies in niche markets. • Led a high performing team comprised of 20+ event coordinators and local market manager across multiple states through a proactive approach to training and development to drive performance. • Coordinated event logistics and in-store promotions with multiple retail and non-retail locations. • Communicated reconciliations to clients in a timely, concise manner and wrote and translated copy from English to Spanish across various media outlets.Notable achievements while in the position included:- Developed the agency’s first network consisting of 400+ Brand Ambassadors in high-population centers in niche marketing in California, Arizona, Texas, Illinois, New York, Colorado, Florida, New Jersey, Nevada, and Oklahoma. - Co-created the blueprint for the agency’s first event report system to facilitate client accessibility to activation recaps. - Successfully managed $12M in revenue across key markets in multiple states. - Worked with recognizable clients including Dr. Pepper Snapple Group (Dr. Pepper, 7UP, Sunkist, Squirt & Peñafiel), The J.M. Smucker Company, US Cellular, Crown Royal, Flintstones Vitamins, NetSpend, Libertad Bank, Mission Foods (Guerrero Tortillas), and Tampico Plus.- Established, maintained, and strengthened relationships with critical third-party vendors to ensure the successful production of activations long-term. Show less

  • DIRECTOR OF EXPERIENTIAL MARKETING

    Jan 2009 - Jan 2015

  • SR. EVENT PRODUCER

    Jun 2004 - Dec 2008
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  Calucadi productions

  Jan 2016 - May 2020

  Founder / brand engagement and activations

  • Lead in the ideation, planning, and execution of both corporate and private events including conferences, meetings, and fundraising events. • Obtain multiple quotes, hire vendors, event coordinators, and brand ambassadors/staff specific to events in addition to paying invoices. • Build and maintain strong relationships to draw alignment with event objectives while serving as the primary point of contact for clients and leading staff. • Leverage skill in sales to obtain new clients through warm-leads while rebuilding relationships with past clients.• Maintain full responsibility for all onsite events including the overall management as well as monitoring costs and project budgets. • Support clients in the English and Spanish writing of scripts for the talent/speakers at their events and direct Spanish commercials and radio spots for client ad campaigns.• Serve as the Facebook page manager for Ulink Remit. Notable achievements while in the position have included:- Successfully managed budgets as high as $400,000 and events with 2,000+ attendees. - Worked with notable clients including People en Español and Time Inc., Ulink Remit, Mercury Mambo Agency, Latin Brand Agency, Ampersand Agency, EMF KNIGHTS company, Africa’s Promise Village Foundation, and CommonTthreadz. Show less

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  Freeman company

  Oct 2019 - Jun 2020

  Client solutions manager
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  Tko advertising

  Jun 2020 - Jul 2021

  Business account manager
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  Freeman company

  Jul 2021 - now

  Senior client solutions manager