Experience

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  Shopee

  Feb 2022 - now

  • Developed and executed strategic plans for platform revenue growth, including revenue forecasting, target setting, performance tracking, and impact analysis of initiatives to identify improvement areas.• Collaborated closely with senior business partners to develop and maintain reports for tracking and monitoring overall performance of platform revenue and seller investment growth. • Performed comprehensive analyses to deliver actionable, data-driven insights for informed decision-making.• Designed, developed, and maintained data marts, data pipeline to execute business analytics and reporting.• Collaborated with regional business partners to align on metric definitions and establish centralized reporting processes. Show less • Collaborated closely with stakeholders in the Business Development team to conduct in-depth analysis and reporting of critical areas (commercial performance, voucher performance, buyer behavior analysis,..). • Developed and executed custom queries to extract relevant data for ad-hoc analysis and data requests from stakeholders. • Collaborated with a team of 6 members to develop and implement a high-performing data download board system that efficiently served the data needs of +300 users. • Developed and maintained dashboards and reports to track key performance indicators (Commercial, Traffic, Promotion…) for continually improve campaign planning & execution and support strategic decision making.• Enhanced stakeholders’ understanding of data structure, enabling them to leverage the power of data for actionable insights and informed business decisions. Show less

  • FP&A Business Intelligence Analyst

    Jul 2023 - now

  • Business Intelligence Analyst

    Feb 2022 - Jun 2023