Experience

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  Self-employed

  Jan 2009 - Jan 2014

  Event & marketing freelancer

  Prior to 2014, I worked in the creative and events space, working on a varied number of contracts and roles. Ultimately this guided me towards a focus around marketing and, in particular, Digital Marketing. A Summary of the significant positions and contracts I held during that time are listed below. • Assistant Marketing Manager, Wanderlust Festival, Australia, and New Zealand, 2013 – 2014.• Event & Sponsorship manager for Victoria University Wellington OWEEK 2011, 2012 & 2013.• Media Manager and Artist Liaison Manager Rhythm and Alps Festival, New Zealand 2011, 2012, 2013 Show less

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  Vodafone nz music awards

  Oct 2014 - Dec 2014

  Social media manager

  The Aotearoa Music Awards, is NZ’s grammys, the event is conferred annually by Recorded Music N.Z. The event honors outstanding artistic and technical achievements in the recording field. The awards are among the most significant that a group or artist can receive in New Zealand music and have been presented annually since 1965.Achievements:• Led all aspects of the event's social media channels leading up to the event and during the event.• Achieved KPIs including, driving ticket sales, integrating/leveraging sponsors' brands in social content, growing the social media channels.• Managed relationships with key stakeholders, major sponsors, and the awards event crew.• Successfully covered the live event from multiple content angles such as live behind the scenes, red carpet moments, and live event coverage.• Achieved a trending status on Twitter at several points in the lead-up to and during the event. Show less

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  African + eastern (near east) bvi

  Jan 2015 - Feb 2018

  Digital marketing manager

  From Jan 2015 to Feb 2018, I led the digital marketing strategy, focusing on retail, for African + Eastern, a leading alcohol distributor in the UAE, Oman, and Bahrain. I spearheaded cross-functional collaboration to enhance brand campaigns, managed digital assets including websites and social media, and significantly improved e-commerce operations with a major platform overhaul featuring over 4,000 products. My strategic initiatives resulted in a 200% increase in online license applications, establishing the company as a market leader. I also achieved a monumental rise in social media engagement, growing Facebook and Instagram followers organically by over 200% and 500%, respectively. Additionally, I redefined email marketing strategies, leading to a notable uplift in open rates and customer satisfaction, managing a database of over 50K contacts. Show less

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  All in digital

  Mar 2018 - Jun 2020

  Director

  Founded and led ALL IN Digital, a pioneering agency specializing in WordPress and web app development, digital marketing, SEO, and marketing automation for SMBs. Managed a global, 100% remote team, driving business development, sales, and project delivery. Key achievements include creating a donation platform for UNICEF's 2018 Ramadan campaign in MENA, developing a comprehensive web app for Remy Cointreau, and deploying numerous WordPress and Shopify sites. Innovated a business automation system for a Dubai community, achieving seamless operational integration and efficiency. Show less

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  Gowp

  Sept 2020 - Oct 2021

  Growth manager

  Pioneered GoWP's first online sales pipeline, spearheading CRM and marketing automation strategies that transformed customer management and lead generation. Developed and implemented SOPs and automations, boosting lead conversion and reducing churn. Played a key role in the startup phase, managing sales and lead operations to free up the CEO for strategic growth tasks. Enhanced operational efficiencies and nurtured high-value customer relationships, fostering loyalty and amplifying word-of-mouth referrals. Show less

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  Remote

  Feb 2022 - now

  Senior crm & lifecycle marketing specialist

  Driving dynamic CRM and lifecycle marketing strategies, I lead the charge on innovative email campaigns, event marketing, and lead automation. With a keen focus on efficiency and impact, I streamline operations and foster cross-functional collaboration to optimize customer journeys and enhance engagement. My approach blends technical savvy with market insight to reduce churn and spearhead growth, keeping Remote at the industry's forefront.